Absrtact: The advertising circle thinks: A website traffic is not only rely on the core keywords, more important a lot of long tail keywords, because with the development of the Internet, netizens in the search habits have also changed, from the beginning of a single word gradually to many words very
The advertising circle thinks: A website traffic is not only rely on the core keywords, more important a large number of long tail keywords, because with the development of the Internet, Internet users in the search habits have also changed, from the beginning of a single word gradually to many words and even the whole sentence search development, as a webmaster, Want to rely on SEO to obtain accurate traffic, to a large number of organizations long tail keyword and appropriate interspersed to the site is the fundamental. This article from its own practice and everyone summed up five practical excavation ideas, I hope everyone benefits.
Using Search Engines
This is the most practical first method. Search engine for the convenience of users, in order to help users find more accurate, it provides a relevance search more able to remind the webmaster can more accurately find their desired results. My practice is in Baidu Search keywords, and then the relevant search is the long tail keyword, take any one long tail keyword then search, it also spawned a lot of related long tail keyword, this is the previous site the most important way.
With the long Tail tool
The advertising circle thinks the long Tail tool includes the online, the client, no matter what kind of tool, you search for a related keyword, will get a lot of long tail keywords, these long tail keyword some very suitable, and some are already through Baidu to find, and some are hot keyword, so need to remove some, the rest are summed up. Long tail tool relatively labor-saving, he used the way is also manual query, so the results and the first has a lot of duplication, but the difference is that he is searching for a lot of search engines, will not rigidly adhere to Baidu.
Digging from the background
Mining from the background is the most valuable way, it is characterized by a limited number, because a small amount of traffic on the site will not have too much long tail traffic, so it is impossible to do a lot of digging, but in this limited thinking, there are ways. That is, through the user search words in the tool to query, you can query and explore some of the words we have not noticed. For example, Advertising Circle Blog, some users can not remember to search the advertising circle blog, for some well-known brands, this is the harvest.
From competitors
Sometimes the product itself is limited, there are many long tail has been dug, so this time what is good? The answer is to learn from competitors. Find your competitors, open the inside page, their article pages are planning and design, and sometimes imitation is the most labor-saving and fast. Using this method, we do not worry about no long tail words, as long as there are competitors, you will always have the resources to write. But innovation is still needed, because your competitors can not 100% grasp the user's psychology and needs.
From product portfolio
For some large websites, if you do not know how to dig long tail words, then the advertising circle tells you a method: the product itself is a long tail keyword, because the product itself has a lot of parameters, so the combination of different parameters, you can get a lot of long tail keywords, and then the rest of the thing is the organization content, The resulting long tail words into the web site, so as to obtain traffic. However, it is necessary to note that the repetition of each page can not be too high, otherwise it will be deleted after the collection.
In fact, each industry has its own rules, seize these rules to analyze can find many opportunities, take the long tail keyword, the excavation method has too many, some efficiency is high, some efficiency is low, also some value is high, the search quantity is big, some value is low, even will have no search quantity, so this time must rely on own experience to judge , as long as the overall feel valuable on the line, do not have to adhere to a grid, because you can not guarantee that there is no user search, so long as there is potential on the line.
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In the corresponding operation process, as long as the master said some of the key, you can quickly solve the problem of difficult to find the keyword, but also can help you broaden the keyword thinking. I hope we can make reasonable use of it.