The optimization analysis of the drunk goods Mall in the SEO diagnosis of the Tea mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mall class sites are very focused on the details of the station, such as the logo adjustment, with the advent of Valentine's Day, we can see a lot of gift site logo also based on Valentine's Day for the theme to customize, 2012 the arrival of the dragon, drunken Goods Mall logo also a brand-brand, in the original logo based on the addition of "Cheung Long Fortune", It is added to the taste of the tea Mall, to bring users different visual effects. The good side, of course, there are some deficiencies in the site, before a friend gave it some details of the diagnosis, today I also found three points may need to improve the place:

First, the emergence of "head light foot heavy" phenomenon

From the ranking of keywords, drunk goods mall a lot of column page keyword ranking is very good, outside the chain of the number of publications are also quite a lot, but through long-term observation found that the home page of the mall often appear snapshot update slow phenomenon, from the snapshot update can be seen, the home page optimization is deficient, In general, the high weight of the site home snapshots are updated every year, from the homepage article update, in addition to comment on this piece has changed, the right side of the mall dynamic and drunk products community is not updated.

A website, home is the weight of the gathering place, is the highest weight of the place, only to enhance the weight of the first page, to enhance the overall weight of a website, the individual feel that the home page this should be a long-term article update, special attention to the quality of the article, in addition, the construction of the chain also needs to be synchronized, from the Baidu related to The external chain of the home page growth rate is relatively slow, the need for the homepage of the site maintenance, will play out the maximum effect of the site.

Second, the first page and column title writing

Drunken Goods Mall home page title: Drunken Goods Mall-China's most professional authentic, authentic tea, tea set online shopping mall: Tieguanyin, black tea, green tea, red robe, Puer tea, tea-drunk goods mall, the title also introduced to the tea and tea sets, writing is also very long, looks also more chaotic, Some keywords are in fact in the commodity classification, such as Tieguanyin, black tea, green tea, red robe, Puer tea, tea sets, the key words are appearing in the column, and some key Words Column page ranking is also good, such as red robe, tea sets of the two keywords ranked in the Baidu home page, And the ranking of the page is not the mall home, so the individual feels that the first page title should not put the products on the top of the column, should put some summary of the site's products: such as tea and tea shopping mall.

Another is the title of the column page set, most of the product title is still possible, but personally feel that there are a few columns are not very good, such as green tea, black tea, black tea and other pages, it contains the classification of the following tea, such as green Tea website title: Green tea-West Lake Longjing Biluochun _ Huangshan Maofeng _ Liu'an Guapian _ taiping Monkey Kui-Drunk goods Mall, in fact, these keywords have a special page, these keywords are written into this column will look no specificity, and look very confused; Column page of the correction method should be written column page related keywords, this can refer to oolong tea and tea two pages.

Third, do not participate in the ranking of the page processing

Mall site will certainly have some for the ranking does not affect the page, but to the user is used, so we can not delete these pages, only through the robots to screen these pages, such as the home page of the exclusive members, this is not a key to the keyword ranking is much significance, we should shield it.

Iv. management of the Drunken Community forum

Community Forum is an interactive platform, tea lovers to publish interactive, community optimization can not only bring some traffic, but also to retain some customers; through the article analysis of the drunken community, many of them are published by internal employees, and are to optimize the key words, Many of the articles published are of very poor quality, through the number of visits can be seen, drunk product community weight is still very unsatisfactory; in the SEO optimization needs to the community maintenance, serious post, raise weight, and then through the community to maintain some keyword rankings, so the effect will be more ideal.

Through the diagnostic analysis of the drunken goods mall, to get four points need to improve the place, some local improvement should be gradual, such as the site title of the modification, if all together, then the site may be affected, improve the method can be, one weeks or half a month to change one, to ensure that the site will not have a big impact. Article by Zeng (host ru kiln http://www.zuipin.cn/dongdaoruyao_1.html) Original, reproduced please indicate the source of the article, thank you!