The organizational structure of those Internet companies has been greatly adjusted

Baidu, Ali, Tencent, Sina, everyone, Fank and other Internet enterprises in this year have been a large-scale organizational restructuring, and titanium media specifically in the last year, the Internet industry changes in the carding analysis, in the dash of the traditional Internet user growth dividend gradually lost today, Let's see what kind of new game this is?

Organizational structure adjustment can be said to be the projection of enterprise strategy, but also the enterprise for external market environment, a form of reaction. Faced with the changing environment of the internet industry, as well as the adjustment strategy and the corresponding organizational structure, this is particularly important for enterprises. This, it seems, is becoming a "new game" among internet companies chasing the race.

On June 7, Baidu officially announced the restructuring of the company's organizational structure, ready to integrate the original four business systems into two major business groups. That's the biggest change in the internal structure of the July 2011 Baidu decade, which is less than two years away.

But to Baidu this time, the bat three is completed separately in the internal organizational structure and personnel adjustment.

It is noteworthy that since May 2012, Tencent's organizational structure adjustment to date, a year, there have been many Internet enterprises have completed the internal organizational structure adjustment and personnel deployment. This one has bat three giants, also has Sina, everybody, Fank and so on medium-sized company.

In this respect, the titanium media will be the most recent year in the major Internet enterprises organizational structure changes have been categorized and combed. In the traditional Internet user number growth dividend gradually disappear, the existing industry space is roughly cut shape, mobile wave cloud lumpy, we can generally see these companies on the next stage of development thinking. However, the organization structure adjustment, why are these enterprises chasing?

Baidu

Adjustment details:

June 7, 2013, Baidu announced the restructuring of the Organization, the formation of "forward to the charging business group", the establishment of "search business groups", respectively, by Baidu Vice President Wang and Vice president Xianghairong responsible.

Among them, the Dragon is responsible for the search business groups including sales system, business operation system, web search department, search product marketing department.

Features: Revenue for the strategic direction, highlighting in addition to search for "forward charging business."

Alibaba

Adjustment details:

July 2012, Alibaba Group will be the previous six major subsidiaries adjusted to Taobao, a Amoy, cat, Poly cost-effective, Ali International business, Ali Small Business and Aliyun seven business groups, and formed a group of Cbbs market clusters (consumers, channels, manufacturers, E-commerce service providers).

January 10, 2013, Alibaba Group announced that the existing business structure and organization will be adjusted accordingly. The group adjusts the original business decision and execution system, establishes the Strategic decision-making Committee (which is the responsibility of the Board) and the Strategic Management Executive Committee (the CEO). The Division of labor is adjusted as follows:

First, Jiangpeng (three Fung) in charge: Sharing Business Division, Business Division, Ali Mother Division (display ads, P4P, Amoy), a Amoy and search division;

Second, Zhang Yong (xiaoyao son) in charge: Cat Division, Logistics Division (Skynet), Good unlimited business unit, Aviation Brigade Division;

Third, Zhang Yu (Language Yan) in charge: Category head Operation Division, Digital Business Division, integrated Business Division, Consumer Portal Division, interactive Business Division;

Wu Yuming (East Evil) in charge of: Wireless division of the Department;

Five, Zhang Jianfeng (bank) in charge of: Poly cost-effective Division;

Vi. Lu (to be) in charge of: Data Platform Division, information Platform Division, Cloud OS Division;

Vii. Jian in charge of: Aliyun Division;

Eight, Peng (proud days) in charge: business-to-business China Division (CBU);

Ix. Wu Minzhi in charge of: business-to-business international Division; Business international division.

February 22, 2013, Alipay internal structure adjustment for 4 business Group/department, the original Alipay divided into shared platform division, the domestic Business department, the International Business Department, three division by Kando, Peng and Shang president. At the same time, Ali Financial Group merged into, continue to be Hu Xiaoming as president. 4 per capita to the original Alipay CEO Pengley report.

March 7, 2013, Alibaba announced the preparation of small micro-financial services group, and by Pengley as CEO.

Features: To build Internet commercial City, many tentacles, the whole industry chain development, "platform, finance, data" three steps forward.

Tencent

Adjustment details:

May 18, 2012, Tencent announced the restructuring of the company's organizational structure. This is the second major adjustment of Tencent since 2005. This time, Tencent will be the original business system (Business Units,bus) upgraded into a career group system (Business GROUPS,BGS), the existing business reclassified into six business groups and an independent subsidiary.

These six business groups are:

Enterprise Development Business Group (CDG), composed of enterprise development system.

Interactive Entertainment Group (IEG), composed of a butler team and interactive entertainment line.

Mobile Internet Business Group (MIG), from the original wireless sector and search research and development line part of the department.

The Network Media Business Group (OMG) will continue to inherit from the original network medium.

Social Network Business Group (SNG), by the Ministry of the Department, the social sector, QQ member products, such as the Internet sector, including outside the electronic business.

Technical Engineering Enterprise Group (TEG), from the original Operation line, platform research and Development line of the Institute, CDC, search the development line of some departments.

In addition, the establishment of Tencent Electric Company (ECC), focusing on the operation of E-commerce business.

Features: Re-integration to avoid increased internal transaction costs due to excessive lines of business and products.

Sina

Adjustment details:

December 28, 2012, Sina CEO Cao Chao issued an internal mail, announced that Sina will conduct internal organizational structure adjustment, said 2013 the company's strategy is "move first".

Portal section:

1 The establishment of Portal Technology department, responsible for the development of portal products and technical support, by the company's vice President Ji Xu is responsible for. The original wireless division mobile phone Sina Network, as well as with the information/news-related mobile client products and technology team into the Portal Technology department. Ji Xu report to Du.

