The operation mode of local talent network

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There are a lot of personal webmaster in the beginning of entrepreneurship, the local talent network as a starting point to start their own entrepreneurial career. Running a local talent network is competitive? Search a region + talent network, there will be a few or even more than 10 of talent sites, if your site want to stand out, a good operation of the idea is indispensable. Empty city today and a lot of talent Web site long chat a lot, some of the very good experience and share with you.

I. Regional Options

Now you want to do the national scale of the talent network now certainly not realistic, so it is necessary to subdivide the region, the choice of relatively small cities to build stations, in fact, the individual stationmaster empty city proposal or select three or four lines of the city to do, because the more advanced point of the city competition is too big, relying on individual difficult to fight, lower-level urban demand less, not easy to expand the , it is best to build a website in your hometown, after all, you have a certain network of resources, for the development of the site in the early period of great help.

Second, the profit model

Do any site, you only have the first clear of its profit model, you can make money, for talent site Point, the mode of profit is very clear.

One is to collect membership fees for enterprises, you come to my website to publish recruitment information, certainly have to pay. This pattern can be divided into two points

Collect the membership fee by the time, but do not promise to find the talent you like, just post your corresponding recruiting information on my website, which is relatively low cost.

According to the effect of collecting membership fees, you ask the talent we help you find, can not find no charge, the general recruitment of such information will not be placed on the site page, the cost is relatively high, equivalent to a headhunter's work.

The second is to earn advertising fees, when through some operations every day has a considerable flow, will attract advertisers to put ads or join the advertising alliance to earn revenue.

Third, the resource is profitable, if your site has a lot of business and registration of job members, then there will be a lot of advertising companies to find you to help them advertise, because you have the customers they want to contact, the specific form is to help them send mail or advertising.

Four is a job fair, using the resources available to organize a job fair, even if not charged tickets can be obtained from the enterprise sponsorship, charge fees.

III. website Construction

1. Content Construction

Many talent network in the beginning of the line does not have content, then you can go to other related sites to collect information, including recruiting enterprise information or job search information, but it should have appropriate changes, otherwise it is not easy to be included.

The general talent network will have some articles, this will require you to write the webmaster, and to update every day, content can be a website success stories, can also be the interview notes.

2. Link Building

and related types of sites for the exchange of friends, the specific can be XX talent Network, XX recruitment network and so on. Because this connection is better, so Baidu will give a good keyword ranking. and can exchange advertising position, improve flow.

3.SEO

Job search site in the way to get traffic is mainly in search engines, so for the optimization of the site to do a good job, the minimum requirement is to search the city + talent Network your site to have a good ranking, if this aspect of teaching weak, can A5 marketing department to help.

IV. website Promotion

For local sites, sometimes offline promotion is more important than online, after all, a local site coverage of the area is so large, the crowd so much, so the line to promote more effective.

Offline:

1. "Parade": Find a few young beautiful girls, uniform dress, clothes printed on the "Find a job, on the XX Talent Network", and then holding banners, find a horn, in the city's main street turn a few laps, the effect is certainly very good.

2. Free Guest: Two of the most important factors of talent network, one is the recruitment of enterprises, one is job-seekers, so for the new site, one to the local enterprises to understand their recruitment positions and requirements, free of charge on your website to help them publish recruitment information, so more favorable for your promotion.

3. Posted ads: In Internet cafes, public transport, schools and other posted ads on your website, with some seductive language and pictures, plus the URL, soon your site will have a certain reputation in the region, and spend less.

4. Job Fairs: If there are job fairs in the city or surrounding areas, be sure to attend and bring enough business cards to be sent to more than just those job seekers. If the funds allow, can be a partner, in the venue to pull banners, I believe the effect is more obvious.

5. Traditional media collaboration: We don't have the power to advertise directly on CCTV like NET, but we can combine it with local radio, make an ad or play subtitles at the top, which is a good choice.

Find a local newspaper with a large circulation and write down the name of your site in the recruitment column. Of course, the combination of DM newspaper for businesses to promote, the rapid expansion of the site in the business of the influence of a great advantage.

Online:

In fact, many of the talent site to try a variety of online promotion is not necessary, for the online promotion of empty City think that a good four is enough.

1.SEO: Written above, not duplicated here.

2. Bidding: For a lot of money more personal webmaster, this is a good choice, can quickly profit, save a lot of optimization time, but in this should pay attention to the choice of keywords, must be accurate, the best combination is the city + talent network, so as to obtain accurate flow.

3. Forum/bar: collect local and surrounding areas of some of the local nature of the forum, in which to promote their own website, where competition is more intense, so the proposal to soft wen mainly.

4.QQ Group: Add the local QQ group, and add a group of nicknames with local characteristics of people friends, targeted promotion, since is the promotion, the request is very low, weekly to these friends recommend your site, even if there is no reply, long time he will be in need of your site, it is recommended to push the site name.

Through micro-letter, micro-Bo and other fans to import the site to guide registration, and do not say that the accuracy of the fans, can be registered in this way the chances of success is also very small, after all, many people are afraid of trouble, so some online marvellous method should be discarded.

Written at the end:

Many local site promotion methods are similar, such as real estate, car, etc., but may be the promotion of the two types of Web sites to a greater cost, after all, like this high price of things to promote the strength of the stronger. Most of the time is not necessarily said that you have the site must be online to promote, you can just take the site as a trading platform, online promotion, on-line completion of transactions, do reverse O2O mode.

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