The Operation stage and promotion of training Platform website

In the training industry to do online marketing work, often received this industry mail phone, saw hundreds of training website platform, but also a small part to do a good job. Today we look at their business model and operating characteristics, you can do some debit and reference:
1, is the establishment of curriculum release platform mainly, some sites have teachers to display and publish blog functions. The early promotion means is the training organization free release curriculum, gathers certain popularity, this time usually is leaves the training organization own contact way.
2, when the course to a certain amount or the site has a certain degree of visibility and search engine rankings in front of the time, there will be some students of the consultation call in. At this time the site through technical means, shielding the organization's contact, leaving their own phone, according to the number of students and training institutions to divide.
3, the website further development, above gathers the instructor and the enrollment student further increases, but the website cash flow is not very big. Naturally will think, why not do their own training? Training market space is very large, and the site is also standing in contact with the forefront of market customers, the instructor's website above. This time the site naturally jumped out and ran to the front to carry out their own training business.

Let's take a look at these stages to see how the path and process of entry into the industry is going.
The first stage: the initial stage, is the most difficult pressure most of the stage, especially to the late at any time to give up the possibility. There is no source of income at this time, face great market promotion pressure, because no student enrollment, may also lead to the original curriculum training institutions are not very enthusiastic. And from the site of the program, the development and design staff have not published their own courses have been training, do not conform to the process of use habits, resulting in training institutions to reduce satisfaction.
The second stage: smooth operation phase, performance in a certain number of customer calls, training institutions feel the effect of sending information is also more active, do not need to spend energy to maintain the content of training institutions released; The most important thing is to have a certain cash source, see the possible business model.
The third stage: The game stage, oneself began to intervene in enterprise training; various conditions are ripe or driven by profit, themselves start to do training, resulting in direct conflict of interest between websites and training institutions, interception agency customers, Leading training institutions are not willing to post information on their websites (of course, small training institutions may not be able to take this into account); The source and development prospects of the Web site are limited, although not reduced to becoming the portal of their own enterprises, but also seriously restricting their development.

So our definition of the training platform industry website is as follows:
Entry threshold is very low,
It's not easy to grow up,
Smooth operation and management convenience,
Want to be a big bottleneck.

At the end of this article, some suggestions are given for the construction and popularization of this kind of website: website process and construction to meet the needs of organizations or individuals, to promote the promotion of offline marketing and search engines as a fundamental:
Select your own specific industry and subdivision,
Process and content presentation to meet institutional requirements,
Construction to meet search engine rules,
Content construction for the king, is very much in the organization to send courses.