The opportunity and challenge faced by the buyers in the first moment

Recently, where the purchase of slow fashion http://www.aliyun.com/zixun/aggregation/36607.html "> Apparel Electric Commodity brand" is the focus of the industry hot discussion. First-time founder Xu Xiaohui again back to the old club where the workers, let people feel Xu Xiaohui is sent to exercise "soldier", help every guest to create a new brand. As in the same year, Huawei Ren put Li out, founded the Harbor Network, and was bought by Huawei.

So where the acquisition of the initial development of the customer what benefits, and what are the uncertainties? First of all, the founder of the customer has been several occasions, said where the customer is not a home appliance business company, but a brand company, where customers want to go the road is not Amazon, not Taobao, not jingdong, but similar to Uniqlo, H&m and Belle These enterprises, E-commerce is just a brand of goods sales channels and tools.

Opportunities

And where the customer itself has been positioned in the fast 8202.html "> fashion brand, the first time is the slow Life brand, the acquisition of the first carved to make its brand complementary, the first moment to become a customer's son of the brand in favor of all customers covered more people."

Secondly, every guest after many detours, found that only building a brand is the right way to develop, and in the process of building a brand, the object of learning is not Taobao, Cat, Jingdong Mall, but the traditional clothing giants, so to enhance the supply chain capacity, pay attention to inventory turnover has become the focus of aging, and this will be "early" Development.

Because the customer has adjusted the overall structure, through the supply chain and inventory turnover control, to achieve the scale of profitability, the test of the model applied to the "initial" should be able to help the first moment to realize the rapid profitability.

At the same time, Xu Xiaohui This once help every guest to create "where the object" and other classic marketing models of marketing experts return to every guest, can let the quiet for a long time to find new marketing cheats, promote brand growth. From the above point of view, where a customer acquisition at the beginning seems to achieve 1 1 greater than 2 effect.

Challenges

But it seems that every customer and the first engraved in the brand positioning is different, this is perhaps just the industry and the people who own cognition, for ordinary consumers may not be clear about the brand of clothing, so how to design style, how to pass the pricing strategy of two brands, become an important task after the acquisition, but also determines the final acquisition results.

At the same time, the operation of two brands, whether it will increase the cost of marketing, resulting in brand awareness is too loose? It is also a test for anyone who has not done too many brand operations management. Hundred Li Group has dozens of brands, can do a good job of brand separation and operation, where the customer urgently need to learn these multiple brand operating experience.

At present, every guest has been through constant trial and error to find a way to develop, as long as the road is right, I would not worry about the road far. We will wait and see what happens when we buy the first time.