The original is the future site survival

I always think that "a website does not have a brand, like a business is not in the market called the product", "a website has no characteristics, like a person without personality, it is difficult to let people remember" the same. In recent years, the red Net has always emphasized the original strategy, and established the "original strong net, Planning hing NET, brand fixed network" development ideas, in the integration of information, original planning, http://www.aliyun.com/zixun/aggregation/18018.html "> Brand publicity and other aspects of the useful exploration, and constantly in the site's appeal, appeal, make the red net out of the "thousand-side" mode, the content of the site often see new.

As a local news website in Hunan Province, the red Net has been positioned as the news network, the comprehensive network and the propaganda network of Hunan provincial government in the beginning of its establishment, to "publicize Hunan, influence Hunan, and spread the influence of Hunan" as its own duty. We put Hunan as a minimum task, report objectively Hunan as the basic requirement, comprehensively report Hunan as the direction of effort, and authoritative report Hunan as unremitting pursuit. Highlighting localized information, in the original content of service, proximity, hard work on readability.

At the beginning of the network, we are soberly aware that if "you have all I have, and finally there is nothing." "If the red Net is a news network, then its most valuable, the most distinctive news is Hunan local news; If the news is the core of the red NET, the original news related to Hunan is the core of the red net." More than 7 years, the red net gradually become Hunan news information, the Red Net news formed a core competitiveness of the brand, the website became in Hunan Hunan people, in Hunan's outsiders, in the field of Hunan people and all want to know Hunan, know Hunan People's online home.

Our specific approach is:

First, the original strong net, to create network media core competitiveness

The advent of the Internet, let us already feel, the concept of news has been expanded a lot, the user is news, users of something to the evaluation (thread) is news, the new trend of the network is also news, these news many traditional media in following, tracking, but the network media ignore, we ask editors not only can reprint good news, More can deepen refining the news, must pay close attention to the on-line dynamics. Any content that can arouse netizens ' attention should be the object of our attention, and the focus of any netizens ' attention is the content and the object of our attention.

We have established the "original strong net" development ideas. In the national local news site earlier established an original interview team, has from the initial 3 full-time reporter, develops to now has a more than 50 people's interview troop; we use and "Xiaoxiang morning News" to achieve strategic integration of the great opportunity to carry out the network interaction, Xiaoxiang morning paper more than 100 reporters daily stories of Hunan, We can all surf the Internet at the first time. We pay attention to the construction of correspondent team, has established a covering the province of the city and the industry more than 1000 correspondents team; "Red Pepper Review" has gathered more than 900 commentators nationwide. In June this year, we took the lead in the national Network of Media network correspondent training courses, and issued the "correspondent Interview card" for the first time, the first scene reporters to report the convenience.

We have been to staff to emphasize the "original strong net" concept, website reporter reports, correspondent manuscripts, the integration of local media information processing, with views of the nature of the topic, and the cooperation of various departments; Web site views, special commentators on the events of the commentary, guest interviews, users of the discussion, user experience sharing, netizens found and so on, That is to say, all other websites do not have or did not do, all is we want to do, the netizen needs what, we do what, provided what kind of content. With such a concept, we will find that to do a unique, localized web site, unlimited space.

I have always believed that the characteristics of a website determines the Web site's users, netizens and popular and decided the site's development prospects. So a website, the first is to determine what kind of users to attract, and then decide what content to provide to users interested, and have a destination to build such interactive platform for the exchange of users. We have always insisted on this, we found that a site has a unique content, there is a unique charm and attractiveness,