The only way to personalize a generic top-level domain

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The Internet name and digital address allocation Agency (ICANN) has previously decided that it will open the world's new generic top-level domain application. According to previous rules, January 12, 2012 will be the world's first round of new universal Domain name Application Open day, the application period of three months, until April 12, 2012 deadline. This means that after the application, the new, personalized domain name will be 0 distance with the public contact. In the face of countless choices, highlighting the personality characteristics of users, more can promote the application of innovation, network users around the world to provide innovative business opportunities. It can be expected that the traditional common top-level domain names such as ". com", "org", ". Net" and other status will inevitably usher in a huge impact, but this is the Domain name field to the universal has a benchmark meaning of the beginning.

The universal top-level domain name (gTLD) was created in January 1985 with a total of 6 first names, and as the Internet business grew, ICANN continued to add more and more, so far more than 20. But obviously, facing the global hundreds of millions of of webmaster and billions of of netizens, in the face of the huge application needs, this is only a drop in the bucket.

According to the latest statistics from internet testing agency Netcraft, as of the beginning of January 2012, a total of 580 million web sites in the world, compared to one months, increased by about 27.2 million, an increase of 4.9%. Each site corresponds to at least one domain name, although in the Webmaster team, will arbitrarily change the domain name few, but this is only in the top-level domain suffix is overly limited premise. This potential application requirement will be greatly released if you open a personalized custom service for the generic top-level domain. According to the International Telecommunication Union statistics, as early as the end of 2010, the number of global Internet users has exceeded 2 billion, in this part of the population, the need to establish a personal site, the proportion of personalized blog to create a few, these applications should give their space to add a "door". In this way, their unique personalized needs will be reflected.

The application procedures for the new top-level domain are complex and rigorous, and the applicant must demonstrate that it has the ability to operate and manage the domain name over a long period of time, and that the key point is that it has to have a secure and reliable technical support platform. China's well-known experts in the field of domain name management nuo.cn that, although the addition of a series of safeguard measures, while the cost of each top-level domain to increase to 185,000 U.S. dollars, but ICANN's move still attracted many companies criticized. Because they or the need to buy some domain names that will not be applied to prevent the infringement of corporate trademarks, the pursuit of defensive registration of the operating strategy will allow their cost investment to rise sharply. In addition, most businesses will be blocked from building the technology and operating platforms that meet ICANN's requirements, and it is not easy to rush into the open application for only one week at a time.

However, a few happy several worries. Faced with these technical barriers, "rice farmers" may be a slightly relieved group. Previously constrained by a handful of top-level domain names available and some of the country's top domain names, the name of the applicant's many named ideas can not be launched, because almost most of the time you do not think of the domain name of the "world's first person." The domain name suffix has been locked within the local range, only in the. (dot) "Put your mind in front." Many "rice farmers" is based on this and find a way to make money, the creation of the domain name, through the domain name to buy profit.

In the foreseeable future, as the Internet becomes more open, the popular population will cover all corners, and it is estimated that ICANN will relax the review or adopt some more modest policies, such as allowing the introduction of proxy mechanisms or the expiration date after some basic conditions are met. There is no doubt that ICANN cannot turn a blind eye to the personalized needs of top-level domain names, and it should know that it is not just about perfecting the domain name management system, but about promoting Internet applications, which is what the job requires.