The old tree opens the new flower: Analysis Forum Marketing ecology Chain

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The forum seems to be an senile gesture relative to the trendy Internet application or model. However, for many grassroots netizens, Meng Meng, the forum is still their ridicule, entertaining a hodgepodge. There are no fancy pages, no novelty APIs, no spotlights, no more cutting-edge concepts, but the forum's vitality remains strong.

Forum Marketing relative to search engine marketing (SEM) and other mainstream network marketing methods, it seems to be a marginal gesture, the industry, and even it as an event marketing supporting products. Because, the root of the strong, broad masses of basic, simple operation, using the forum to carry out some marketing, the threshold is quite low, many companies easily intervene, but the primary operating mode can only be called post or promotion, distance marketing concept is still a gap. Back to the theme, comb, Forum marketing eco-chain, in the end is what it looks like. There are two types of forum advertising, one is hard wide, there is a soft plant. Hard wide relatively simple and direct, here does not make a detailed table. The core of forum marketing or the technology, wisdom content of the part in the soft plant. The nature of this approach is very consistent with the characteristics of the Forum, the basic representative of the current forum marketing ecological chain ph value. The ecological chain of forum marketing can be divided into 4 levels.

First floor: Forum itself BBS Forum and forum Plate is the forum marketing ecological chain of the lowest level, is the Forum marketing strategy, the premise of choice, choose with the brand, product characteristics related Forum & Plate Implementation Forum Marketing, forum temperament and brand temperament best match, marketing activities can survive.

The second layer: creative idea creative idea is the core part of the ecological chain, the chain of all biological nutrients to learn from the base. Lose it, the rest will die. From the topic, planning, copy writing every aspect of the key, forum creatives with their own wisdom, completed countless works, but these works, there are many and brand has nothing to do with the failure of the case. Therefore, simple and good creativity is not enough, for the brand, brand information implantation and extended reading, create real value. At least now, we do not see sister Furong, what a good brand.

Third floor: Push pushing the network hands, has become a household name. On the basis of values, I am against the excessive vest, the hands of the navy, because this way has the use of artificial, false, misleading netizens normal cognition and judgment. But limited to the release level, appropriate push for forum marketing, is very important.

Fourth floor: Follow pull successful marketing planning and creativity, usually in the media spontaneous follow-up report, get the value embodiment, due to the media follow-up report, events, brand social visibility has been several times amplification effect. Media follow-up is a litmus test of the success of forum marketing. Unsolicited solicitation or submission to the media, of course, is very necessary, but the "degree" should be strictly controlled, otherwise it is a matter of self-deception.

Brand Choice Forum Marketing, only understand its ecological chain, the ecological chain to adjust each link to the best, the forum will become a brand of marketing blue sea, the opposite is the marketing of Waterloo.

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