The outlet of local portal website and the operation of local DM (i.)

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For local portals, can be combined with local newspapers, if there is a certain economic strength, you can run their own DM, to do online and offline combination. Take My Pingxiang Life Network (0799.tv) as an example:

Site to classify information and business information mainly, just can be very good with DM combined. In view of the upfront cost, can be issued in the way of the magazine, to waive the cost of joining. The issue quantity is 1w, one months Issue 2 times (such time will be more sufficient). The content is based on classified information and merchant information. Just can be with the online customer source and information source very good combination. The figure is as follows:

Where to note:

1, according to local conditions to price, if the local DM, can refer to his circulation and advertising prices to price, the early can take the line and offline synchronized way, so that the price does not need to be too low.

2. The website operation must have certain foundation, including market personnel and market operation ability, DM once does not stop, therefore must have the market personnel to support.

3. The development of the distribution staff is very important, you have to be competitive, your DM will be issued in place, the early release to the shop-oriented, but also to send their own people to supervise and spot checks.

4. The initial classification information is mainly on the Internet, but also to develop a number of stable information sources, but also to increase the content of the site, to our Pingxiang as an example, we have no second-hand housing in Pingxiang newspapers, I have a few local strength with the second-hand housing company to a relatively moderate price for each one version , they regularly provide the availability of information, the actual proof that this is mutually beneficial, very effective. Legend: http://www.0799.tv/pxsh/?abc=ban&qid=57&id=307, the picture is relatively large will not upload. And so on, you can extend it to other industries, build your own talent channels and travel channels. So DM pressure will be less, just run some business ads on the line.

5. The front row of dissatisfied layout, can give the website of the old customers, told him that the site issued a DM, also can cooperate with other businesses, offset fees, basic will accept.

First of all, I hope to share some of my operational experience with you. Now Pingxiang Life network operating about 3 years, has begun to profit, and we look forward to exploring the development of local portals, after two days to tidy up the idea, to be continued.

Article inspiration from (Pingxiang Life Network, www.0799.tv)

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