The only thing will be the direction of the hurricane

The only thing that will be the miracle of stocks in the past year, From the IPO price of 6.5 U.S. dollars break down to 4.6 U.S. dollars, and then to the magnificent road to 170 U.S. dollars, shares over a year over 50 times times up to 9.418 billion U.S. dollars, more than NetEase, as the U.S. shares in the market capitalisation after Baidu and 360 of the third largest internet company. It is now about half a month from the two anniversary of its listing on March 23.

The only product will be listed at the beginning of almost no attention, in the first-tier cities, the popularity is not high, the company provides services for the famous discount special sale, the user mainly from the two or three-line city, belongs to the electrical business industry in the subdivision of the field, similar to the online limit of the limited-snapped version of the Austrian special. It is precisely because of the characteristics of its limited-time snapping, has been the mainstream electric business opinion that users are not easy to retain, because the training of users of limited time to buy habits, far less than to cultivate their comprehensive online shopping habits come true.

But in fact, only the goods will be listed after the performance has been very eye-catching, not only the gross profit margin is much higher than the average level of the electricity quotient, in the cost control is also a set of rising turnover, the supply chain's bargaining power has also been significantly improved. Due to the business model of limited buying, only goods will not have to burn a lot of money advertising, inventory turnover is also very high.

This previously unnoticed business model, let people see the hope of the vertical electric business, and even provoked a copycat. Only the product will be in the initial stage of the increase in power, it is from this. Overseas investment banks believe that the only product will dominate China's retail discount market, its management will not set unrealistic growth targets, but strong implementation.

Only in 2012, the total revenue of 700 million U.S. dollars, 2013, 1.7 billion U.S. dollars, on the basis of a low-key business scale has achieved substantial growth, and has achieved profitability. But brand discount business growth prospects are bottlenecks, especially after the market parties wenfengerdong, only if the product will still rely on the past a single business model, fear will be unsustainable. Users repeatedly buy the formation of the use of the habit, will be transferred with the market changes, and only the goods will be firmly grasped the supply chain bargaining power, will also be in when the intervention of other opponents appear loose. The only thing that will have to do is to just create an online retail discount market soon before the market becomes the Red Sea and jump into another market to seek secure business margins.

In fact, since last year, someone has begun to study the bottleneck of the trade model. But the goods will not budge, the stock price still appears the hurricane, until today's situation. Only the second stage of the gains, the fact that it does not prove that the business model has bottlenecks in this assertion is wrong, but reflects the only product will be in the transition has been carefully laid out, and the market recognition.

Only goods will be more than 100 U.S. dollars in the stock price, is basically expected and prospects, and revenue and profit is not related. Because, in people worry about flash purchase user loyalty problem, only the product will precipitate down the specific user groups easy to loose, only goods will have begun to quietly extend the scope of business.

Only product will business is very real, and not in the success of the blind expansion of the category, but the steady expansion is necessary. After the acquisition of the Lok Bee Network and the eastern popular, only the product will expand the attempt has become apparent. From clothing to cosmetics, around the woman's consumer goods to open up, although visible only product will be cautious, but more can see its long-term intentions. In the introduction of the spread of the oriental popular resources, on the one hand, only the goods will be able to use the talent and fan resources will be their own users, on the other hand, the product will also have a total category of female consumer goods impact capacity.

At the four quarterly earnings analyst meeting, some analysts asked the company if it had recently acquired a business website and whether it would become a more integrated Web site in the future (with a darker point of integration). Only the product will not have a positive answer, only that the acquisition of Lok Bee Network is to expand the cosmetics category, and said it will not abandon the Flash purchase mode. In fact, the possibility that the goods will become a comprehensive company in the future is very great. For the only product, the prudent expansion of the business boundary, but also the expansion of its security boundaries, in the flash mode of the expansion will not stop, until in the integrated retail consumer market occupies a place, in the subdivision of the long term risk is big.

The market is seeing this trend, only to give the goods will be high valuations, the medium and short term prospects and expectations to buy. In addition, the only product will move the end of the rapid development, has been in the total volume of business accounted for one-third of the proportion in China's electricity business No one can be the enemy, this is the only product will be favored by the capital market is the main reason.

Leading the retail discount market, mastering the supply chain, business reality, the transformation attempt, the mobile end is strong, these factors outside the performance and growth rate, is the only product will rise to the position of the key factors. In addition, another key factor is the recent only goods will be received from domestic funds, there is obviously a deep involvement of hot money, speculation traces obvious. Third, the only product will be a step-by-step business model, more easily accepted by European and American investors, investors show more preference for this stock, is also taken for granted.

Only the future trend of stock price will depend on whether the pace of transition can meet the market expectation, and its unique concept can be sustainable. But at this price, the only product will obviously cause the cat and the Beijing-east and other giants of the attention, as a huge threat. In addition, the only product will be the cost of compression has reached a critical point, whether the cost can also with the expansion of the revenue scale and the simultaneous decline, will be the only product will face the major challenges in the future.