The optimized content that the website constructs must understand

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Webmaster in the construction site, must know some SEO knowledge, to build the station after the optimization has a multiplier effect.

This is something that you must understand when optimizing your site rankings.

1, Anchor text

Anchor text refers to the physical text as a hyperlink. such as www.lipin-bj.cn is an anchor text.

2, ATW

AllTheWeb, a search engine supported by fast.

3, Back Chain

Any link to a website, a page of another or a local site, page.

4. Bot

The abbreviation for a robot (spider), a software program that scans a network. Robots have a variety of purposes, including indexed web search engines crawling, collecting emails, and so on.

Log in www.lipin-bj.cn (logs) to see the spider's Crawl record

5, Bridge page

Describes the technology that serves the search engine spiders differently from the site visitor's different pages, the misuse of this technology, including spam messages and keyword traps. The method violates the terms of service, and most search engines can use it as a justification for punishing the site accordingly.

6, conversion

Conversion refers to the following traffic through the site's final target page (for example, purchase of an online product, by filling the contact form, registering an account order, etc.). AdSense can be judged by advertising PPC and other forms of advertising efficiency (and ROI). Effective conversion tracking requires that some script/s be used in the Web site to track access actions, in this way the log file is not enough.

7. CPC

Cost per click abbreviation, usually refers to the value of each click.

8, CTA

Content targeted ad abbreviation, refers to the specific site to set the bidding ranking ads.

9, CTR

Click Through Rate's abbreviation for an impression on PPC behavior on a per click.

10. Door Page

The only purpose of the door page is to divert the traffic to the target page. Usually for the target site design and optimization of key words, door pages are rarely written for visitors, most of the search engine to achieve high rankings, and can be driven to the main web site traffic, which violates the search engine service terms, Banned by most search engines.

11. FFA

With the abbreviation for all, this type of Web site is littered with unrelated links, the links they provide are largely useless, visitors are rarely used, and the search engine treats them with a small ranking factor.

12, Google Dance

Google has updated its own search engine based on the approximate monthly index. And if the update is in progress, Google's nine data center search results are not the same. The ranking of a website may fluctuate every minute, a figurative metaphor for dance, an unofficial indication that Google appears to be updating its index catalogue. During this time, it may be changing the arithmetic index algorithm (which takes effect in the monthly dance process).

13, IBL

In Bound link, any other page linked to the specified page, also known as the back chain.

14, INK

Inktomi's acronym, Yahoo's back-end search engine, is being phased out because Yahoo is creating a new search engine that integrates the technology and content of Inktomi research into other search factors.

15. Keywords/keywords

Keyword is targeted at some sites, search engine users search for a higher frequency of words. This is very important especially for the new station, keyword analysis and selection.

16. Keyword Trap

Keyword trap refers to the use of additional keywords to a Web page, most of the search engine to increase the "advantage" is not targeted at visitors, may be some words to visitors can not see. While it is not necessarily a violation of the search engine's terms of service, at least if the visitor can see it, it does not affect the page (usually it appears to be spam). It is also possible for search engines not to include large sections of text that do not conform to the grammatical structure (or this segment is disconnected from the main keywords). There is therefore no reason to support this practice.

17. Link Farm

A group of independent, highly correlated sites for the purpose of the unwelcome link (tie). Violated the terms of the search engine service.

18, "Mirror" website

Similar content, highly duplicated sites (or pages). This approach is commonly used for different keyword optimization forms. Violated the terms of the search engine service.

19, PHI

Pay for inclusion abbreviations, many search engines provide the program to ensure frequent crawls of a Web site (or Web page). The service does not guarantee that the site will be rated high for a particular search engine, or for a particular search condition, and that it only provides a service that site administrators can quickly change a site to incorporate into the search engine and be able to crawl it well.

20, PR

PageRank's initials, which are proprietary to Google, indicate the breadth of the link, which is presented in its toolbar with a public index of 0-10.

21, Robots.txt

A text file that rules the search engine spiders how to index the site, determine which spiders can crawl and which are prohibited.

22, SEM

Search Engine Marketing abbreviations, SEO marketing (advertising banner, Ppc,seo, etc.)

23, SEO

The abbreviation for Search Engine optimization covers the following procedures:

Make Web search engine friendly.

Create optimized keywords that are relevant to websites and Web pages.

24, SERP

Search Engine ranking Position abbreviations, usually referred to as natural rankings in search engines (excluding paid rankings).

25. Spider Traps

Usually refers to whether the continuous loop, request the page and the server request data.

26, Splash Page

Usually referred to as the introduction page in a form of non-text (such as pictures and Flash video), its purpose is to impress customers or to supplement some corporate brand.