The outsourcing industry from the extensive stage to the scale

Nanjing City south of the Ming Wall, the Republic of China's era of an arsenal has gradually seen the appearance of the past, by one of the workshop transformed into a loft-style office building, Nanjing, the original Force animation CEO Zhao Rui looks in good mood. December 9, when the reporter saw him, he was accompanying the big clients from Microsoft, EA, Warner Brothers and other foreign game manufacturers. People who like to play games may know that there are a lot of three-dimensional animation in the game.　　Just like the American company Apple iphone, the ipad and so on are produced in China, the current many foreign games in the exquisite three-dimensional animation, also accelerates to achieve "made in China". Zhao Rui in fluent English to these picky foreign "big customers" marketing their company-"We have the largest animation production team in the country," we have a wealth of production experience.　　And as more and more game makers outsource their animation to a Chinese company such as the Force animation, an emerging "creative" industry has been quietly growing and becoming the sweet-potatoes of venture capitalists scrambling to grab food. China-style "creative" industry not long ago, the force animation won a tens of millions of Yuan venture, Zhao Rui told reporters, this allows the 500-person animation enterprises to begin planning the next large-scale expansion, "build a large 3D game animation talent Training Center, years the number of employees to expand one times,　　And to recruit some foreign design production staff to the company guidance. Zhao Rui said, looking back on his 11 years of entrepreneurial process, its experience is a microcosm of Chinese animation entrepreneurs encounter. In the early days of entrepreneurship, most of the original animation enterprises in China, it is difficult to obtain a stable source of income, often: a huge cost of an original cartoon, it is likely to send a very low price to broadcast television, and the derivative industry in the case of rampant piracy, but also operating dismal (see this newspaper May 5, 2010　　Why Chinese anime can't get out of Kung Fu Panda.　　During the toughest period of business start-up, only two people, including Zhao Rui, were left. "The company that does the game animation outsourcing is better than the company that did the original animation." "Zhao Rui said, and do original anime compared to the game outsourcing industry is currently developing relatively benign," this is not a burning money industry.　　After years of "market education", fluent English Zhao Rui a briefcase to the United States to knock open the door to a large foreign company, to sell them their strength on the outer package, relying on such a simple way to enter the European and American markets.　　With the gradual rise of game outsourcing in Europe and the United States, the Force animation, such as China's package company obtained from Microsoft, EA, such as large game manufacturers orders, which allows them to embark on a cash flow abundant development path. In the 2006, the Force animation became the core contractor of EA and became the main contractor of Microsoft in May 2010.　　Looking back on the course, Zhao Rui said it was full of difficulty. "Companies such as Microsoft have a strict certification system, in the certification of outsourcing enterprises, the need for detailed inspection of the production level of enterprises, confidentiality measures, team managementAnd so on.　　"Zhao Rui said. Reporter in the force company scene saw, in the huge loft office, hundreds of Chinese designers according to foreign game customers sent to the game design requirements to assist in the production of three-dimensional animation, game art, game testing.　　Many well-known games behind the Chinese design team's hard work, but under strict confidentiality agreement, the Chinese team can not disclose the details of these games. The force animation of the wind is just a microcosm of the booming game outsourcing industry in the Yangtze River delta. At present, only Shanghai has gathered Vitas, Zen, and so on a large number of large-scale game outsourcing companies. In addition, in China's Nanjing, Beijing, Chengdu and Other place, the game outsourcing industry development speed is also very fast.　　[Page] Shi Yuhua, business director of Shanghai Multimedia Industry Association, told reporters in recent years, the domestic game outsourcing industry has undergone a major change, one of the more obvious trend is netease, Shanda such a large domestic game companies will be their own products out, so that the market size of the industry quickly become larger.　　According to Shi Yuhua estimates, although the current understanding of the outsourcing vendor feedback, the domestic game manufacturers to give a lower profit margin, but on the scale, the number of foreign game and the domestic game of the contract amount is already accounted for half of the pattern. The enlargement and profitability of the industrial scale has made the smell-sensitive wind-wenfengerdong.　　Shi Yuhua told reporters that only this year, many game outsourcing companies in Shanghai have access to the venture, including Lenovo Investment, Sequoia Capital, such as Walden International well-known venture enterprises have entered, and to promote the further rapid development of the industry. As local governments face greater industrial escalation pressure, many places have been introduced to the industry's preferential support policies, such as Shanghai's game outsourcing enterprises have a new talent to join the subsidies, while in southern Jiangsu Major science and Technology park in the implementation of preferential admission subsidies.　　Exports of this industry can also enjoy the business sector more favorable subsidies, tax rebate policy. Li Wenxian, managing director of Walden International, who has conducted in-depth reviews of the industry, told reporters from the world, the game has been more and more inclined to the direction of quality, art outsourcing has been considered as a game outsourcing of the lower value of a link, but with the rapid development of the game industry, the situation is undergoing profound changes,　　And this brings new business opportunities. "With new devices such as the Xbox, IPad, and Android phones being developed, game devices are already running high resolution games and demanding more and more of the game art," he said.　　Li Wenxian said that in such a context, the game has become more and more high-precision art, animation cooperation, so China has become the most suitable for the development of game art country. "This industry is still a labor-intensive industry, more suitable for China." "Li Wenxian said.　　At present, some game makers begin to outsource the whole scene animation of the game to China. Of course, the requirements of the docking package manufacturers become higher. "Now we need to undertake a tourThe design of the core animation style in the play.　　"Zhao Rui points out that in the past, because of cultural differences and the limited production level in China, China's enamelled rarely get such opportunities, but things are changing."　　Shi Yuhua also expressed the same view, these years the domestic game development level develops very quickly, this year several large outsourcing companies began to undertake overall game development orders. In the Chinese team outsourcing development, the overseas contract party will usually send staff to help design, and through the foreign telephone conferencing synchronization monitoring game development. "The Chinese and foreign cultural differences in the game are decreasing."　　"Zhao Rui said.　　It's still a rough phase. However, as with more and more money entering the industry, the competition in the game outsourcing industry is becoming increasingly fierce, as is the problem faced by all outsourcing industries.　　Shi Yuhua said the industry's profits have been falling for two years, and that some small companies have been hard to survive, while big game makers are digging people out of small outsourcing firms with preferential pay, sometimes even the entire team. With the entry of a large amount of investment money, the industry is starting to scale.　　At the same time, because the industry has a high demand for the actual operation, so the talents of the National art colleges and universities have no way to directly meet the requirements of enterprises. With the Nanjing Force, Shanghai Vitas as the representative of the outsourcing enterprises began to establish their own talent training mechanism, these enterprises have set up their own talent training schools. At the same time, foreign large game companies, including EA, French Ubisoft, Japan Konami and east, began to build their own research and development centers in the country. These multinational companies in China have trained a large number of outstanding game creators, which has greatly promoted the development of the Chinese game production industry.　　For example, 30 to 40 employees were originally founded in Shanghai, and most of the backbone came from Konami Shanghai, whose founder, Sudan, also originated from the Japanese company. At present, China's game outsourcing industry is still in a relatively extensive stage.　　"This is similar to the outsourcing industry in other sectors of the IT industry in China," Li Wenxian said. "I do not think the industry has yet to hand-to-hand combat, the rapid development of the industry decided to have a few years of development opportunities."　　Zhao Rui also said. "It's a lot like it outsourcing, and it's going to go from fragmented to scaled." "Li Wenxian said.