The optimization guide for the Business-to-consumer Mall Eight steps to build a successful Business-to-consumer website

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The B2cseo optimization Guide is a document I have written about the lack of authoritative information on the optimization of the web. Any individual or business that wants to be a consumer will benefit.

First preparation for a Business-to-consumer optimization. Site positioning and process determination.

In the early stage of the need to make accurate positioning of their site, then what is positioning it? Very simple, you want to your site is a status of what the site, this is very important, for example, you are ready to sell those products online, now will sell those products, would not be reduced? After some complicated considerations, you can tell what your site will be on the internet in the future.

For example, I am now ready to sell my watch. What's my position? You need to consider hundreds of factors to locate your site, for example, you are produced by the name of the well-known products, your product only those styles, your manpower is not many, then your positioning is a small sale of watches site.

If you are at the same time agent a number of well-known brands of watches, capital, abundant manpower, ambition, then your positioning is to do a large comprehensive watch mall.

I often see some cases, such as a website selling watches, and finally sold cosmetics, sold the bag. I think such a change is not appropriate because you look like a grocery store. Of course, if you are strong enough, you can certainly open a department store, but you must not make it like a grocery. This is the location of the site.

Ii. Determine the website program

Are you developing your own Web application or using open source programs? I recommend using a mature open source program. Of course, if you are strong enough, you can build a team to develop your own program, but if you need to develop your own program, it may take several years before you have a strong enough program.

In our country, Shopex and Ecshop are the recommended two sections of the value, you can choose either.

After the program is chosen, you need a fine template that fits your site's style and has a good user experience.

Third, according to the number of products and site keywords to determine the column, and distribution of keywords.

According to your site positioning to determine your home page keywords, such as you are selling watches, so very simple, if you want to become the watch industry's largest online mall, your home page keyword is relatively broad keywords, such as watches.

I often see that some people put the category page keywords also layout to the homepage, such as

<title> Fashion Luxury Mall 100% Authentic Shuttle | Wave Watch | omega | Rolex Watch | hundred Patek | Vacheron Constantin | Cartier Watch </title>

We see this site on the homepage of the layout of luxury goods, shuttle watches, wave watches, Omega watches, Rolex watches these keywords. In fact, many of the keywords here should be layout to the classification page, reference to my planned mall http://www.yijuhui.net. Each column has done the exact keyword layout.

So how to classify the page layout product keywords?

Make a table in advance to see what products you have, how many kinds of products you can have, how many products are there in each category? If a product below a variety of products enough, even if each page put 10 products, but still need to page more than 10 pages to find the product, then, please subdivide your product. But here's the key, that is, try not to go beyond the 3 level category. Too many classification ratings can make optimization difficult.

Good classification, so very simple, will be the most closely related to the classification of keywords layout page.

Next you should be the Product detail Page layout keyword, very simple, product detail page can only layout long tail keyword, here has a common sense, that is, home will call specific products, classification page will call the products under this category, how to ensure that the first page will appear on the first page of the keyword? category page will appear category page keyword? My Way is:

You need to specify a naming format for each product in advance.

This format can be as follows:

Category page Keywords + product unique points + Home main words

Here's a key word principle is that each product's name must be distinctly different from each other. Like what

Product Name 1: Hundred Patek 5146J complex function Chronograph series men's automatic Mechanical Watch (gold)

Product Name 2: Hundred Patek 5396G complex function Chronograph series men's automatic Mechanical watch (Platinum)

These two product names are very similar to the search engine is very bad, you can improve this:

Product Name 1: Hundred Patek 5146J + unique point + men's automatic Machinery + watch (gold)

Product Name 2: Hundred Patek 5396G + unique point + men's automatic Machinery + watch (Platinum)

With unique points to make the product name different, at the same time, I also think that the name is not reasonable, a bit too long. At the same time add a watch this keyword, so that the home page has a watch such a keyword appears. But it's still not ideal. There seems to be a better way.

Iv. Write a detailed description of each product

This is the most important place to optimize the mall, but also the most labor-intensive place. You need to stick to 3 principles:

1 Each product description needs to be carefully written.

2 each product needs to produce the best picture.

3 make each product page and other products may be different from each other.

Whether it's a product's text description or a product's picture, it takes a lot of effort, in practice: it seems very hard to ask a good photographer. It's harder to ask a good screenwriter. Because, want to look good picture, not only need professional photographer, still need later art of processing, any one link appeared problem, effect will greatly discount. At the same time, editors want to write a good text description not only needs superb literary talent, but also need to be very familiar with the product, and have the corresponding professional knowledge.

The best way to do this is to follow a complete set of processes to design:

4 product display, mainly to the picture display mainly, but the simple picture display is not convincing, we need to show the picture at the same time, add beautiful text.

5 Product Details show, product details mainly to capture the details of the product map, to customers to show the details of the product, so that it has a more detailed understanding of the product,

6 Text Description: This piece, Taobao and independent mall There are some differences, Taobao mainly into the corresponding keyword to optimize the search Taobao, independent site mainly into the long tail keyword.

7 Description of the purchase. Delivery, return goods?

As can be seen above, 1,2,4, steps can be shown with pictures, especially 4 must be shown with pictures, because each product may be covered below. But for 3 absolutely cannot use the picture, must use the text, because the search engine does not recognize the picture, here must use the unique original text to make the website each product page to be different.

For the top 4 steps you can do better and you can also write more alluring marketing power. Depending on the industry, you need a different design, such as a website to sell luxury goods, and it is particularly important that you make the customer trust enough that you won't sell fakes.

Five, for each category page to create a paragraph containing words.

Many times, we often find that the classification page keyword density is not enough, so I should be for each category page to create a piece of original article containing keywords.

Take Ecshop and Shopex for example, you need to make a different template for each category page, and then put the corresponding text in the profile file.

Six: Maintain the unity of the link, while shielding irrelevant links.

The mall's classification is often placed on the left or at the same time the most important category in the navigation bar. Of course, I also found that sometimes it is necessary to put the classification in the center of the first page, but this time, you need to use the navigation bar on the home page to implement the Pull-down menu, and the need to place a clear product search box. Because the classification is not conspicuous in the middle, is not conducive to users looking for products.

No matter where you place the link in the site, you need to keep the link consistent, because I found that the same page may have multiple links to reach, but many people use different links.

Because the same page may have more than one link to arrive, then need to block multiple URLs, just leave one we want, so you need to use a robots file, so write the correct robots for a mall is very important.

VII: Use Noflow to prevent link delivery.

A mall has a very good description, such as about us, privacy policy, these content need to use noflow prohibited. At the same time, such as what more, more, understand the details and so on all the links using Noflow

Use blogs and forums to optimize long tails.

An online mall only rely on the mall system, access to the flow is limited, must carry out content construction, otherwise traffic will encounter bottlenecks.

You can use the blogging process early on to build content, and launch a forum project when the amount of traffic reaches a certain point.

With the 8 steps above, and with a huge external link, your business-to-consumer will definitely succeed.