The optimization approach and core of portal site

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The optimization of portal site is a kind of optimized class website which is seldom mentioned, it is as if most people use DZ forum, in the optimization time will often encounter such or such a bottleneck, leading to the ranking of the site such as or that the problem, it is important to not be like the enterprise station can use the complete conventional method to optimize, Then the portal in the process of optimization of the specific needs to do, according to personal experience, summed up the following points to optimize the content.

1. Source and acquisition of content

No matter what type of Web site, content sources are very important, before people have been mentioned "content for the emperor, outside the chain for the King", in today's 3.0 SEO era, the content is clearly "overlord", its importance is self-evident, but the source form of the content of how to obtain it.

If we do the portal is big enough, may be slightly lower than Tencent NetEase a few grades, but as long as 11545.html "> We have enough manpower and money, we will not worry about the source of the problem, we can spend a lot of money to get our content, buy content, recruit a few editors, Every day to write content, thus making our content more perfect and sound.

But if we're just a dick-head webmaster, there is not so much manpower and resources to do, this time, we need to take out is the real technology, we can adopt a more conventional way: collection, many people think that acquisition is a kind of plagiarism, Baidu will be detected, and thus be Baidu punishment, But let us not forget that Baidu is the most important one for stationmaster: for the benefit of the user, so we collect the time, do not blindly to pick up, we need to identify the first thing is whether this is useful to users, or we do is just a waste of our time. This is a faster shortcut.

Finally, publicity, marketing and operation, we can use a variety of free channels, to promote, create momentum, let a large number of users into our website, encourage users to contribute to the production of content, like today's A5 such a portal scale, this is the most conducive to optimization, but in the early stage of a portal site, It is also very difficult to achieve, so this time, need to do things the webmaster will be exceptionally hard, if you really want to make a website well.

2. The construction of the outer chain

This article is all about conventional techniques, but you'll see something unconventional, outside the chain is my headache problem, because this will waste a lot of our time, but if there is enough manpower and resources, we can still go to buy, but if not, we recommend to use a variety of mass software, this must be moderate, Analyze the difference between competitors and us, the chain to do almost, can achieve the recommended value is good, if passed, then wait to be punished.

3. Changes in the contents of the station

Still some of the older things, such as title, keyword, description,keyword in a long time before the verification, this can not do, for title and description, must write well, for the title part, It is best not to use keyword accumulation of the way, only need to be relevant to our theme, such as recently done a website title: Roller Skating network-skating Enthusiasts Exchange Forum But in description, we must put the keywords we do put in.

For the layout of the whole station, is still the relevance of the key words, content as full as possible, so that our site crawling and optimization will be very helpful.

4. The most important point

Having said so much, the last paragraph is the true essence, the optimization of the portal site is not the optimization, but in and operations, through a variety of marketing channels to operate, so that users see the value of your portal, seize the user's pain point, such as I do is the roller skating portal, I first want to know is that If the user in the online search and skating related things, he most want to get what, only mastered the user needs of things, can really grasp the core of optimization.

This article comes from the roller skating net http://www.lunhua5.com, reprint please indicate the source.