The "Paradise" of Internet Entrepreneurship

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"Source: Communications News" "Author: Lin Yongqing"
Newspaper reporter Lin Yongqing Lu Junchong

The most popular web site for college students in the United States is Facebook. Facebook, which was a platform for Harvard students two years ago, has been popular with more than 2000 schools in the United States, with as many as 13 million users, the second-largest commercial website in the United States for less than two years.

The social networking site, created by Mark Zuckerberg, a Harvard dropout, known as "Gates II", quickly caught the attention of industry insiders. Yahoo has offered up to 1.6 billion dollars in a bid, hoping to buy it. At home, there are also a few successful internet entrepreneurs like Zuckerberg.

"You" is the master of the Internet.

A new edition of Time magazine printed a computer on the cover of its annual character special, and the computer monitor screen impressively reads "You". The interpretation of the Times is that modern society is entering the "new digital age of a democratic society", the focus of society is shifting from institutions to individuals, so this year's election is for everyone who is using the Internet or creating Internet content.

Everyone on the internet is changing the nature of the information age and then changing the world, changing almost every civilized country that the internet can reach. "Time" editor Lev Grossman in analyzing the reasons why ordinary netizens were elected to the 2006, said, because it is they "grasp the pulse of the globalization of the media, promote the media into the era of the public individual, free work, and in the professional media practitioners of their own old line to defeat us."

The internet has changed the world, changed the way people understand the world, and influenced and changed traditional economic ways. According to Iris Market consultation, 2006 China's internet economy will reach the size of 37.2 billion yuan, 2010 will reach the scale of 124.2 billion yuan. The new economy mainly includes the network economy and the mobile value-added market, in which the network economy occupies the main position stably with nearly 60% of the share. "You"--every Internet participant and entrepreneur has become an important part of the network industry. Lvben, deputy dean of the Chinese Academy of Management, said: "The traditional economic law is the larger the scale, the lower the price, while the network economy is the larger the scale, the greater the consumption value brought." As the number of online participants increases, its value increases. Traditional industries cannot be scaled up indefinitely, while the internet economy has no upper limit. ”

"You" is the protagonist of the venture.

Charles Zhang, Ding Lei, Chen Tianqiao these worth billions of "know the Clan", the use of the Internet to create a wealth myth, but also to convey such a message: Network entrepreneurship, not necessarily to millions of dollars in investment, and do not need a large scale team, sometimes two or three people, four or five desk office, can build a network "incubator" If the entrepreneurial direction is correct, and catch up with the good market, it can grow rapidly, with a certain rate of click and visibility, naturally will cause the concern of venture capitalists, but also have a leap in the development of opportunities. In the 2006, a group of young internet entrepreneurs in the country jumped into the public eye as the Zuckerberg of the United States began to venture into the internet market at an early age. Pcpop chief Executive Officer Li, sing century chief executive Dai, Majoy President Mao Regaling, mysee former president of the high burning, they are the media called China's youngest billionaires. Age does not seem to be the biggest obstacle to entrepreneurship in this information age.

"You", every participant in the Internet, may become the protagonist of the Internet business.

Strange Entrepreneurial ideas

In the Internet age, especially when the definition is not clear web2. In the 0 era, the low threshold of "starting a business without cost" gave entrepreneurs a limitless space for creativity, so much so that America's pure creative route, with virtually no cost of "millions of squares," became a millionaire in 2006 years, a young man who had just ascended to college.

Aside from the absolute personalization of the site does not talk, from 2006, in the Internet, the type of entrepreneurial Web site, the most representative of the following two kinds:

The first is the video site. Video site is built on the user upload video content and widely shared based on. In addition to have been made to the scale of Tudou, I music network, and many video enthusiasts are trying to run their own video site. However, after a period of time, the video site's profit prospects have not been clearly reflected, many entrepreneurs are beginning to have a bit discouraged. However, with YouTube16. 500 million dollar acquisition price sensation of the world, video site in the "flow of cash" aspect of the future suddenly become clear many, so that someone even put their own video site into a personal news release platform.

Next is the dating site. Dating sites, in effect, are the networking of popular social needs, enabling people to expand their social networks and connections faster. In this case, the dating site can quickly bring together a large number of user resources, thus providing a basic audience for the profit prospects. However, it should be noted that, as more and more dating sites, how to "Rob" their own group in the total number of users, and how to find the most suitable for their own profit model, obviously has become a constraint on the development of such websites.

In addition to entrepreneurial network entrepreneurship, many people in the Internet to do a personal entrepreneurship, the most popular type or online shop. Lubberg, an Internet research expert, points out that the habit of using the Internet has changed in comparison to 6 years ago, not only by browsing news and email, but by trading and trading more online. This means that internet companies have moved from an information exchange platform into a commodity trading platform. Internet companies that can grasp this change will be able to find clear business models, support the targeted customer base, and have a good market outlook.