The only thing in the eye is that marketing is doomed to failure.

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For enterprises, how to segment customer groups is related to whether the product can occupy a place in the market, and have the right to speak the important step. And the subdivision customer group is more important one link is from the age layer to divide. Many enterprises in doing this work, often fall into a misunderstanding, leading to the failure of precision marketing.

Now many people have entered the job, these known as "brain residue", "non-mainstream" generation even if the reputation is not very good, but many businesses are willing to earn the money in the pocket. From the point of view of consumption ability, there is a strong ability. The generation of the majority of the family conditions are good, compared to the generation is trapped in the house and do not dare to consumption of generations, the concept of consumption is free, the economy is also relatively loose, so that the definition of the next major consumer group is correct. However, if only the eyes of the group, and ignore the feelings of other groups, doomed to this marketing idea is a failure.

First of all, from the case of Li Ning, shouting out the "after Li Ning" marketing strategy, want to win the resolution is a secret. First of all, this strategy before the introduction of the characteristics of the personality and did not have a very deep understanding of their consumption concept is not clear, there is no need to get their resonance. "Embrace the" the slogan of such a high-profile hit, for the faithful 70, is a great injury. In the case of both sides are not pleasing, marketing is naturally bad. In recent years, Li Ning closed the number of stores can verify the failure of the marketing strategy (but also a large part of the reason is due to the growing market share of the impact of the expansion).

When we were doing the cat clothing store last year, the boss had a marketing strategy that was always unwavering. At that time the shop has just started, very much need to push through the larger promotional activities to drive sales, in his words is: when you are not anything, can do is only desperately reversal amount. And in the process of each promotion, it is necessary to be done by way of discounting. At that time he put forward the slogan is that promotional activities for new customers must be lethal, but must not hurt the interests of old customers. For example, a customer today in your shop bought a skirt cost 60 yuan, in a few days to come in your shop, found that the skirt has dropped to 40 yuan, this situation is very difficult for anyone to accept the fact. A few days ago still shouting slogans, buy today, the most cost-effective, is about to price, do not buy regret. In a few days to reduce the price, so obviously for the interests of the old customers is very great harm. Therefore, in order to obtain the trust of new customers, but also to avoid hurting old customers, each time doing promotional activities must be the new model as the main. Even if there is no sales of old money will not easily move prices, unless it is the season will go to discount sales. As far as this marketing idea is concerned, it is very correct to look at the current development. Because the boss's vision is unique, can Lipaizhongyi, can go out a road, in the fierce competition of the day Cat Mall survive, and to kill a way out.

Recently, a lot of articles also put forward these similar views, that is, how to lock the target, better win the favor of the people can win the world. Those who put forward these points of view are naturally the result of a deep analysis, take such a marketing strategy is understandable, but must remember in the hope of getting the emotional resonance of the students at the same time, do not put 70, or even the feelings of other groups ignored, otherwise, such a marketing strategy must be a failure.

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