The only quality Management Disclosure strategy: self-built logistics

Absrtact: August 14, only the goods will be released in the second quarter of 2014 results of the unaudited report. Earnings showed that only the second quarter of the total net revenue of 829.4 million U.S. dollars, net profit of 26.4 million U.S. dollars, an increase of 192.1% per cent. August 18, Yangdonghao chief financial officer

August 14, the only goods will be released in the second quarter of 2014 results of the unaudited report. Earnings showed that only the second quarter of the total net revenue of 829.4 million U.S. dollars, net profit of 26.4 million U.S. dollars, an increase of 192.1% per cent.

August 18, Yangdonghao, chief financial officer of the Commodities conference, said in an interview with Donews reporters that only goods will profit growth is mainly due to two aspects: first, the expansion of the scale, and the brand's premium ability to improve; second, category optimization, clothing (including shoes and hats) accounted for a rising, accounting for only 60% of the total performance.

Yangdonghao said that in the next 5-10 years, the only products will be focused on the sale of the business at the same time, the use of large data calculation methods to optimize their business model.

Mobile end growth is the trend

Earnings showed that total net revenue rose 136.1% to $829.4 million in the second quarter of 2014, more than the previously expected $780 million trillion-790 million dollars. Gross margins grew to 24.8% from 23.5% in the same period last year, with net profit growth from 2.6% to 3.2% in the same period last year.

At the same time, only the goods will move the end of the sales share is also increasing, the second quarter of mobile end sales accounted for 46%, the same period last year only 12%.

Yangdonghao said that the rapid growth of mobile end sales performance is not unique to the phenomenon, but the entire internet appears the big trend of the tide. "Only goods will be taking advantage of this trend, is homeopathy, which is why only the goods will so attach importance to the development of mobile end." ”

For the consumer structure of mobile and PC-side users, Yangdonghao says that almost everyone around the world is moving from PC to mobile, so mobile and PC consumer behavior is basically similar, but mobile end consumers are buying more frequently.

Yangdonghao also revealed that in order to better comply with the trend, only the product will be set up within the mobile division, the business content directly to the CEO Shenya report.

Synergy with the Music Bee Network

In addition to the year-on-year high growth of net profit, only products will be active users and orders also show a higher growth trend. Earnings showed that the number of active users in the second quarter grew 167.9% to 9.3 million from 3.5 million in the same period last year, with orders rising from 11 million in the same period to 138.4% to 26.3 million.

At the same time, the synergy between the season's network and the only product was further revealed: in the second quarter, the Lok Bee network created 2 million orders and absorbed 1.3 million of new active users.

Yangdonghao said that since the acquisition of Le Bee in February this year, only cosmetics sales have achieved a certain growth, the data show that only the first quarter cosmetics category sales of 167 million U.S. dollars, two quarter to 177 million U.S. dollars. According to the category, the only product will be the current online cosmetics industry, the second largest electric business. ”

However, in the user growth, sales performance has improved, the only product will be a slight decrease in net profit. Data show that only the two quarter operating profit, the chain fell 21.5%, net profit fell 1%. In this respect, Yangdonghao to reporters, because the current Lok Bee network is still in a loss, it can be said that only the product will be the chain of profit decline mainly by the acquisition of Music Bee network impact.

Yangdonghao said that cosmetics as the only product will be the future important development direction, only products will continue to increase investment, after the acquisition of Le Bee is one of the embodiment of this strategy. For the only product will, the acquisition of Lok Bee Network has important strategic significance, rather than simply financial investment.

In the future, the only product will also revolve around its own core strategy to carry out mergers and acquisitions, "mergers must be for the main business benefits, for services, the technology has been upgraded, only products will be in the brand merchandise, by it is in the licensed authentic aspects of the outstanding products will be different from other electrical advantages

The future development strategy of the products

For the next development of the product, Yangdonghao said that the only product will be successful in their own mode of sale, but from the development of the industry as a whole, the special sale of this market just started, only the product will have a small market share is also very little, the market potential is far from fully excavated.

Therefore, the only product will also focus on its own special selling mode, continuous investment, the market will be bigger and deeper, hope that in the next 5-10 years, can maintain the state of high-speed growth. On the next step of the development of specific plans, Yangdonghao to reporters that the only product will now be launched by the three focus:

First, the intention of self-construction logistics

Yangdonghao introduced, in the warehousing and logistics, the only product will have been taken a lot of optimization measures: including: First, the single warehouse area continues to expand; second, optimize the ERP system, including warehouse operations, logistics and distribution; third, strengthen automation to reduce labor. Only in the two-quarter logistics costs fall, it is these measures to play a role in the results.

And in the logistics distribution, the past only products will always use the main line plus landing mode, the advantage of this model is low cost, cover wide and fast, "so the only product will be China's highest geographical coverage of one of the electric dealers." Yangdonghao revealed that, the next, the only product will gradually develop its own logistics distribution system, try to build a landing with the network, that is, shares, shares or self-built logistics system.

Thus, not only can improve the service quality of logistics distribution, improve the delivery speed, but also save more logistics expenses after a certain scale effect.

Second, apply for a licence to pay

Yangdonghao revealed that only the goods will have been in the Internet financial sector has a layout, and in Shanghai and Guangzhou to obtain a small loan license. In addition, the product will also have its own independent payment team, is applying for third-party payment licences.

Yangdonghao said that at present, small micro-enterprises generally face financing difficulties, the dilemma of high financing costs, only the goods will be able to do is to use their own funds for more than 4,000 suppliers to provide financing services, only they grow well, in order to build healthier only product will ecological circle.

Third, exert large data

Only recently in the U.S. Silicon Valley San Jose set up the first overseas research and Development center, hoping to borrow Silicon Valley in the mobile and data mining in the field of elite talent, to enhance the only products in large data, data mining, machine learning and other fields of technical capabilities.

"Data is a major feature of the electrical quotient that distinguishes it from traditional retailing, and the electricity quotient's data is naturally stored, collected and mined and analyzed to find regularity, so we have great hope for large data." "Yangdonghao said.