The page swims the advertisement to launch the Super end to swim 3 times times

Eric recently released the "2013 first quarter of the online game core data," the data released from the third party, the first quarter of 2013, the amount of market advertising was significantly lower than in previous years, only 70 million yuan, and the increase in web game advertising has reached 111.9%, Total delivery amount of up to 250 million, through the two sides of advertising and http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model Analysis, a clear situation has emerged: end of the market promotion has been plunged into a slump, and the industry marketing threshold, but also by the fierce competition of the page to pull the company sharply higher.

Comparison of the amount of advertising 2012q1-2013q1 in Chinese online games

To start a different business cooperation

Prior to that, the end of the company's different industry cooperation can be said to be endless, the most famous is "World of Warcraft" and Pepsi-Cola's tank implant cooperation, but with the end of the market growth of the downturn, large-scale heterogeneous cooperation is increasingly rare. However, the page tour manufacturers to "not bad money" posture high-profile development of different industry cooperation, one of the largest is undoubtedly Chun Meng "Chinese Paladin" page Tour Hand "China good voice," the cooperation, the total amount is rumored to be as high as 50 million yuan, this is absolutely the current game industry the highest price of the different industry cooperation.

"New Paladin" must join hands with China's good voice

Open Platform Endorsement mode

Some time ago, as the page tour industry leading Enterprise 37wan, invited the popular film and television drama Star Shanshan as a platform spokesperson, the first to open the page tour industry platform endorsement model, it is learned that the two sides of the remuneration of the cooperation of 7 digits, this type of endorsement cooperation, or will be in the form of industry benchmarking quickly in other large page tour platform spread, And the Entertainment Star and the page tour industry cooperation also will be more and more, this and the end travel market marketing means the present situation of the scarcity has formed the intense contrast and the contrast.

37wan first open page Tour platform endorsement mode

Contention for video site launch

In recent years, with the public genuine awareness and the increasingly perfect industry ecological chain, film and television drama copyright prices continue to climb, video sites for the competition for Film and television network copyright, often to pay up to millions of copyright, and this sum of money, ultimately only through a wide range of increased advertising to earn back, so, The ads for Youku potatoes turned out to be 30 seconds-60 seconds, and game ads were overwhelming. But as long as a little careful we will find, whether it is Youku, potatoes, thunder, PPS, video patch ads are often the owner of the page tour vendors, end of the ads can only be used to describe the rare.

Game vendors scramble for video station ads

Marketing cost pull high-end tour forced to compete for market segments

With the increasing strength of the page tour manufacturers, advertising channel competition will become more intense, at present, the user registration cost of the page, because the channel has been up to 7-8 or even 10, end of the tour because the threshold of higher registration, the cost is higher than the past several times, in this kind of situation, New users difficult to expand has become the biggest big-head tour manufacturers the most headaches. To this end, the end of the tour forced only in the market segment matched competition, the perfect "Dota2", Tencent's "Jian Ling (reservation)", is to be in the same type of users to compete for their own share, which undoubtedly further deepened the competition between the end-travel manufacturers.

The game market in the 2013, the jungle will be more intense, the decline of the end of the tour, the prosperity of the page tour, the rise of the hand tour will bring a new round of industry changes, who will be in this change to lead the industry trend? Let's wait and see.