The palm of the world wide, do real new industry

The game kingdom has never lacked the myth of the overnight wealth, which not only inspires the entrepreneurial team to continue to pour into the market, but also to the capital market to bring more space for imagination. Denver Hand Tour, has become the last two years the capital market plays: The Organization frequently overweight, the concept of hand tour related to the market rose, while other cultural media, communications plate listed companies are competing to acquire hand tour projects, private capital also in a large influx.

The world is wide in the palm

In the first half of this year, the domestic mergers and acquisitions of mobile games has been over 20, the amount of mergers and acquisitions exceed tens of billions.

With the popularity of smartphones in China, 4G network coverage increased, "play in the palm of the hand" has become a modern entertainment and leisure habits. According to statistics, the current mobile gaming users have far more than computer users. "It's almost impossible to have a new phone without one or two game programs." "In the game research and development of Beijing with Fun Technology Co., Ltd. is full of confidence," the potential market for hand tour than any other platform is bigger. ”

Last year, the most fire of a hand tour "My name is Mt", registered users more than 23 million, the game's developers before the embarrassment to rely on layoffs, the value has exceeded 1 billion yuan; 2012 "Galactic Empire" crowned the North American Apple iOS hand Tour list champion, lay "crazy birds", Although only one day, but also let its fame, day into the fight gold ...

The wealth-creating effect of the hand-travel industry has aroused the concern of the capital market. Of the list of the 40 most popular hand-travel apps published in the weekly financial report, there are 14 private equity investments behind them. Insiders admitted that the first half of 2013 ago, is the project everywhere looking for investment; After the second half of 2013, many of the early negotiations to follow the hand of the project has been a horizontal knife to take love. According to incomplete statistics, only in the first half of this year, domestic mergers and acquisitions of mobile games has been more than 20, mergers and acquisitions amount to tens of billions of dollars. The change in capital is a good indication that the hand-travel industry has entered its heyday. The industry expects that by 2015, China's hand tour market volume is expected to reach 3.7 billion U.S. dollars, and surpass the United States to become the world's largest hand market.

Some people joked that the various capital armies are not in the acquisition of Hand tour, is in the acquisition of the hand to swim on the road. In fact, the foundation of the entire industry needs to be compacted. The economic daily newspaper reporter found in the survey that many capital do not understand and do not care about the specific details of the hand tour, and practitioners in the throwing of a staggering number of water, but always reluctant to talk about profit margins.

Third-party Research institute analysis that the industry outside the enterprise mergers and acquisitions of the risk can not be ignored, because such enterprises lack of internet gene and technical team, acquisition after the difficulty of integration. On the other hand, the characteristics of the hand tour enterprise is "a recruit to eat all over the world", with a single product can support the entire company's revenue, follow-up products can be successful there is a great uncertainty. Because of this, many industries outside the merger and acquisition of companies are seen as "a game of a dream", the risk is quite large.

Make a real new industry

Boutique games and boutique teams will be stronger, more suitable for small and medium-sized team practice is a new way, innovative game type.

"It's hard to imagine which game the market will pop next year," he said. "Nine-Hop Technology Co., Ltd. Chairman Xu Yong to the point," The Hand tour market competition is fierce, the chances of success, the risk is very large. ”

Shanda Game CEO Zhang previously told the media, the domestic daily about 6 hand tour company was born, the grand game last year, every 10 of the separations, 8 of the reasons for leaving are to start to do a hand tour. "The market is too impetuous, homogeneous product too much is the soft rib of the whole industry." "Analysis of the industry, most of the hand tour at the beginning of this year, after 6 months of research and development, the second half will usher in a focus on the online boom, the end may be 80% of the Hand Tour team will be eliminated."

The life cycle of the game is very short. According to statistics, in the App Store visitors, 80% of the people in the list after browsing the top 50, then no longer go further. There is also a part of the application has not been able to squeeze into the list, and finally become a "zombie application." In the domestic thousands of hand travel groups, really can break the list into the player's field of vision is not much, open money bag to get players favor game is very few.

"In the face of brutal competition, capital becomes the first hurdle," he said. Without the support of abundant funds, it is difficult for enterprises to be bigger and stronger. "Because of the good cash flow and capital reserves, companies can lay their hands on bigger resource reserves, deeper independent research and development, more specialized distribution capabilities and globalisation," said Xiaojian, CEO of China Tour. ”

"Innovation is the core competitiveness of cultural and creative enterprises, compared to capital, we need innovative talents." "Nine-science and technology start-up early on the investment of Shenzhen Innovation Investment Group, let Xu Yong deep feelings," the company team to seize the country attaches great importance to the sports industry, the opportunity to develop a series of sports games, which together with the Table Tennis Association to create the "Glory ping pong" to more people to spread the table tennis movement, the social significance is greater. The official application of the National security football program is also a useful attempt to build a community of fans. ”

In the new round of competition, the threshold of hand-tour entrepreneurship will be further improved, but also to make entrepreneurship more convenient, many platform-oriented companies have set up industrial capital and industry incubators, the government, capital rival travel business awareness and support to further upgrade. "The next round of mobile games will be for prepared businesses, including capital, talent, resources and strategic layout," he said. Boutique games and boutique teams will be stronger, more suitable for small and medium-sized team practice is a new way, innovative game type. "Xu Yong thinks.

Bite not to relax

In-game social, interactive voice, developer services, game hardware, innovative hand-launched platform, game IP will become a new investment hotspot.

Hand travel industry has a unique industry chain, from upstream to downstream, including developers, distributors, channel operators and end players. and a mature operation process is the game distributor to find high-quality games, publishers pay royalties or minimum income security, with the Game Developers sign Agent agreement, then the Distributor to use their rich experience in gaming operations and improve channel resources, the game through the platform to present the user.

Industry insiders believe that the terminal hardware, chip brush machine, content production, channel distribution, platform users are key industrial chain nodes, so, only rely on a single line of business, game companies can survive, but it is difficult to grow. In the future, capital will favor entrepreneurs with successful experiences and large corporate backgrounds. At the same time, investors will move from simple pitcher developers to richer industrial patterns, media, channels, distribution, gaming, interactive voice, developer services, game hardware, innovative hand-launched platform, game IP will become a new investment hotspot.

"Whole industry chain integrated platform" concept has been more and more capital of the favor, many enterprises have realized that only bite the chain can not relax in the new round of competition. "China's hand tour has been trying to change from the game distribution to research and development, to build their core competitiveness." "The owner of the technology company said that the company has been adhering to the" one vertical and one horizontal "investment strategy: in the vertical game field, give play to the advantages of industry leading, continuing to pay attention to high-quality developers and distribution platform, investment from the early stage of entrepreneurship across the mature acquisition period; Literature and other cultural and entertainment industry, the quality of enterprises continue to cooperate and investment, to explore the value of the whole industry, and eventually formed a number of areas of coordinated development.

The Travel network CEO Lynch also said, must use the overall vision, the dynamic view game industry. He revealed that in the game research and development and TV dramas, film Intellectual property, the tour will set up a scale of 2 billion Yuan fund. "With the film, animation and other enterprises gradually into the game industry, the future game, film, animation industry chain will be opened, new business will continue to emerge." "said Lynch.