The outline of urbanization development plan will be completed in the near future

For the IT giants who have coveted the potential of the 4~6 market, the opportunity is now finally here.

The planning outline of urbanization development (2012-2020), which is led by the NDRC and compiled by many ministries, will be completed in the near future and reported to the State Council for implementation. In addition to the overall planning, the end of December this year, a number of ministries will introduce a supporting policy of urbanization.

South all reporters learned that with the new urbanization construction of speed, 4~6-level market it demand is breaking out, become the industry's new growth point. It is the advance of this market trend that Intel has identified three major priorities for the year 2013: Hing Industries, new cities, new experiences. Among them, vigorously expands the 4~6 market is the Intel "new City" strategy important goal.

New IT needs in new towns

Previously, the 4~6-level market for IT applications, from the consumer level, mainly PC and digital products gradually popularized, from the commercial level, more still stay in office automation. These shallow levels of demand, some of the small regional companies can meet. Similar to the deeper applications of one or two-line cities are rare. and an important direction of the new urbanization construction is informationization and intellectualization. This will undoubtedly bring huge it needs.

Li Rongxian, general manager of the Southern China area, said in an interview with the South reporters that the use of Intel's leading solutions, in the 4~6-level urban education information, medical information, intelligent transportation, will be useful. Taking education as an example, one-to-one digital education model is becoming the new demand of urban education industry. In one-to-one digital teaching, Intel not only provides a variety of new teaching equipment, such as new tablet computer, new touch computer, electronic whiteboard for teachers, etc., through the form of the network layout of the whole teaching progress, to create a new type of student learning as the center of the teaching model. On the other hand, teaching reform is more about the change of teachers ' teaching methods. Intel intends to promote professional training for teachers, which have trained 2 million teachers over the past more than 10 years.

It is reported that in the medical field, a new type of urbanization construction of an important goal is to further improve and improve the level of primary medical care. "Intel also provides a lot of support for digital hospitals, primary care systems, and regional health-care platforms," he said. Li Rongxian said that the new urbanization of intelligent transportation, environmental monitoring and so put forward higher requirements. Intel and its partners can provide users with proven solutions.

Increase 4~6 level market and channel input

It enterprises to seize the business opportunities of new urbanization, not only to have mature products and solutions, but also need to increase market investment in the 4~6 level, as well as strengthen the channel construction in this market, to solve the market "last kilometer" problem. Taking the demand for PC products in the 4~6 market as an example, according to the ZDC survey, in the next 3 years, 80% of the 4-6-level urban home users, said they will buy new computers. At the same time, nearly 70% of households say there are more than 3 computers in their homes to fully meet their needs. For it enterprises, it is not only to sell these PC products to the 4~6-level market, but also to make consumers proficient in PC, Internet applications. In this regard, IT companies have great potential to dig.

Li Rongxian says Intel has always focused on the deep regional market, with Intel investing more in the 4~6-level market as new urbanisation accelerates. "As of the first half of 2013, Intel's DIY retail channels have covered over 800 cities, and Intel has directly covered 265 cities for OEM partner channel collaboration." In the 4-6-tier city, Intel established close to 1000 experience zones and experience stores with Dell, Samsung and Acer partners in the first quarter. ”

"The road ahead is long and Intel will devote a lot of effort to helping improve the local mobile-computer ecosystem and channel building through sales training and computer literacy training," he said. "Li Rongxian said.