The Pacific direct purchase of the alleged disguised schemes: BMC crazy suction gold billions of

Wonderful Life Company's chairman Tangqingnan has been taken away by the police, the front desk a person playing games. This reporter Li Yinying Pacific Direct Purchase official network to a victim issued a "merchant integrity consumer margin" receipts and membership cards.　　Jianpeng to map our reporter Cream Ying caoxiaojiang Zhang June 1, Jiangxi Wonderful Life Investment Development Co., Ltd. (hereinafter referred to as "Wonderful Life Company"), the original chairman of the Tangqingnan, because of suspicion of organizing and leading pyramid selling activities crime was arrested.　　Quite dramatically, Tangqingnan initially entered People's field of vision, not because of the suspected MLM case, but because he has achieved "great achievements" in the society in the past two years--investment in Jiangxi Top ten people, integrity of China innovation pioneer, harmonious China 2010 influential figures, the top ten outstanding honest entrepreneurs and many other honors.　　Tangqingnan shouted "The world's first creation of a rich new model", but because of the suspicion of pulling head, layer of wholesale "future profits", was questioned disguised as a pyramid scheme and illegal fund-raising. Local government to provide free of charge for its full floor of the hardcover office information display: Wonderful Life company in Nanchang City, Jiangxi Province in July 13, 2007 registered, the company's E-commerce platform, "the Pacific Direct purchase official network" on December 18, 2008, the official online operation.　　September 20, 2010, as a Nanchang government investment in E-commerce leading enterprises, the Pacific Direct purchase official network in Jiangxi Withub Red Valley Creative Industry Park. Website has been online since, has been a science and technology creative website Good image appears in the public. On the one hand, the Pacific direct purchase official network claimed to subvert the traditional business structure, to create a new BMC model, to provide consumers with a "save money + Money", "Employment + entrepreneurship" platform; On the other hand, put forward the management strategy of "integrating resources, win the world", and "comprehensively integrate" social resources,　　Create a set of virtual operations, E-commerce, supply chain, call center, financial and other traditional model advantages in one of the Super "Light" company. By the end of December 2011, Jingdong Mall (micro-BO), where customer-prudential products (micro-bo), red Children, Dangdang, China Snack network, also buy wine, Ctrip Travel Network, Patriots (micro-BO) and other 94 domestic well-known network operators settled in the Pacific Direct purchase of the official network of "good faith rebate Business Alliance."　　There are more than 20 million of items sold and purchased on this platform.　　2010, the Pacific Direct purchase of the official net average daily turnover as much as millions of yuan, the annual total turnover of nearly 300 million yuan, of which mobile, telecommunications, unicom recharge a business year total turnover of 190 million yuan.　　2011, the website only unicom, mobile, telecom business breakthrough 100 million monthly, the second half of the website commodity trading month breakthrough 13 million yuan. With such "advanced" business philosophy and strong turnover, the Pacific direct purchase of the official network has been favored by the local government. The local government not only for the Pacific direct purchase of the official network to provide the entire floor of the refined decoration office, but also provides a lot of excellentBenefits policy.　　However, it is such a "global vision" of the super company now has a huge variable-the company's chairman arrested, the internal personnel changes, 13 major departments were forced to adjust to 6 departments, the sharp decline in business and so on.　　July 10, China Youth Daily reporter came to Jiangxi Withub Red Valley Creative Industry Park, found Wonderful Life company's door was guarded by the police, visiting personnel have to go through the police permission to enter. The police on duty that day told China Youth Daily Reporter: They are stationed in the April 15, there will be 7 policemen on duty every day. In accordance with the orders of superiors responsible for receiving all over the channel. April or May to a relatively many, June, the channel line of long queue to understand the situation, and later the channel business came less.　　When the reporter proposed to interview the company insiders, was on duty the police refused. China Youth Daily Reporter managed to enter the Wonderful Life company, the company is very quiet, many offices have been locked. Reporters through the office of the general manager, from the door to look inside, the desk has been covered with a thick layer of ash.　　At the corner of the promenade is an office with an "integrated office" brand, with the press pushing the door open, the light is dim, dozens of computer monitors are on, and about forty or fifty people in the room seem to have nothing to do. Company A bear surnamed Miss told China Youth Daily Reporter: Wonderful Life company subordinate shopping website is legal, can normal operation.　　