The origin of convenience store and community Service Center explore the Community service center of O2O

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The ambition is not just to change the way it pays, but to embrace the wider internet. and convenience stores as the future most optimistic about the industry will also derive new services. Offline dot power in the past is underestimated and buried, the future of the convenience store will actually be ' community Service Center ' path.

Which is the largest convenience store in China? Not 7-11, but you may not even know the name is not too familiar with the beauty of good. 17 years ago, soon after the establishment of Dongguan Sugar Liquor Group to join the franchise to expand the United States and better, so far, more than 6,000 stores, the total number of stores more than the Shanghai farming Convenience group (with good Germany, can) and 7-11 (the mainland) combined, more than the latter sum more than thousands, also known as the media " This is China's largest convenience store system.

"It's my judgment that mobile payments will soon become standard for convenience stores," he said. Zaijie, director of the good market department, said publicly. In Zaijie's view, the reason for being willing to try electronic payments is simple, "cash payments are not good enough." "Not good enough to be reflected in the cashier to face counterfeit money, residual currency risk, daily need to prepare a lot of change, and complex repeated changes also let the cashier tired."

The United States and Ikea from very early began to pay attention to the store's information transformation. 2000 years later, the sugar Liquor Group believes that the POS system can solve the United States and IKEA headquarters and the link between the needs of the store, POS system is not only the register, but the Data Analyzer. At present, 5,600 convenience stores in the United States and 80% installed UnionPay POS cashier machine. But because the convenience store's characteristic is the customer unit price Low small payment, the swipe card will directly reduce the store operation efficiency. In addition, the United States and Ikea in Shenzhen region has 800 stores can use "Shenzhen Tong", but because the city card needs to lay a dedicated reading and writing equipment, currently in other regions difficult to popularize.

Zaijie that Alipay is the most likely way to replace cash. At the end of last year, the United States and Ikea became the first on-line payment of the wallet bar code to pay the convenience store chain, the user opened Alipay Wallet client, light out the bar code, the clerk with a scan gun sweep, complete payment. And the reason to attract the good and Alipay cooperation is also very simple: no cost. And any other alternative to cash is to add hardware to the store, which is very inconvenient for a large US-Ikea.

"All we do is make small software changes on the cashier system. Basically, the change is also very simple, we received from the beginning of the completion of two weeks time. Rates, now in the promotion period, or free, the internet giant is now online under the horse racing enclosure, at the cost of business, for businesses, this cheap does not account for the white, in the future, even if the charge rate, I believe also can not be higher than UnionPay. "Zaijie said.

Although the cost is low, but the promotion of bar code payment is still difficult. After one months of operation, the number of successful transactions in a single day more than 10,000 pens, but the average down one shop less than two, this figure is still very small, the development of consumer pay habits still need a certain amount of time. Next, Zaijie said the United States will try to more powerful store promotion, such as the use of Alipay barcode payment can enjoy a specific discount category, to increase the user's use of this function of the power.

America's ambition is not just to change the way it pays, but to embrace the wider internet. Accurate marketing through large data is one of them. The public number in the Alipay app has tried to find nearby stores, play points and other functions, in the future will be based on the establishment of a sound membership system, analysis of consumption habits, do precision marketing, optimize commodity inventory and supply chain.

Not afraid of the electricity business, back offline, mining line has become a new direction of traditional retail business, and convenience stores as the future of the most optimistic of the industry will also derive new services. "Offline dot power in the past is underestimated and buried, the future of the convenience store will actually be a ' community service center ' path, we now have mobile phone recharge, coal generation and payment, ticket booking, day cat parcel collection, etc. more than 20 kinds of convenient services. ”