The only product will be the legendary story of the rise in market value of Chinese concept stocks

March 5 Morning News, only goods will be staged the Chinese concept stock Company's market value of the legendary story. As a result of the quarter than Wall Street expectations, Tuesday only goods will rise 32.44%, the market was once a breakthrough 10 billion U.S. dollar mark, closed market value of 9.493 billion U.S. dollars, more than NetEase, become Tencent, Baidu, Qihoo after the Chinese Internet fourth largest listed companies.

From the initial listing of more than 200 million U.S. dollars in market value, to today's tens of billions of dollars, only the goods will be spent 2 years. According to the Deutsche Bank's investment Report, the only product will in fact dominate the retail discount market in China. The main reason for the rising market value of the products is that the performance expectations of the management are relatively conservative and have excellent execution capability.

According to the fourth-quarter results, the total net revenue amounted to $651 million, up 117.3% from a year earlier, and the net profit for ordinary shareholders was 25.4 million U.S. dollars, a 6.3 million increase of 300% for the net profit attributable to ordinary shareholders over the same period last year.

The revenue target is 11% per 18% higher than Wall Street's forecast, with a share of diluted earnings that is above Wall Street's forecast. Another highlight of this quarter's earnings comes from the mobile side. In the first quarter of last year, the mobile end accounted for only 8% of total sales, compared to 23% in the four quarter, according to Shenya, chairman of the conference, which grew to more than One-third in the last one months.

Shenya said that mobile end and PC end users in the customer unit price, the frequency of purchase, shopping time is not a lot, but the mobile end of the weekend's purchasing power will be more than usual weekday, in addition, the evening mobile end users shopping is also more crazy. More importantly, the mobile end of the new customer's acquisition cost is lower than the PC side.

Will not become a comprehensive electrical business

In February this year, only the goods will be listed as the largest acquisition, spending 112.5 million of dollars to invest in Lok Bee NET, accounted for 75%, spent 55.8 million dollars to buy the oriental popular 23% shares. However, a number of investment banks are not optimistic about the investments.

Deutsche Bank believes that the Lok Bee net will not be a great contribution to the revenue, and because of the loss of Lok Bee Network, the initial investment will be the only product will have a negative impact on profits. BofA Merrill Lynch also believes that the only product will be the core category is clothing, shoe bags, next year's profit will be to some extent by the loss of the Lok Bee net offset.

Even some analysts worry that the only thing may change from the flash site to become a comprehensive e-commerce site. In this respect, Shenya in the phone recalls promise, in the next few years, only the goods will focus on Flash shopping field, will not become a non-flash purchase.

Shenya on the deal, with the Lok Bee and the eastern popular cooperation is to supplement the company's cosmetics category, cosmetics category for the only product will be an important category, Le Bee joined, hope that only products will be in this category to lead.

"Only goods will be in the field of clothing, shoe bags, has a strong market position, the future of the company to deepen, the business bigger, cosmetics also want to develop, in addition, in other categories to be supplemented." In any case, the only product will insist on clothing, the main category of the shoe bag. "Shenya said.

Send CEO and CFO to Le Bee network

Shenya revealed that the next only products will be sent to the Lok Bee Network CEO and CFO, in the operational experience to help Le Bee network, rapid increase sales performance, and the cost to very low, estimated to take several months of integration.

Only product will CFO Yangdonghao that the acquisition of Lok Bee Network in the short term will not affect the profitability of the company, because compared with the only products, le Bee network is relatively small; but in the long run, the two companies will gradually form synergies, le Bee network on the company's revenue and profit will be very positive impact.

It is reported that in the next 2014 years Q1 earnings, Lok bee nets accounted for the proportion of the revenue will be very small, on the one hand, le Bee itself is not small, on the other hand, the acquisition of the transaction is February 14 only completed, so the first quarter le Bee net only 1.5 months of revenue into the only product

Asked whether the company had recently considered buying other categories of vertical electric dealers, Shenya said the firm did not have the idea of acquiring other category of electric dealers for the time being. "There will be other acquisitions in the future, but we will consider them more carefully," he said. ”

Shenya revealed that the next only product will be with Tencent in the flash purchase cooperation, will soon be the only product will appear in the micro-letter flash purchase. "Only goods will pay a few points to Tencent, but the commission rate is very low." In addition, we must use the micro-letter payment, pay the channel fee will pay a little bit of money. ”