When you browse a Web page, the message that appears through the blue display bar at the top of the browser is "page title." In Web page HTML code, the page title is located between the <head> </head> tags. In the form of:
<title>it Information Network _ Free electronic books, e-books, instructional video, source code, green software, shareware download </title>
Which "It Fang Information Network _ Free electronic books, e-books, instructional video, source code, green software, shareware download" is www.ithov.com this http://www.aliyun.com/zixun/aggregation/10411.html " > The title of the homepage of the website.
Page title is a high level of a Web page, generally speaking, the title of the homepage is the official name of the website, and the content of the Site page title is the topic of the article, the title of the column is usually the column name. Of course, this general principle is not fixed, there may be some changes in the actual work, but in any case change, the overall will still follow this rule.
For example, you will now see a lot of Web site title longer, in addition to the name of the site (company name), as well as Web site-related business, such as keywords, this is mainly in search engine retrieval results to get the ranking advantage and considered, also belong to the normal search engine optimization methods. Because the general company name (or brand name) may not contain core business keywords, so when users through the core business to retrieve, if the site title does not have such a keyword, in the search results ranking will be disadvantaged.
Page title, that is <title> label. The content of the title tag is a generalization of the theme of the Web page, equivalent to the topic of an article. Most search engines are headings that extract all or part of a page's title as summary information. Therefore, when we are going to write the title content, we should make the theme stand out and the content concise.
Title Tag optimization mainly includes: "Title length control", "Keyword distribution", "key word frequency" and "keyword combination skills."
First, the length of the title
We know that the title of the summary information in the search results is mainly from the content of the page title. However, in order to improve the user experience of the page, the search engine will be based on the actual situation from the title to intercept the corresponding content to show the user, which in different search engines will have a difference.
In Google's search results, the summary information title length is generally 72 bytes (that is, 36 Chinese characters) around, and Baidu only 56 bytes (that is, 28 Chinese characters) around, beyond the scope of the content will be omitted.
In fact, in order to show the user a more complete title, the search engine will adjust according to the actual situation of the page. For example: In the keyword "car" search results, the Chinese car Web title tag content occupies 72 bytes, and NetEase car channel is 58 bytes.
Although the search engine omits that part of the summary information, it does not mean that the search engine ignores its existence, but does not value it. So, when we're writing a page title, we should limit the length of the title content to 28 Chinese characters (56 English characters), or at least let the relative important content appear in the range.
The title content of the page, as long as can express the theme of the page. Too many keywords will only disperse the center of the title, reducing the relevance of the page, especially when multiple meanings are not related to the keyword. For example: Some people will be in the title of "mobile phone, digital products, video cameras, notebooks" and other topics unrelated, or significant difference between the keywords.
Second, keyword distribution
Keyword distribution refers to where keywords appear in the title. Many people like to put the company or the name of the site in the front of the title, especially the title of the homepage. It's a very unwise way to stand in search engine optimization, unless your company or website name is the primary keyword.
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