The operation promotion of local real estate network should have "tracking" and "cooperation" consciousness

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Think of their own operation to promote the real estate network has been more than three, recalling the resignation of the year to the Internet entrepreneurial tide of ignorance and passion, is a lot of emotion. Local real Estate network in the national large-scale real estate network, local mainstream news portals and newspapers, such as "attack" under the stubborn growth. Presumably every real estate site long talk and operation and promotion, can regaling Road, described its one or two. I think that the development of local real estate network, in addition to all of us in this effort to SEO (this technology has a general commonality, not to mention), multi-faceted multi-level flexible and diverse ways of promoting the same played a great role. I am not, summed up the "tracking" and "cooperation" two kinds of promotional ideas, look forward to sharing with you real estate network, in order to encourage each other.

1, tracking

"Tracking" the word, slightly indecent, but this article only take its "sticky" meaning. Tracker, the real estate network promotion staff also. Tracked, can be divided into two categories: Web site visitors and developers. The former is the site's direct experience, the creator of the Web site traffic, the latter is the main source of revenue.

"Tracking" visitors. In a timely manner to understand the attention of visitors to the information, especially the customer's questions. For example, my site often has visitors, such as when the opening, what is the preferential information, the west or a business district recently what the latest opening of the real estate, the east of which prices in 5000 yuan/square meters below the real estate, the recent real estate has to buy and so on. The question to these visitors, must not ignore not to ask, on the contrary to timely "tracking" them, quickly and effectively for its resolving to answer confused. Why would you do that? In fact, the truth is very simple! Everyone can think about, if we have a problem is resolved in time, we have the credibility of the site is not improved? Of course, there will even be the beauty of word of mouth. The stickiness of the visitor to the website enhances, we do not have?

"Tracking" developers. Keeping the stickiness of the developer and getting the most direct and truthful information in a timely and effective manner is critical. Information is the blood of the website. To "track" developers, timely understanding of land purchase time, project start-up time, project completion time, recognition time, opening time, preferential information and promotional activities and so on, especially to grasp its advertising budget and investment time, timely follow-up, can get the real estate network want that thing, you know, hehe. Of course, this "tracking" is not only so beneficial, to find out the information, but also for more home buyers better service Oh ...

2. Cooperation

The local real estate network generally does not have the nationwide large-scale real estate network the breadth and the coverage, also lacks the local mainstream news portal and the newspaper Cognition degree and the Trust degree. The promotion of local real estate network will be another odd path.

Actively cooperate with real estate intermediary. This is what local mainstream portals and newspapers are unwilling to do. They are generally on the high horse and will not actively co-operate with these intermediaries; we can just take advantage of that. Sincerely and actively communicate with them, free publicity for their intermediary agencies and the release of housing information, and to guide more intermediaries to enter your site. can also establish intermediary Exchange QQ Group, to communicate with each other timely information. Xiao in time, it will gradually form a "intermediary agencies-intermediary staff-intermediary customers" promotional lines.

and non-industry cooperation. Shuzu popularity, is a number of real estate network to promote a goal bar. Through and non-industry cooperation will also receive unexpected results. The first real estate network I run is a good use of this. We through with the local well-known photographic organization, in some communities to carry out "doll smiley" photo promotional promotions, photos taken in our website forum to display, and the selection of the most lovely, the most childlike innocence and so on, many parents enthusiastically participate. Photographic organizations earn photographic fees, while the activities of our owners forum every day to increase the number of users to add hundreds of subsequent traffic from needless to say.

Of course, the way of cooperation is certainly not only so, we have worked with building materials, decoration companies to celebrate and anniversary celebrations and other activities. In short, the cooperation of the total win is a real estate network to promote effective way, as long as it is mutually beneficial things, there is the possibility of talking, not afraid you can not do, afraid you do not think.

The above is a personal operation of the real estate Network a little humble opinion, the wrong place to welcome criticism. This article originates from the Zibo real Estate network http://www.fff01.com/portal.php?mod=view&aid=2273, reprint please indicate the original source and the address, infringement must investigate.