The original content is also not to be seen, why?

Absrtact: If a corporate website is likened to a new family, then the family has three children. Most pleasing is the art, the website picture is exquisite, the color collocation is reasonable. The most cool kid is technology that can bring different visual effects to the user

If a corporate web site is likened to a new family, the family has three children. Most pleasing is the art, the website picture is exquisite, the color collocation is reasonable. The most cool kid is the technology that can bring different visual effects to the user. The most unpopular is the content, dispensable, always marginalized and casually dressed, and then the bad is from the same type of Web site a brain copy over. Not only in the enterprise station construction, content is not to be seen, in the Enterprise station optimization process, the original content is also not to be seen. Why?

Kids don't have the talent.

Since childhood, I have been very envious of those who can point dance or piano children, they are always the first time to attract adults eyes, and then become a family focus. And I'm just a kid in the corner entertaining. In the site element, pictures and technology are those who will be special skills of children, users log on to the enterprise site, is to understand products and services, so they first go back to see the product or service picture, will be the first time through the interactive Web technology to communicate, rather than to look at corporate news or industry dynamics. So, art and technology are those who have the special skills of children, can attract the attention of children, and the original text content of the site, those who are ordinary but children. No special skills of children, naturally no one attention and no pain.

The child reacts slowly

In the Baidu algorithm, for the content to promote the slow reflection, you can through the blog or industry site, to promote a large number of soft article on the enterprise, but for the corporate site in Baidu's ranking influence is not small, but through the chain or page optimization, such as means, the site's ranking rose rapidly. One method reacts slowly, one method reacts quickly, and we naturally choose the latter. Naturally, no one likes to go on a lot of original. However, according to my experience, generally rely on the promotion of the site outside the chain, the stability of its ranking is poor, the follow-up needs the same thrust, but rely on high-quality content to obtain Baidu rankings to upgrade the site, ranking more stable, and follow-up depends on the content to create a greater space for improvement.

The child is too bothered

The cost of website optimization based on original content is much greater than the cost of optimization by other means. A seoer can be published nearly hundreds of outside the chain, but the original has a certain ideological content, a person produced less than 10 a day, but also need to expend effort, work is far more difficult than the distribution of the channel to find and copy and paste. The cost of raising a child is high and is one of the reasons why original content is not being seen.

No one understands the baby.

The autistic and obstinate children are often unpopular and the people who understand them are very good. As many people do not understand how to original. A network optimization company, most of the seoer can not be industry professionals, not to mention that the enterprise product technology more understanding, but also to the industry more understanding of professional comprehensive talent. So, Seoer's unprofessional background also leads to the difficulty of writing original articles with professional standards. In order to rely on the content to promote and optimize, they can only be copied and pseudo original, such content naturally will also be difficult to allow users to produce for the product and corporate identity.

Children are despised

The starting point of the SEO is a group of technology curtilage Black Hat gimmick, which for the SEO work with a technical type of gene, rather than cultural jobs. The author contacted some small network construction stations and optimization companies, engaged in management positions and major positions are science majors, rather than management major. and engaged in the actual work of SEO most of the education is not high, vocational school, college graduation is the mainstream, one lack of high-quality original content creation, and also will not be the work of innovative and subversive opinions and suggestions. So science-led SEO Heart is to despise the liberal arts students to create the original content.

Why we value the original content of the network optimization, the logic is very simple: in the face of two of very small products and services, we ultimately choose one of the reasons, not to see how beautiful pictures of products, see how the sales staff of the gorgeous, but look at the product developers and producers, Or people who know the product well enough to say. What they say is my serious quality original content.

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