The one dollar way after free marketing

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The free marketing strategy has been a rotten way for people. Especially in this 618.html "> price war has become the normal era of electricity, price advantage has not been able to be regarded as an advantage." After all, not a few people can play those electric business big guy, at a certain rate to burn a few billion, price war also count them most lively.

Maybe you think the price is no longer attractive to customers, so you simply complete a free marketing. Others make concessions, you get free. Maybe you think you can be more advantageous than your competitors. In fact, free marketing is indeed already used by people to rot, and many people use the better. For example, Liukeia these people are proficient in marketing, free marketing is their usual tactic.

The real use of free marketing

While free marketing is a popular marketing method for those who sell cattle, it is only a part of their overall marketing plan. Before we talk about this issue, what we need to understand first is, what is the purpose of free marketing?

The most direct purpose of free marketing is to build your own customer database. Build trust between yourself and your customers by giving them a product-related tutorial, product, etc. to their target customers. And in the process of building trust quietly let customers leave their information, in order to facilitate their own next step of marketing.

Here your client database is collected almost, and the main task of free marketing is done. But your real marketing hasn't been done yet.

Perhaps, you will say that you should make good use of this database, and then regularly irregular maintenance of customer relations, to give customers a little favors. Shundaur marketing their courses, products and the like, there will always be a few people to buy.

But have you ever thought that your client database is really high quality? Liukeia are these marketing bulls doing this? If they only did it, it wouldn't be a cow. Their key point is to know how to improve their database quality!

One Dollar Way

So how do they improve the quality of their databases? First, let's recall how your customer database came in. It comes from free marketing, even though they know you, know your products, tutorials, and trust you. But that doesn't mean they'll buy your account. When you first joined your database, you came for free. You are suddenly going to charge a fee, I'm afraid there are few to pay.

So, what do we do? Song Congming secretly told you: let him out a piece of money, take care of him!

Yes, you heard me right. You may be questioning that people who come for free are not likely to have this money. The key point is here, if he does not give a dollar, then it means that he is only for your free marketing, not even a dollar, you expect to sell him how much money?

People who are willing to give out a dollar to buy your stuff, then show they trust you and are interested in your products and tutorials. They just don't know it's worth it after spending so much money, but they're happy to spend a dollar to try it.

As a result, the quality of your customer database will naturally improve. Get rid of those who are unwilling to make a dollar, and leave those who are willing to pay for it. These customers are really worth your effort. This is also following the free marketing strategy of the one-dollar way!

Liu once mentioned that marketing needs to follow the two-step rule. Any clever marketing strategy is not step, but need to go through at least two steps. This can make your marketing and efficient and targeted, and the "One Dollar Way" is the best interpretation.

The author of this article Song Congming from the original Gaoyou talent Network: http://www.gaoyouzhaopin.com/collation A5 First reprint Please specify, thank you!