The online tourism market, which should be based on product experience and service, is also involved in endless price wars

Enter August, careful consumers will find, Ctrip travel Online "than, Ctrip always return more" new round of low price promotional activities . In the industry view, this is the online tourism industry boss Ctrip new round of counterattack. Before, the art dragon, Mango NET, cool news Network and cattle network, such as online tourism sites launched "rebate Promotions" promotional activities, at the end of July, Mango Network Marketing deputy general manager Chai Air: "Starting from August 1, we will conduct a second round of promotions, and then put 80 million yuan to consolidate and strengthen the July Marketing Scenarios . "A round of low price offensive, so that the online tourism market price war."

Price war continues to escalate

It is understood that since entering the August, the online tourism market price war constantly overweight.

Yi Long declared: "Ctrip buy No, we have, Ctrip buy some, we all first dozen 90 percent and then minus 1 yuan." and constantly strengthen the outdoor advertising investment, information Times reporter visited the market found, its launch of "high-star hotel return 100 yuan, Samsung hotel back to 50 yuan, economic hotel back to 30 yuan" promotional ads in Guangzhou city are everywhere.

and Mango net in the capital and then hit a huge amount of money, thrown out "from August 1 onwards, will be put into 80 million yuan, the hotel is double the size of the second round of promotional offensive." ”

Ctrip, who has been at the forefront of price wars, has announced following the hotel, ticket sales of large-scale low-cost promotions, Ctrip tourism products officially launched a "review", free line, short-distance, self-driving products per night cash return of up to 101 yuan, and said "the mainstream of Ctrip products, play a price war combination boxing." ”

China Tourism Research Institute deputy researcher Yang Yanfeng in the media interview that the price war, whether active or passive, the final result is definitely the market into the shuffle stage. Because the price war has a relatively large impact on small and medium sized online tourists with less profit, the objective result is that some small and medium sized online tour operators will be forced out.

40 billion market gimmick

In addition to the price war, the online tourism market cake partition also intensified.

China's online tourism market has maintained rapid growth in the second quarter of 2012, with market transactions reaching 41.87 billion yuan, up 35.8% from a year earlier, according to Iris Consulting statistics. It is reported that the 2012 in the second quarter of the online tourism industry, there are two main reasons for the steady growth, including: first, the air ticket market natural growth and online booking ratio of the steady increase; second, the hotel's OTA online distribution and economic chain hotel direct sales maintain rapid growth.

In the face of more than 40 billion yuan market cakes, including mango nets, art dragon and Ctrip, online business is not only limited to price war.

A few days ago, where to go network joint art Dragon Travel Network, the same way network, mango nets more than 10 tourism enterprises jointly published the "China Tourism Integrity Service Declaration", the establishment of China Tourism Integrity Service Alliance, but the industry leader Ctrip is not its column.

In this regard, the industry believes that, whether the price war or Allied integrity War, for the online tourism industry, the direct impact is to stimulate the entire market expansion and increase, but also will lower the overall profitability of the industry. In particular, the rapid growth of the current online tourism market is a good opportunity to stand in the consumer perspective, to shape the impression of price benefits, the user experience and service quality is more important.