The operation and profitability of the site is like the relationship between fish and water.

Summary: Site operation and profitability is like the relationship between fish and water, an unprofitable site (except for public welfare sites) is unable to run for a long time, for the webmaster regardless of what the original reason we built the station, and finally will return to profitability of this line

Site operation and profitability is like the relationship between fish and water, an unprofitable site (except for public welfare sites) is unable to run for a long time, for the webmaster regardless of what the original reason we build the station, and finally will return to profitability of this line. As a webmaster at any time the site operation must be profitable as a starting point to think about the problem. We must note that today there are a large number of Internet sites can not achieve real profits, and some even continue to invest money in, why?

Throughout the current webmaster circle, the owners of the profit model to achieve no outside of the main two kinds. One is the use of so-called SEO technology so that their site quickly have a good ranking, as long as there is a ranking of the flow of natural is not a problem, and then hang a few ad league ads, through the site ads to make profit. or with some manufacturers or shops to hang up advertising. The second is in the early stage through some of the tools or products to attract visitors, set up a platform and visitors relationship, let the visitors word of mouth, and then the later profits. This is like webmaster tools or Tencent QQ products, the accumulation of a certain user base is easy to improve profits from this user base. These two models have advantages and disadvantages, through the pattern of SEO often profitable will be relatively fast, but their own profit model is relatively passive, vulnerable to the impact of search engines. The second model is slow, and the upfront need to continue to invest money, but its later on the profitability of a better flexibility. The following is the author of the two models in detail to lead to the failure of the main reasons for site profitability.

One: The loyalty of visitors is low.

Believe that a lot of friends just stepped into the webmaster circle the first use of the profit model is to rely on SEO, because its threshold is very low. Our visitors to our site through the search engine, and then because of customer service, resources, technical needs, and other reasons, they become our visitors, everyone because of exchanges, transactions and let the site generate profits. But we also need to note that this kind of profit is based on a passive mode, if your site does not have a good ranking, maybe these customers will not find us. Even if we have access to our site through search engines, our visitors will become disunity if we cannot gather these visitors. In this case, visitor loyalty is relatively low. Through SEO Although we can get a certain amount of profit in the short term, but if there are problems in SEO, ranking encountered fluctuations, the site's profitability will be a far-reaching impact.

Second: lack of diligence and perseverance.

The visitor experience, the visitor relations this kind of word can already become stationmaster friend in the operation site most often pays attention to the word. However, for a site to build a solid visitor relationship is not easy. Generally speaking, the prophase will be long and painful. Just like when Ma almost sold QQ, in the early days can not be profitable, a lot of stationmaster's morale will be erased, the site will slowly disappear. This is the site of the person in charge, in Money, time, energy and so may be hit the wall, family and friends of persuasion may also let a lot of webmaster friends give up this road. The road is tortuous, the single future is bright. Although this profit model in the early May encounter a lot of obstacles, but as long as the cumulative to a certain number of users, the site to profit is naturally not a problem.

The above is the author summarizes two common Web site profit model and easy to appear operation problems. To achieve a website real profit is not an easy thing, as a webmaster in addition to have to find the right to their own profit model, more important is the need to have a persistent heart. I hope this article is helpful to everyone.