However, according to a person familiar with the matter, the Pacific direct purchase of the official network did not stop operation, because the site involved too many people, the site was set up 3 years with 10 million members, nearly 100,000 channel business, because the number involved is too much, must be handled carefully, the site can not be a close. BMC allocates virtual future profits, crazy suck gold billions of in the survey, the Chinese youth Daily reporter obtained such a group of data: As of September 30, 2011, the Pacific Direct purchase of the official network "integrity consumption margin" should be collected in the total amount of 4.5 billion yuan, of which the total loan of 1.7 billion yuan, paid-in 2.7 billion yuan, has returned 2 billion yuan, The remaining 700 million yuan. More than 78472 qualified credit channel merchants, more than 9.12 million real name registered members. Wonderful Life Company's convenience concept store 6,126.　　And the data are changing every day and are on the rise. 3 years to 100,000 channels, billions of yuan, claiming to have 1000多万名 members throughout the country.　　How did this "performance", once thought to be a miracle, be obtained?　　Early in its inception, the site launched a so-called new marketing model BMC, and sparked a huge controversy in the industry. The BMC B (business abbreviation) refers to the enterprise, C (customers abbreviation) refers to the consumer, M (medium abbreviation) refers to the platform between the enterprise and the consumer.　　And the key point in this pattern is M. After the establishment of the website, the company used the Internet in the development of the integrity of the channel business (formerly known as agents in December 2008), and the introduction of member consumption points rebate system. Fill out your personal information online for free to register as a normalMember。 Consumption points refers to the company's Pacific direct purchase of the official network after the actual consumption of the profits generated by PV units. "PV" is the net original virtual currency: the site of each item in addition to the price of goods, but also labeled PV value.　　The PV value is the profit generated by the sale of the product, the 1PV equivalent to 7 yuan. At the bottom of the ordinary members can only enjoy the return of shopping bonuses, to reach the level of more than silver card members, to obtain more than 5% of the promotional rebate, when the consumer points to reach 1000PV or directly to 7000 yuan deposit, ordinary members can be promoted to "integrity Channel Business", then can develop other channels of business,　　You can also obtain more than 20% of the promotional rebate and other corresponding additional rewards.　　In the Wonderful Life company, according to the consumption points to divide the channel into 12 grades, the more PV, the higher the level, the more bonuses. According to the company's "Consumption points rebate scale table", that is, how many PV accumulated will be able to obtain a rebate ratio, rebate ratio multiplied by the hands of the PV value is you can get the bonus. For example, 5000PV, the bonus ratio is 26%, that is, 9100 yuan return.　　From 100PV to 10 million PV, the bonus ratio climbed from 10% to 71%, and bonuses soared from 70 to 49.7 million yuan. According to the Chinese Youth Daily Reporter survey, members of the website per consumption of 100 yuan average can get 0.3 PV value, to accumulate to 1000PV need to spend about 150,000 to more than 200,000 yuan.　　According to this calculation method, it is difficult to get a large proportion of bonuses through personal consumption. In fact, most of the channels through the following 3 ways to obtain PV: one is to pay security, the higher the level of security, 7000 yuan margin, you can get 1000PV, can become "qualified integrity Channel business", 70 million yuan margin, you can get 10 million PV, become the highest level of " Global integrity Channel Business "; The second, is the direct development of the staff to pay security deposit generated by the PV, the third is through the development of the line of personnel (that is, indirect offline) to pay the margin generated by the PV.　　Integral can be unlimited cumulative, through the cumulative integral upgrade level, and then obtain a higher rate of return, such as from 1000PV to 5000PV directly from the qualified integrity channel to upgrade to the five-level integrity channel business. There is also a way to quickly obtain a large number of PV, is to the level of the channel to buy PV.　　Senior channel from the company to apply to the low discount PV, layer of fare increase resell wholesale to lower channels, earn the middle of the difference. Qualified good faith Channel Liu Ming (alias) to the press when talking about wholesale PV is very excited: "At that time, my friends were mad like the wholesale PV to others, because the sale of PV can not only gain profits, but also to get the corresponding PV." "This is equivalent to wholesale one point PV can get two income," the most important is that PV will never be out of stock, and will never have the upper limit. "PV is notTo profit, such a layer of wholesale PV is ahead of the future profits to share. "The five-level channel business in Shaanxi Yellowstone (a pseudonym) explained to reporters," in fact, this model of future profit management attracts a lot of money to enter.　　"So is this model really, as the Pacific Direct-purchase network claims, an innovative business model?" People familiar with the matter said that the company in 2010 has two increase in capital, increase the amount of 28 million yuan and 129 million yuan, actually from the deposit, the shareholders did not actually pay the registered capital.　　Therefore, the company's source of funds is mainly at all levels of channel business margin, the company's focus is to develop channels at all levels.　　The company's PV is a virtual future profit, unpredictable, and in the actual consumption is far from achieving such a large rebate, the so-called future distribution of profits, in essence, is to allocate the bond after the accession.　　