The outlook of Sina Weibo and product thinking

Recently, Sina Weibo has a lot of sacrifice user experience changes. Information flow and window-type electric business advertising is a, although looking uncomfortable, but generally do not affect the operation, not to hurt the user experience bones. But it's hard to accept that the "@ reminders and comments that were originally on the first level of navigation are in the message.

Socializing and stretching.

Sina Weibo then made a corresponding update on the mobile side (Android version 3.50). Originally in the "Message" Column "@ reminders," comments "," letters "and" notice "and other four items are parallel, sliding switch. Updated "@ Reminder" and comments "in the button, the original in the" notice "in the praise of the first level with"@ reminders "and" comments "side by side;" Letters "is displayed directly. The intention is clearly to highlight the "praise" and "letters", and highlighting these two functions is Sina Weibo further social performance.

Mobile Instant Messaging

In the new version the highlighted "letters" feature is even more important than "@ reminders" and "comments", "message" This column of the design has been formally mobile real-time communication, take the micro-letter Interface "micro-letter" column for comparison, both are with the object communication "interface flow."

Extremely absurd design redundancy

The following two pictures, respectively, are "message" and "friends" two screen screenshots, are the first level of navigation interface. And then you're going to hang out. Dad found two interface objects are exactly the same, both sides can enter the friend home and enter the letters session. This is an extremely absurd design redundancy.

This failure even synchronizes to the web side. Click on the message after the letters list and easy lower right corner of the letters box is the same. Even the original letters box experience more fluid nature, the other to create a message column is undoubtedly superfluous. For this series of design redundancy, I can only think of a reason-a sense of letters brush.

100 damage to the enemy geometry?

Personally think Sina Weibo this update is based on mobile internet strategy, as early as the micro-Bo mobile version has been a shake, Address book import and find people around. Sina Weibo does not challenge QQ in the desktop IM domain, but is constantly challenging the micro-letter in mobile instant messaging. But the core issue of this update is to weaken the "@ reminder" and comment "function, these two functions is the most important of Weibo. For Twitter users who have little demand for letters, the new "message" Design has no value at all, and even one more step can lead to a worse user experience.

Sina Weibo official client take "letters" to create articles; the other side of the light type third party microblogging client (four Yuan, Fuubo) although there is no letters function, but "@ reminders" and "comments" such as the core functions of micro-blogging can be very easy to switch, so by many users of the pursuit of experience. Does the strengthening of society have to hurt the fundamental of the original information system?

The neglected circle of close friends

The circle of close friends shoulders the mission of the social exploration of Sina Weibo, and the on-line of the "praise" function is also a kind of strengthening of private social. But the close friend Circle does not occupy the intimate social market very well, but has many users to be able to resist the micro-blogging the noise to play the micro-letter circle of friends. On the other side, Sina Weibo should be able to further highlight the function of the chum Circle on the mobile client, and the compact layout of the mobile end will even be more effective than the web-side die-knock. However in the case of a new version of serious design redundancy, the function of the "chum Circle" is still pitifully indented in the grouping. Sina Weibo was an active social network, and it was roamed to aggressively intensify mobile instant messaging.

Sina Weibo's prospects and product lines, which is more embarrassing?