The old tricks and new tricks of the game website Operation Promotion

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Online games, once created the Internet the earliest one of the fastest profit model of a product, such as the long charge system, into the free trading equipment system, point card system, and so on, and also spawned a batch of money to earn a lot of internet companies, so far these internet companies still name ringing, cash flowing water. For example, NetEase, Shanda, Tencent. In this process, the role of the game site can not be ignored. A large number of online gaming companies also in the site's construction, operation and promotion of the spent a lot of real gold and silver. However, the game site is now in the right and left is not people, not to go under the cracks.

The challenges of Gaming website operation

Game site can be roughly divided into three kinds, one is a single game site, such as a large-scale online games online, agents or developers, the introduction of the corresponding website, such as netease agent of World of Warcraft. Can be a page tour, can also be the end of the tour, the revenue from the player recharge. One kind is the platform game website, for example 37 plays, 4399, every day game, will the massive game collection and the classification, emphasizes on the small game, the mobile phone game as well as the page swims, opens namely plays. Revenue comes from the partitioning of game operators. Another category is the game information platform, including the major portals launched the game of the son station, such as online games, Tencent games and so on, emphasis on the acquisition of game information and the exchange between players. Its income is naturally advertising.

But at the moment, no matter what type of Web site, the challenge is met. For a single game site, the challenge is naturally the rise of mobile phone games and the transfer of players. For platform-like game sites, they are best suited to squeeze into the phone, but have not found a suitable header and opportunity. For the game information site, the decline of large-scale introduction of the game, leading to the scarcity of original theme, only through some beautiful pictures or the title party, to attract a momentary eyeball. Where to go to online games site?

The old tricks of the game website operation

In the mobile application has not become the climate before, the game website operation still has traces to follow, in the operation and the promotion, roughly follows the following two ways:

The first is the operation around search optimization. A lot of hot war games, the release soon, even before the release, have been adapted for online games, in addition to attract eyeballs, there is also a reason is conducive to search optimization. This kind of movie, is searched many times, if the website operator is suitably optimized, can import a large number of players from the search engine. Many of these ideas operate on a single game site. Game site for the contribution of the search can not be belittled, game manufacturers have been in Baidu search advertising for many years before the industry's top five.

The second is around the operation of image advertising. In addition to advertising on the search bid, information portals, video clients, video sites and advertising alliances, are also the main place of the game ads. Because many internet companies are involved in the gaming business, they tend to place ad resources in their own gaming sites. For example, Tencent Instant Messaging pop-up ads, emphasis on the promotion of their own online games, such as PPS client patch ads, often in the promotion of PPS game platform. The launch of image ads, many are platform-like game sites.

However, it has become more and more difficult to sacrifice these two channels, one of the more incentive to compete for resources, it is said that the hot video patch advertising single click Fee has soared to more than 5 yuan. Secondly, the game players are moving from the search platform to the social application platform. Typos through these two strokes to absorb many of the gamers are zombie users, for the game site's sustainable contribution is poor. So, some of the game site's operations are being tried.

Game website Operation

As the original game site operation and promotion of the effect of more and more bad, site operators are also trying new tricks, mainly have the following:

The first recruit, in around Baidu optimization, select keywords. According to the author's contact with a number of game site operators, in the past, their Baidu optimization word is "unification", such as online games, games, chess, mobile games and so on, but now, not only optimize the key words change fast, but more accurate, become a "game list" "Casual games" and so on, By optimizing the choice of Baidu keyword, on the one hand reduce the cost and difficulty of optimization, on the other hand is selectively attract users, can attract users are high degree of adhesion users. Of course, the number of traffic imports is greatly reduced.

The second trick is to try to get close to the potential player. The trend is undeniable, as gamers are fleeing from the computer to the end of the web to the social platform. Many small game sites are unlikely to develop mobile apps or board downloads. In short, it is not possible to make a portal on the phone and import all players. Can do is as close as possible to the user. For example, some game sites do not have the ability to develop applications, but have developed mobile web sites. It is impossible to become a user of mobile phone access, but close to the entrance, such as mobile phone helper applications to put ads.

The third trick is to become a localized gaming social networking site. We went into the Internet café and yelled at the gamers. This means that gamers have a strong communication impulse, and many gaming sites are trying to get involved in gaming. But its social planning is magnificent, trying to accommodate as many gamers as possible. In fact, different people's preferences for game products are different, some people like leisure, some people like stimulation. And, the more geographically the game player exchanges, the more intense and irritable, it is difficult to form a sustained social mood. Therefore, the social interaction of the game player should be subdivision and small area, and some game website is moving in this direction.

I dare not say that the old tricks do not use, new tricks is the direction. The so-called old recruit, but in the external situation changes, make adjustments. Therefore, there is no forever "the most" of the tricks, only the pace of never-ending.

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