The overall turnover of mainstream group buying site fell slightly last December

According to group buying navigation website Group 800 Newly released "2014 1-February China Group Purchase Market Statistics Report" shows that the first two months of this year, although the overall sales volume of the main group purchase site fell slightly last December, but the overall still break through 8 billion yuan.

Data show that January turnover of 4.28 billion yuan, a slight decline of 1.8%, year-on-year growth of 84.5%, February turnover of 4.09 billion yuan, the chain fell 4.4%, the year-on-year increase of 103.5%; In terms of monthly purchase, two monthly average breakthrough of 65 million buyers, January reached 66.061 million people, February to 65.487 million people, in the sale of the group unilaterally, January to No. 815000, February to No. 669000.

In the first two months of group-buying results ushered in a "good start" at the same time, group buying site in the vertical area of the right to speak more and more, especially in the hotel group purchase and movie ticket Group buying field, group buying site has begun and the original vertical site. Industry experts analysis, with Tencent, Baidu, Ali led the internet giants into the local Life service market, group buying industry has gradually entered a new development trajectory, and the overall pattern of the industry will produce new changes this year.

Annual turnover is expected to stabilize over 70 billion yuan

Compared with previous years in 1 ~ February, the Spring festival holiday caused by the loss of group buying site traffic caused a significant decline in turnover, this year the decline is very low. Industry expert analysis, mainly reflected in two aspects, one is in group buying has become the user's normal consumption mode of the big environment, mobile phone purchase has been rapid development, the current ranking of the top 5 of the purchase station mobile phone-side orders accounted for more than 40%, users can be anywhere to buy; another aspect is the influx of internet giants, Make group buy stand in brand and resources are added to hold, buy station also has more space to do activities, expand users, the most obvious embodiment is the first two months of monthly purchase times have exceeded 65 million.

It is worth noting that the first two months of group buy good performance seems to indicate that the group buying industry will usher in a new outbreak this year. According to the Regiment 800 continuous data statistics, last year group buying industry overall turnover of 21.75 billion yuan, and according to nearly 3 years to buy the overall data analysis, group buying industry semi-annual composite growth rate of 44.9%, on the basis of speculation, 2014 annual turnover will reach 77.15 billion yuan, taking into account the last year after the six months group purchase site significantly exerting force factor, so this year's turnover will stabilize over 70 billion yuan.

Movie tickets, hotel area group buying separatist

I believe a lot of people have seen similar scenes, there are a lot of people in line to change the ticket, while using mobile phone in the group purchase site orders, many times, live hotels will also go to buy a site to see if there are group buying ... Group buying industry in the rapid development at the same time, the coverage of more and more large, more frequent purchase of film tickets and the relatively high price of the hotel has become the first group purchase site to exert the focus, group buying site has begun and the original vertical site to compete. According to the Regiment 800 statistics, the first two months of this year's total turnover of movie tickets reached 1.2 billion yuan, accounting for nearly 1/4 of the total box office, while the hotel group buy the first two months turnover of 760 million yuan, about the overall hotel room business 7%.

In fact, from last year, watercress, time Network and other old movie sites will be the main competitor, the United States Group, glutinous rice, litters have their own offline team and the hotel to cooperate, began and Ctrip, Art Dragon and other websites openly. Industry experts analysis, group buying in the film tickets and hotel areas accounted for a growing share of the future group purchase site and the traditional vertical overlap will continue to increase the relationship between each other subtle changes, and buy the preferential price is with other vertical line under the competition in the service industry the biggest advantage. It is understood that Ctrip, Art Dragon has begun to increase in the field of hotel group purchase investment, the vertical OTA website and group buying site this year will enter the competition between the white-hot stage, buy a chance to territory sealed hou.

Industry into a new development pattern

According to the Regiment 800 statistics, the first two months of this year, the monthly turnover of more than tens of millions of independent group purchase site only 7, the monthly turnover of billions of group buy station only 5, group buying industry in fact entered the "Spring and autumn five Pa" stage. The United States and comments, the monthly turnover of more than 1 billion yuan, with Baidu wholly-owned glutinous rice, glutinous rice Net monthly turnover of more than 400 million yuan, handle and litters monthly turnover in the 3~4 billion. At the same time, group buying industry "saddle fault" obvious, that is, in the monthly turnover of 400 million yuan ~9 billion interval, or blank zone. With the integration of Baidu and glutinous rice, Tencent injection of comments, group buying industry has entered a new stage of development.

In this respect, the Regiment 800 data analyst Kangkang analysis, group purchase mobile end accounted for rising, behind the giant support, group buying industry the whole pattern still exist variables. First of all, this year's local life market will be fully developed, for bat, group buying as the best entry point for local life, the future business value and strategic position further reflected, group buying will also get explosive growth; second, the top 5 of group buying sites have accounted for more than 90% of the market share, The bar in the group buying industry is getting higher, the future will be hard to come by; Finally, based on the importance of the strategic position of local life, BAT's acquisition of the top-ranked group buying station is not over, there is still the possibility of continued acquisition, and because of the resources behind the purchase station, the top 5 of the purchase station seating may also change.