The operation foreground of the city encircling the rural industry website need sword to walk slant

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A trip home years ago, the old father was surprised to ask me a question about network marketing, how to grow our village tens of millions of kilograms of citrus sold through the network? I was amazed at the time when the old father, who had been relying on the land for dinner, began to pay attention to such a topic. Later learned that he saw a group of TV on the internet to sell steamed stuffed dumplings news, think this is a doorway.

The old father's original intention is actually very simple, but, this question has let me have a new ponder. First of all, the transformation of the traditional industry needs to take stock, but the concept of things and the actual operation of how far? Especially as an example of an old father, how should it affect the true meaning of the middle that he should understand. Second, the rural independent production has always been exported to the edge of export, in the last ten years, or decades of a dust unchanged marketing model, and how should break through the original sales network model, and must ensure that in a short period of time to achieve profit purposes? Once again, even if the traditional sector reform of the rural fringe is thrown away, As the Internet industry Web site operating prospects, but also to provide what a prerequisite to be suitable for such a network sales model of the establishment?

When I think of these three questions, my other response is that the current industry web site should be in an era of change. Alibaba flourished, the loudest slogan is to reduce channel sales links, so that manufacturers and consumers to reach a station supply process. But with the details of the operation of the promotion, the abuse of the Alibaba model gradually revealed no doubt. Although the market share still occupies 60% of the industry's website operating ratio, so far there is no corresponding site can shake its position, but its manufacturing network sales model is gradually by other similar web site refinement, which is like a martial arts novel in the form of loopholes. It is so, the development of the industry's web site springing up rapidly.

From the operational perspective, the application of the Internet is becoming more and more popular, the basic problems are known Baidu or Google, this is the trend, which is also for the individual user's grasp. However, for the diversification of enterprise and enterprise demand and the theme of the network affecting the traditional industry, the construction orientation and operation direction of the industry website must have a clear nature, this even if Alibaba puts in the huge manpower and the financial resources in its domain and does everything, still escapes the pattern loophole. Therefore, the future of the industry Web site operation and development of the site is a subdivision of focus, small do specialized. In line with the principle of refinement, this is the future trend of development.

However, the complete refinement of the principle of positioning or there will be a certain flaw, the need for continuous improvement. such as industry subdivision list, reduce the industry and the profession to the enterprise supply and demand position, because the industry unpopular reasons in the supply and marketing links on the fault, even if the site provides the corresponding platform, but the user interaction value is not high, then its conversion rate is bound to be affected, as well as the division of Enterprise scale requirements, more sites want to have quality member users , and the premise of calibration is to have certain network marketing ability, this leads to more do not understand the network marketing and enterprise operation number less than the number of small and medium-sized enterprises can only exclaiming; Also, for example, the definition of the Web site profit model, do not consider the Web site profit, whether it is a team or individuals, profit time is long or short, will be in the site's function to carry out the corresponding restrictions, this direct result is that the conversion rate and user access to the interactive value of a larger deviation, especially in the face of industry sites and the momentum of the group, how to quickly accumulate a strong user groups, become more webmaster do operations when the first choice of thinking.

So, shortly after the old father raised the question, I began to run a new website, my business plan is based on the city based on the service of most enterprises to network marketing, while deep into the countryside, and to the same city as the basic unit, do a good job in rural fringe small and medium-sized enterprises, as well as micro Cooperatives and individual large individuals stationed in the network marketing platform to open up. My personal understanding is that the future of the industry site development prospects should be sword walk slant, the direction of its operation should not be simple to put the information under the line to move online, and exactly should be offline information moved online, and then moved to the offline.

I believe that such forecasts are entirely achievable. And in view of the current industry website Operation Situation, a part of the industry site Market Segmentation model is indeed changing, is gradually to local characteristics of the establishment of the site group relationship and drive the country to form a network integration in-depth marketing, such a model is very much like I predicted. Just, fully involved in digging rural e-commerce market is still a handful of basic, my understanding of it is that there is still a large unknown risk is not controllable, this uncontrollable factor as the pregnancy, there must be a process of transformation: such as in the rural information is not smooth, the single network platform to display is not enough, As a marketing channel for rural small and medium-sized enterprises also need to integrate a way to quickly and effectively solve the expansion to meet the needs of the market? Second, in the distribution and utilization of resources, as a website platform, online and under the integration of resources, the integration of regional and national resources should be how to double cooperation and promote implementation, And in the short term to achieve the improvement of the conversion rate? Third, the quality of personnel, whether it is the business shop self-employed, or corporate trusteeship, how to mobilize the corresponding personnel for the basic understanding of the network, network basic skills, the previous platform to promote the prospects of active participation. Its ideology must be greater than practice, otherwise, all will be empty talk, and the operation will also face a very serious test.

Therefore, to completely occupy the rural fringe market, the pain will be long, but after the pain, but will form a strong market empire.

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