The operation mode of Web2.0 mobile SNS

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With the 2002 foreign 3G operators launched the mobile multimedia applications and downloads, including services, such as 3G Mobile Internet service, driven by mobile Web2.0 features mobile SNS business development.

Mobile phone with a wide range of signal coverage, strong transmission, the use of strong characteristics such as viscous, so that it becomes a natural SNS tool. In Japan, the second-largest social networking site gree more than 90% of its browsing volume comes from mobile phones. 52% of Korean mobile phone users are registered users of my network. February 2009, Maps mobile Phone Edition updated to 3. Version 0, the new Google latitude function (Google vertical), you can let users in the mobile phone through the maps real-time view of the location and status of friends, at any time to share their own location. According to Metrics, a consultancy, 33.2% of Americans in 18~24岁 have posted photos on mobile community websites via mobile phones, and 18.7% have downloaded mobile games via mobile communities.

Mobile SNS is a typical application of mobile Web2.0, which combines the complexity of Internet service with the specialty of information system. At present, foreign operators to provide mobile SNS service mode of operation are mainly two kinds: one is to provide only the decentralized operating mode, operators rely on the collection of traffic fees to profit, the second is the operator-led portal integrated business model, through income sharing, advertising and other means of profitability.

Among them, operators provide channel operation mode, mainly by professional SNS portal responsible for mobile SNS service operation. Users through the mobile phone to visit SNS website, or through the mobile phone terminal of the built-in SNS application software to use mobile SNS services, operators only for mobile SNS to provide access. Japan's gree is a social network that is almost entirely based on mobile internet, and it has developed rapidly with the help of the KDDI 3G channel.

By the end of October 2008, Gree registered users up to 7.16 million, and Gree had 98% of page views from mobile devices. Gree explored such a business model: the community as the core, through social networking, games, content, auction and other functions adhere to users, and then charge users a value-added fee, mainly including virtual currency, virtual props items and game costs. 60% of its revenues are brought by these games. The mode of channel opening is a simple and direct way for operators to participate in the mobile SNS market, and the traffic generated by mobile SNS users is also an important part of the operators ' income. But in this mode, operators in the whole mobile SNS value system in subordinate position, for the development of mobile SNS has no guiding role.

With the increasing demand of mobile SNS, the operators realize that they need an integrated solution. Hence the operator-led integrated business model of portal integration (Figure 1 in orange and blue arrows connected to the section). Operators use their own platform, through the integration of various types of content, services, software, terminals and other social resources to provide users with a richer mobile SNS business, Europe and the United States have many 3G operators to adopt this model. At present, the related business mainly concentrates on the game component and the entertainment application. Operators opened a special mobile SNS portal, the portal can reach multiple mobile SNS sites. This builds a platform for aggregating users and service providers, such as At&t has released a consolidation service called "My Communities", by logging on to users who can manage multiple mobile SNS accounts belonging to different service providers.

For users to access multiple SNS sites through a single sign-on, eliminating the hassle of logging in or installing multiple terminals with built-in software. In this mode, operators play a leading role in SNS value system, cooperate with SNS service providers through income sharing, and have more profit points relative to the first channel role. However, how to build a platform to make the service more adaptable, to better adapt to the user needs and external application development environment changes will be the main problem for operators. This article comes from AD motion-receiving machine http://www.adshoufu.org/reprint reservation.