Here, the sale of PV to earn huge profits into a "air-to-air" transactions, and this transaction has become the Pacific Direct purchase of the official network channel business to pursue the main profit model.　　Tangqingnan and others shouted, "The new model of creating wealth created by the global Initiative" in fact, is to be able to bring the "high return" as bait, to attract members to 7000 yuan to 70 million yuan unequal amount of money to pay security, so as to become a wonderful life of the company at all levels of the channel business, channel business at all levels to sell PV, and profit from it.　　There have been 5 domestic authoritative legal experts jointly argued that this is not a pyramid marketing exciting life company is suspected of MLM?　　2010, Nanchang City Public Security Bureau had a wonderful Life of the company's business activities for a long time to investigate, the same year November 11, made a "do not constitute a crime" decision to revoke the case.　　Nanchang Municipal Public Security Bureau relevant responsible person has said to the media: according to the Ministry of Commerce and Industry submitted materials, the public security door to the Pacific direct purchase of the official network in charge of MLM, according to the material at the time, after investigation, found that the site has not been involved in crime, so the case. July 2011, the Zhumadian Industry and Commerce Bureau of Henan Province received a report from the masses, reflecting the wonderful life of the company to use the Pacific Direct purchase of the official network in the city to carry out illegal MLM activities, the Bureau of Investigation and Punishment of the frozen company funds 40 million The same year in August, the company made a confiscation of the illegal income of 33.708 million yuan, and a fine of 2 million yuan administrative penalty decision.　　In addition, 3 of the key personnel involved in the transfer to the local public security organs and investigate criminal responsibility. Wonderful Life company Zhumadian administrative penalties for the administration of the Trade and Industry Bureau. And just during the prosecution, September 29, 2011, The Wonderful Life company commissioned a well-known Beijing law firm invited the Chinese Law Society, the President of the Criminal Law Research Institute, Beijing Normal University, director of the Academy of Criminal Legal Sciences, doctoral tutor Professor Zhao Bingzhi, Chinese Law Society, vice president of the Criminal Law Association, Professor Xingliang, Ph. d., doctoral tutor at Peking University, Tsinghua University doctoral tutor Zhang Mingxian, Ph. D. Liu Renwen, PhD supervisor, Renmin University of China, Professor Lixin5 Domestic authoritative law experts, the company BMC model involved in legal relations and legal nature of the argument. Finally, the experts jointly issued the "Pacific Direct purchase official network BMC business model of the legal relationship and legal nature of the expert argument," said: "BMC model and MLM activities There is a clear difference, in the relevant departments do not have a definition of the nature of the BMC business model,　　The administrative law enforcement organ and the judicial organ should not treat the business model according to the MLM activities. According to media reports, March 22, 2012, Henan Province, the Zhumadian Intermediate People's Court of the Wonderful Life of the company's appeal to make a second judgment: the maintenance of the first instance judgment, Wonderful Life company and its Pacific direct purchase of the official network of internet marketing.　　At the same time, Jilin Province Changchun Intermediate People's Court also decided the best life Company and the Pacific Direct purchase official network for MLM. In April this year, the Ministry of Public Security through the investigation Bureau, Jiangxi Province Hall through the Investigative Corps to investigate, the Nanchang Municipal Public Security bureau set up a "3 21 Task Force", The Wonderful Life of the company suspected of organizing, leading the crime of marketing activities of the channel to fight the law.　　In principle to the wonderful life of the company more than a large area (including the region) to carry out blows.　　Today, the wonderful Life of the company has been the original BMC Mall Operations Center Heung take over reins. A legal scholar, who asked not to be named, told the Chinese youth newspaper: "In the Wonderful Life company, as long as you recommend people or develop other members can get vouchers, that is, get rebate." This is in line with the first feature of the MLM Act, as expressed in the 7th article of the Prohibition of MLM regulation promulgated by China in 2005, that is, the number of personnel to be developed is the basis for giving compensation. "In addition, in the Pacific Direct purchase of the official network design model, although consumers can obtain through natural consumption channel business qualification, but because of the speed of obtaining PV value is very slow, in order to become more quickly as a channel business or global integrity merchants, it is necessary to pay 7000 yuan to 70 million yuan for the integrity of consumer bonds, Payment is not a product or service purchased, but a qualification. This is, in fact, the second characteristic of the prohibition of MLM Regulation 7th.　　"The scholar to the Chinese youth Daily reporter Analysis said," The case or become the new China since the establishment of the largest MLM case, and this statement has been Nanchang public security departments concerned personnel recognition. (Intern Xiangqing also contributed to this article)