The optimization of bidding account based on the promotion of keyword status

There are many keywords in the account is invalid search, the amount of retrieval is too low, not only occupy the account resources, but also to some extent increased management costs, but can not bring the actual promotion effect. So how do you optimize it? Small head smart http://www.aliyun.com/zixun/aggregation/6844.html "> Promotion Software Small series:


 


keyword Status: The retrieval amount is too low


 


for low retrieval of the keyword existence of this low display rate problem, the user search for the keyword is low, even if the user search for the keyword of its competitive advertising probability is very low. And from its side also reflects such a problem: The user's search habits. So how do we improve on that?


 


suggest: Use the substitution method, replace the word meaning is similar and have a certain number of search keywords, so as to ensure its display probability, so play its due promotional value. And this, you need to search the user's habitual in-depth research.


 


keyword Status: Invalid search


 


keyword Status Display search invalid What does that mean? Indicates that the keyword has a certain amount of retrieval, but the account for the keyword does not have the probability of advertising, so its bid below the lowest display price.


 


Small head Intelligent promotion software bidding proposal: The key words can be displayed to enhance the price, to ensure that its display value, to achieve the expected promotion effect. But if the price of the keyword display is too high, then for the keyword analysis, interpretation of the value of the keyword, the importance of, if the lower can be deleted.


 


keyword Status: unfavorable promotion


 


If the keyword can not be submitted by the audit, the status of the keyword is not suitable for promotion, then why will there be no approval? The reasons are more, and Baidu account will be given the corresponding prompts. If the key words are harmonious, the URL is incorrect, tort, nonstandard, website relevance and so on all have the possibility of appearing.


 


Small head Intelligent Promotion software bidding proposal: According to the account system for the reasons given by the optimization and modification or use of substitution method to replace, if you can not optimize or replace the word can be deleted.


 


of course, for the auction account can also be through the account balance, budget, quality and online time, keyword number, keywords and creative state of the optimization analysis, so as to guide the account optimization direction and the direction of optimization potential. And the above is just a bidding account of the keyword status as an example, and to explain.


 


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