The online medical Revolution restarts: The medical app is a pioneer

In the first wave of medical net, it is difficult to make a real impact on the medical and health field by simply putting information display and advertising on the Internet, but the mobile Internet is bound to change the existing health service model. This newspaper reporter Xiang in the past two years, the medical website in abroad can be a wind. Only in the United States market, both at the end of 2011 care.com, HealthTap, respectively, won the scale of billions of dollars in financing, this May ZocDoc and Castlight have burst financing nearly billion of the fierce material.　　These sites either focus on medical information questions and answers, or dive into a doctor's appointment platform, or aim to make the U.S. health care industry price transparent, in the same manner that they both have access to both capital markets and user recognition. The Chilmark research company predicts that the global mobile app market will reach $1.7 billion trillion in 2014, pointing to a huge market potential for mobile medicine.　　From the start of the medical consulting app, to the already-moving internet of things and health management, mobile medicine is a great boost to the heart of consumers. The idea of using the Internet and the platform to reshape the health and medical problems that are closely related to everyone is a very attractive concept and a big cake to be foreseen.　　And the outbreak of mobile internet allows more players to participate in the market.　　Domestically, in the first wave of medical net, health-care websites are simply moving information display and advertising to the Internet, which is hard to make a real impact on the battered health market, but many in the industry say mobile Internet is bound to change the existing health-care service model. It is estimated that the market size of China's medical service industry will also reach $500 billion in 2015. This should not be a small number.　　As a new mode and tool, mobile medical treatment will effectively change the traditional medical methods of monitoring, doctor and health care, and gradually form a new industrial chain. In this emerging industry chain, mobile operators and medical equipment manufacturers These two links, internet companies more difficult to enter, but based on the huge user base and the Internet gene, in the information platform and Medical app development, internet companies have opportunities. However, it is a problem for internet companies to play a big role in this area.　　After all, because of China's health care system and market maturity and other reasons, this cake is not a good entrance. The bright future is blurred. At present, Sina, Sohu and other major portals have opened a health medical channel, 39 health nets and other traditional medical information sites are constantly seeking new development. Good Doctor online as early as 2007 has been the wind into the venture, and Clove Garden, Rui Medical and other companies have got the money.　　The "good" of the capital market has encouraged the markets, and in the past two years, the birth of a group of palm doctors, such as a direct medical app in the field of pioneering start-up companies. Even more so, Tencent. This July, Tencent and good doctor online to achieve strategic cooperation, the two sides will be the medical information interactive platform as the starting pointInto the mobile medical market.　　It is reported that both sides have been in the "online inquiry", "Appointment plus" and other aspects of in-depth cooperation, on-line two months, through the Tencent Medical Network referral platform for successful patients with more than 220,000 people.　　The report, released by the Global Mobile Communications System (GSM) Association This February, shows in 5 years, the Global Mobile medical service will generate 11.5 billion dollars in revenue for mobile operators, while information platform providers, medical device manufacturers and content and application providers will receive 2.4 billion, 6.6 billion and 2.6 billion dollars respectively. From the simple diagnosis and treatment information and health counseling, to the construction of a certain professional, interactive medical information platform, Internet enterprises in the field of health care to reshape the first step. In contrast to other fields, it is difficult to integrate professional medical content knowledge and perform well on terminals, which requires long-term commitment to the accumulation of medical information industry. Domestic more well-known platform-level website Clove garden, good doctor Online attracts a large number of doctors and patient users.　　The traditional Internet enterprises and professional medical Web site cooperation, will be able to actually cut into the user group, to enter the medical market. In fact, a mature medical information platform can provide outpatient information, doctor-patient communication platform, is an important link in the mobile medical industry chain.　　Globally, the trend of case digitization and sharing has been strengthened, and the popularization of intelligent terminals is expected to accelerate the process. But we can not avoid a very real problem--China's development in telemedicine equipment has just started, the family blood glucose meter, sphygmomanometer, pulse blood oxygen meter and peak flowmeter and other joint devices are still in the difficult promotion period, far behind the foreign. And there is no feasible information strategy, the monitoring data transmission to the medical institutions or enterprises. In addition to health care, which has traditionally been a highly sensitive industry for information security, health-care sites are at least 35 years behind the entire commercial internet process.　　The degree of it in medical institutions is also not optimistic.　　But industry insiders believe this may be the turning point of the revolution.　　Mobile app to break through the fear of policy tripping mobile internet era intelligent terminals, the popularity of the formation of a breakthrough. An IDC research firm survey shows that 9% of American adults use mobile medical programs to track or manage their own health problems.　　Tiyatien It now data shows that in 2011, the number of medical apps in the App Store rose by 250% per cent year-on-year, with more than 500 million people globally expected to have at least one medical app in their handsets by 2015. Due to the development potential of the medical app industry, in recent years domestic enterprises have also stepped up the layout of the Chinese market. According to the data, there are 500-600 companies in China that are currently developing medical apps and tens of thousands of practitioners.　　Of course, some of these people have been transformed from medical software development. At present, however, for remote-guided medical apps, words, medical images, voice, and telephone counseling are still the descriptive diseases that patients can use for remote counseling.The main means of feeling.　　According to the definition of the current medical service app itself, they are not a substitute for the traditional medical industry, but a kind of promotion and supplement. From the business scope involved, at present, some of the more well-known health care app location is more clear, and behind the huge accumulation and resources support: Clove garden is mainly the health industry practitioners of the community, bringing together many professional physicians and many practitioners, the launch of the app also continues this feature, The Doctor Exchange platform is the main; rapid ask the Doctor is based on a large number of doctors resources, the main mobile health and medical consulting business, with shallow, mild interrogation, involving illness counseling, medication guidance, health and other aspects of its users in 5 months to break through 3.5 million, the daily average of more than 30,000 questions,　　Compared with the hard growth on the PC side, it's a smooth ride. Good Doctor online is included in the national 3,225 regular hospitals, 300,549 doctors, and has built the first real-time update of the Internet Outpatient information Inquiry system.　　Its flagship medical app is also based on this, focusing on creating online medical service booking and communication functions. In a comprehensive sense, these relatively successful mobile apps do not break through the barriers and provide more direct and professional diagnostic data Services for telemedicine systems in the age of IoT. Although there is already the support of the medical app has been able to measure blood sugar and blood pressure, and through the network to achieve telemedicine, but the possibility of misdiagnosis is also great.　　Therefore, China needs relevant regulatory mechanisms to purify the medical app market. But the scale and direction of regulation are still unavoidable problems. With the FDA's inclusion of medical apps in the regulatory category, domestic authorities are bound to put them on the agenda.　　And once regulated, developers ' cost and product iterations are bound to increase, which is a huge cost to some small medical app development teams. And once technological innovation breaks through policy constraints, that's when the revolution comes.