The optimization of the site outside the chain is focused on the breadth and diversity of links

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, and some friends to discuss the construction of external links to the problem, found that a lot of people outside the chain of construction has a misunderstanding, that the chain is to promote the site ranking method Bale, in fact, this is in the distorted website external links in a website to promote the role played above. For example, in a few years ago, SEO, website optimization, website promotion These nouns we are relatively unfamiliar, friendship links have been there, in the early days of internet construction already existed. At that time, there is no search engine, there is no web site, we are friends through the bottom of the site links to know a website. And now the external link has gradually faded out of the Web users for the purpose of serving objects, in turn to search engines for the birth, which in my opinion is to go into a quagmire.

We often say "content for the king, outside the chain for the emperor", visible site outside the chain of importance, but we are not so important to why the chain is not a clear concept. Here I have some ideas, search engine to determine the weight of a site, as we ordinary people to see a celebrity, the more people know it, its weight is higher, the search engine is a machine, it is how to judge a site is more people know it? For example, Fish Rim website to promote this site, This is going to be from the external link of the website. If the site is known more, then the site's Web site appears on the Internet more frequently, the more the number of times it is known as the month. Therefore, the site external link is to enhance the weight of the site is only heavy.

Since the search engine is this way to determine the external link to enhance the weight of the site, then you should understand that if your site outside the chain more widely, the more diverse, the effect will be higher. If you still like before, only in webmaster nets, IM286, A5 and other forums to send ads, to get the forum signature such single construction outside the chain, even if you are more diligent every day, the effect is very small. Or how there are so many people in the seowhy asked them to build a lot of outside the chain, but the site keyword ranking is still so low, this is because of the chain single, lack of extensive and diverse.

For example, the outside of the site is actually like voting. The more links to the site, that is, the more votes the site receives, then the search engine will pay more attention to the site, giving the site a higher weight. The weight of different sites vary, then the value of the vote will be different. Like a talent show in a judge to give a vote than the audience given the same, a higher weight of the site to give the quality of the reverse link is higher than a few low weight site of the reverse chain.

Does not say that as long as to do high-quality outside the chain, give up all the low quality of the chain. This ignores the site outside the chain construction of the extensive and diverse. So, if the site's chain is all from a handful of high weight sites, what do you think the search engine will think? Even if you don't have the means to operate outside the chain, search engines still think it's cheating. Therefore, SEO optimization outside the chain of time, these links should be messy, meaning that is diversified, widely. Not only the source site weight is different, including IP, PR, link location and so on, to let these outside the chain as far as possible to appear random, natural, this is the construction of the chain of the most important. We do the ultimate chain of the site is, so that everyone seems to us outside the chain is not deliberate and for it, all are natural, are users according to their preferences to save or forward.

Here's how to do a good job of the site outside the chain of wide and diverse:

1. Links from different IP. If many of the chain are from the same IP, it is conceivable that the search engine will not be polite to think that this is cheating. General normal construction outside the chain, as long as the link is not in contact with the farm, the chain must be from a decentralized IP address.

2. Different PR, the weight of the link. The normal site will certainly have from high PR high weight and low PR low weight site outside the chain. It's like when the jury votes for you and the audience votes for you. This is the normal external chain source. Involved in the diversification of this issue above, only to let more people like your site, search engines will like you more, search engine is a wall grass.

3. Different suffix domain name, different domain name age link. Try to get links from websites with different suffix domains,. com,. NET,. NET,. org, and so on. Another different domain name age, to have registered for several years old station, also have just built a new station. This refers to the breadth of the links, if your site as Google is almost all over the world to talk about the site, then your site's breadth reached the peak.

4. Different link locations. There are links that appear on the page as well as links that appear in the header and footer. Appearing in a message, or appearing in a signature, etc., is also a broad aspect.

5. Links to different kinds of websites. Blogs, forums, industry sites, social media, and so on, this is a variety.

6. Links to different link anchor text text. This is very important, you can do this site's target keywords, but also to do long tail keywords.

7. Different link forms. The author in the previous article also briefly introduced several different link forms, there are hyperlinks, plain text links, link anchor text and so on.

So I made it clear that I understand the breadth and diversity of the external links on the website, I believe that as long as I read this article friends, and then do outside the chain construction will certainly pay attention to, here I remind you do not let their outside the chain looks like deliberately and for it. What do you mean by deliberate? It is like you build a keyword outside the chain, in Baidu know or other places to leave a link, just leave a website name and a link is over, this is deliberately and for it. We have to do, the first answer to the good Baidu know the problem, and then reference to a link to an internal article on it.

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