The once popular taxi software was stopped by the administration in several cities before

Absrtact: Once popular taxi software was stopped by the administration in many cities before. Some people hold optimistic attitude, to pay treasure do than, think Alipay also encountered administrative risk, but finally survived, got a license. Alipay successful positive good luck, can delay

Once popular taxi software before in many cities by the administrative stop. Some people hold optimistic attitude, to pay treasure do than, think Alipay also encountered administrative risk, but finally survived, got a license. Alipay successful "positive" luck, can continue to the taxi software?

Taxi software and Alipay face a completely different business game situation. From the Enterprise boundary theory analysis, Alipay and Taobao closely combined to produce the advantage of the bank does not, that is, Alipay's business itself in the banking market, banks can not put Alipay into their own enterprises; Whether the taxi company chooses to outsource this business depends on how the profits are distributed after the change of the enterprise boundary, as a monopoly industry, the taxi company can obtain the profit of the taxi software by simple imitation, and the taxi software wants to profit from it is Tiger.

At present, drivers ' use of taxi software is mainly due to the fare increase function and the choice of passengers, which increases the profit of drivers, and undeniably increases the efficiency of the market. However, this makes bargaining, refusing to hire from Ming to dim, disturbing the normal price system, violating the "Passenger Taxi Management Ordinance", will inevitably attract the intervention ——— the core competitiveness of the regulatory authorities, but also become the cause of the administrative ban.

To this, some people are more optimistic, to pay treasure do than, think Alipay also encountered administrative risk, but finally survived, got a license. Indeed, taxi software and Alipay have similar places. If the CBRC command, not all banks and Alipay cooperation, then, the promotion of Alipay is obviously very difficult.

Alipay successful "positive" luck, can continue to the taxi software?

The author thinks, Alipay is successful, the most important, is not the cooperation with the bank, but lies in and Taobao tight bundle. Alipay in Taobao played a role in changing the game mode, so that consumers pay the first payment into the goods before payment, to obtain greater protection. In that year's reputation of the wilderness, is because Alipay is the credibility of the system brought about by the improvement to meet the trendy consumer online shopping to seek protection of the strong demand, its vitality is very strong. Even if the bank card is unable to pay, Ma Yun can also through the establishment of other channels to complete this function, such as the national chain of supermarkets, such as cooperation with telecommunications companies. Indeed, Alipay did work with some supermarket chains. In addition, through cooperation with the logistics industry, Taobao and the cat can also do the goods to pay, which is actually a way of payment.

Alipay and Taobao closely combined to produce the advantage of the bank does not have. In other words, Alipay's business itself is outside the banking market, banks can not put Alipay into their own enterprises. What's more, compared to the taxi market, the competition between banks, especially in the issue of bank cards, credit card this piece, very intense. At the time, supporting Alipay was clearly a novel, practical selling point.

That is to say, if the CBRC bans, not only not easy to get the support of banks, and even if strictly enforced, will greatly delay and hinder the development of Alipay, but can not completely destroy it.

The characteristic of the high level business game is that the game is based on reason, knowledge and analysis, the information of game is not incomplete, whether it is the competitor or the collaborators, can predict the result to some extent, which will affect the result in turn. If the effect is positive feedback, the result is more likely to occur. Obviously, in the competition and cooperation between banks and Alipay, it is based on these results that the banks chose to support Alipay.

All this is very different from the taxi software.

From its function, taxi software allows the driver to decide whether to take orders according to demand position, driving distance, fare increase range, in essence is to provide a more advanced scheduling, matching services, and through this service to increase the interests of passengers, they also profit from it. This is equivalent to taxi software let the cab companies to outsource this part of the enterprise function to themselves. That is to say, the taxi software found a business opportunity within the enterprise and turned it into an external market.

According to Coase's transaction cost determines the enterprise boundary theory, when the transaction cost of a certain link is smaller than the enterprise interior, the enterprise will outsource this part. However, the ultimate power of outsourcing services is the distribution of profits arising from the changes in the corporate boundary.

Taxi software only discovered how to transform the market efficiency losses under the monopoly into consumer welfare and driver benefits through new technology, by giving drivers the bargaining power to choose the ability to make the driver earn a premium and bring their own survival. Of course, this enhances market efficiency, but its premise is the existence of monopolies. Because the driver's ability to gain a premium does not come from the taxi software, but from the monopoly of quantitative control and price control, regulators and monopolies are the most important.

As a monopolistic industry, taxi companies tend to expand along the business chain, and taxi software does not have a great technical threshold, so taxi companies can simply imitate the profits of taxi software. So, as long as the monopoly exists, taxi software wants to profit from it is Tiger.

In most cities, drivers are just employees of taxi companies, and companies can use various means to stop taxi software, such as unannounced visits, such as installing cameras in cars. From the law and Rights, the enterprise can certainly strictly adhere to their own corporate boundaries, which is doomed to take a taxi software power are in the hands of others. There is no prospect of a group buying catering site that is not for the hotel but for the waiter. Another typical example is, the registration network and Taobao cooperation, in Taobao began to register, immediately by the Beijing Municipal Health Bureau stopped. Obviously, as the enterprise internal link, the doctor, the waiter, the driver must obey the enterprise rule.

Therefore, compared to these most basic laws, economic laws and shortcomings, burning money, industry bubbles, administrative intervention is nothing, in the medium and long term, taxi software prospects bleak. In a sense, the current taxi software space, but benefited from still can't make money, but is burning money, regulators and monopolies need to be further observed. However, there are already taxi companies say they will set up their own software platform, and the Beijing Transportation Department's taxi software platform has been put into operation. In a sense, Oriole has acted.