The Open manifesto: Buy to speed, but also to profit

The Open manifesto: Buy to speed, but also to profit

Cheung

2011, group buying industry Hing also temporarily, decline also temporarily. In the first half, more than 5,000 domestic group purchase sites, as if the hurricane suddenly, stir the network shopping industry phone-in diffuse. However, after entering the second half, group buying quickly cooled down, in November, 1800 group buying website closed down, and nearly 20% of the group buying site has been unable to operate normally.

Group buying arose just two years, each year at 10 times times the speed of growth, and behind this speed is the entire industrial profit vacancy, when the capital market is absent, rapid growth behind is a huge risk.

Again from the big environment, the United States 530 of group buying websites also closed down One-third, even Facebook and Yelp users such as the crocodile also quit.

Group buying is a delicious meal, but not anyone who wants to eat it. Therefore, it is predicted that this spring festival will be the fate of the group buying industry. Fortunately, the holding did not buy the industry beat, there is a glimmer of hope for the future.

A few days ago, Alibaba Group's cost-effective buy platform to hand over a questionnaire, the annual turnover exceeded 10 billion. Hao no doubt, the good results of this performance let people see the future, group buying industry is promising.

Always up look, the group buying industry has undergone two years of development, most of the group buy network in the speed and efficiency of the contradictions, to speed, and no benefit, is dead, to profit, without scale, is also dead. The General group buying website is trapped in the dilemma of speed and benefit.

Poly cost-effective relying on Taobao as well as Alibaba, users, funds, scale have a unique strong strength, in the group buying industry, occupy half of the domestic, but also the inevitable result of the natural. The problem is that it's not the overall prosperity of the delegation that buys the money. Chinese group buying industry to be bigger and stronger, to form a large market of hundreds of billions of size, must hold a group of heating, to enhance the credibility and influence of the entire industry.

Group buying has undergone a major adjustment, shuffling, the entire industry chain is maturing, consumer buying habits have been formed, which is the solid foundation for the rational development of group buying. According to the network data show that November 2011, in the domestic 3,800 active group buying network, turnover of more than 500 million of only a cost-effective one, 1.5 billion of 6, 10 million to 100 million between the 15. The overall market is optimistic.

For the poly-cost, 10 billion of the turnover is past, next year and even the future how to a higher level, worthy of group buying industry leader, is the key. Therefore, after thinking about its core value and business model, we put forward the 2012-year opening strategy and launched the consumer guarantee scheme. In the future, the business must meet the six major service standards, namely: Business Certification, group margin, third-party quality inspection, warehousing delivery system, mysterious customer sampling and commodity price monitoring system.

The six standards proposed by the poly-cost is strict, but from the healthy development of the group buying industry, there is no "consumer protection plan", there is no future of group buying industry. The core value of the cost is that tens of millions of active users, 12 million-day independent access to traffic, Ali financial 600 million loans and VC Alliance 600 million funds. After the full opening of these core values, it will bring greater value to the settled business, and will strongly promote the group buying industry to develop steadily.

In the long run, in order to buy the industry healthy development, poly-cost as a marketing platform, in the interests of consumers can be fully protected under the premise of first group buy products and operators to make money first, so as to fully invoke the enthusiasm of the industrial chain, driving parties to increase investment, encourage innovation and continuous optimization of user experience. Then the platform will consider the cost of goods and time to receive platform services, so the group buying industry can be benign and healthy forward development.

When it comes to how to secure its own profits after the opening of the Poly, Alibaba Group Xiaofeng said: "In a certain period of time, the good will not make their own profits as the primary goal." We believe that the market is still in the cultivation stage, the size of the user is not large enough, the consumption of the mind is not mature, the supplier's production efficiency is still to be improved, the entire market capacity is still in the Bai scale, then the profit model is more exploration, to the future confidence. On the other hand, as a group buying industry "light Company", regardless of the number of employees and market costs, are in high efficiency, low cost of the state, loss can not talk about.

Obviously, the market economy does not have the free lunch, gathers the economical also to survive and the development, provides the most perfect service for the merchant, the charge already is the inevitable trend.