2 Original Product Division video and blog products and technical team into the portal plate, with the relevant portal operations team merged, to du report.

3 The company executive Vice President Chen continue to be responsible for the operation of the portal, to du report.

Weibo PLATE:

1 The original wireless division mobile micro-Bo products and technical team, the original micro-Bo commercial products and technical team and nuanced Bo Division, by the company's vice president Wang Gaofei as general manager. Wang Gaofei will be responsible for Weibo user products and corresponding technologies and operations, as well as the commercialization of micro-blogging products and technologies. Wang Gaofei report to Chao.

2 The original company music division, the original company product division and micro-blog related to the project team together with the Department of the Ministry of nuanced Bo.

3 The establishment of an independent micro-BO open Platform Department, from the original micro-BO open platform and micro-BO business Development team composition. By the company's strategic planning Department vice president Shanda concurrently general manager. The Weibo open platform will be responsible for the strategy and rules of the microblogging open platform, establish vertical cooperation and build a micro-blogging ecosystem. Shanda report to Chao.

Other：

1 The Company sales department by the new company vice President Zhang Yi Yang is responsible for business operations by the company's vice President Wang Yajuan, marketing department, local stations and car and tourism channels continue to be responsible for the general manager Ge Jingdong. The three men reported to Du.

2 The establishment of independent Product Innovation Department, responsible for creating new products/projects hatch, by the company's vice President Peng Shaobin is responsible for. Peng Shaobin report to Chao.

3 The Game Division general Manager Liu Yunli continues to be responsible for games, lottery tickets, reading and other cross-platform, cross-terminal personal value-added services. Liu Yunli report to Chao.

4 CFO Herman (Yu Zhengjun) continues to be responsible for financial and information Systems, vice president of Human Resources Connie (Kang Yingtao) continues to be responsible for human resources work, and research and Development Center General Manager Fu Qingming continues to be responsible for the unified network and technical support of the whole company. The three men continued to report to Chao.

Features: Bet on Weibo, tilt to move.

Everyone

Adjustment details:

January 16, 2013, the company announced that the company's organizational structure and business groups to adjust to integrate its Renren research and development team, and set up an independent wireless business division.

After the adjustment of the company will include Renren, wireless, games, glutinous rice nets, 56 nets five independent division. Renren Mobile Phone client research and development team will be merged into Renren division, and Renren PC products integrated research and development. Topaz, vice president of Renren, will serve as general manager of Renren.

The new wireless division focuses on the development and operation of new products in the field of mobile Internet, including Jingwei Card pass and other mobile products, and the wireless division is Wu Jian as general manager of the company's vice president. Topaz and Wu Xinjiang directly to the Chairman and CEO of Chen Report.

Feature: "Move First".

Every guest

Adjustment details:

April 8, 2013, where the customer prudential in the internal promulgation of the "notice on organizational structure adjustment", put forward "innovation, focus, optimization", the company's organizational structure to make corresponding adjustments to speed up the company's development speed.

The specific adjustments are as follows:

One or seven major division;

Two or eight Small Business Department: Shirt Division/Children's Wear Division/VT Division/Knitwear Division/Luggage Division/Trousers Division/knitted Trousers Division/Luggage Accessories Division;

Three or nine platform center: mobile phone Division/Overseas Development Department/Mobile Innovation department/Supply Chain Center/data Center/User Research Center/Marketing Center/Brand Communication Center/planning Center;

Four or three operations center: Call Center/Warehousing Center/distribution center;

Five or three major production centers

Features: For the purpose of promoting growth.

From the form of organizational structure, several companies have invariably adopted the Business Group/Department system. Division structure is mainly applicable to industrial diversification, variety, independent market, and the market environment changes faster large enterprises. This form can make each business group/Ministry of Responsibility clear, and can maintain relatively independent, promote competition, improve efficiency. But it may increase the internal transaction costs, and the company's management requirements higher.

Among them, bat three have in their respective areas (electricity, search and social) of the right to speak, business relatively stable, organizational structure adjustment is more of their certain development phase of the inevitable behavior. But the style of the three is different: Alibaba's architectural adjustment presents "flat" characteristics, the aim is to cooperate with the construction of the commercial ecological environment, Tencent takes the core business and product as the division dimension of the structure, in order to avoid the management confusion and promote the internal competition, Baidu embodies the characteristics of the sales-oriented, directly adjust the organization structure Forward charge "and" Back Charge "(search business).

And Sina, everyone and every guest's structural adjustment some rely on the structure of "self-help" means: Sina's bet on micro-Bo has to be, for all to see, everyone has been Chen a boat to play a complete capital game, where customers after the 2012 electric business Shuffle and elimination, year-on-year growth rate has slowed considerably. They all have a degree of crisis in the hope of structuring the organization to bet on a particular business and to convey the message of "change".

Organizational structure Adjustment is one of the results of enterprise adaptation, but it can not determine the fate of enterprises, more than "a needle spirit." Many internet companies have played an organizational structure adjustment game, is a link between the stage summary, but also a statement. It's just, the taste of it Lengnuanzizhi-titanium Media editor Blade also had an analysis of "Organizational structure adjustment" (see Titanium Media before the article "tune the organizational structure, save the incurable disease," the link to retrieve the following:

The author is more optimistic about the structural adjustment that has led to the rapid growth of the original framework, which is not able to meet the growing speed of the business.

Sitting still is not a desirable step in a business slump. But the most important thing should be to find new development direction of development space, not blindly carry on so-called reform, reorganization. We see the former giants like Yahoo, AMD, after the downturn, many times the reform, also did not pull the business out of the mire.

As for these enterprise organizational structure after the effect of adjustment, and to the time and market to verify it.