The parent company is hurting the online travel business network lockout

As a domestic large-scale online ticket sales website, the travel network has wanted to rely on China's first European-listed tourism enterprises Easy netcom This tree further expansion, but ultimately by its drag end closed. Recently, the news of the closure of the network has aroused concern in the industry, the company is also known as the country's first closed Koushou large online tourism companies.

Sudden collapse of the ticket sales giant

July 20, the network suddenly posted on its website a "moratorium", said the "Travel network from the immediate cause of internal adjustment suspend the external booking business, has submitted a reservation will have a dedicated follow-up service delivery." So far, last year also ambitious to challenge the industry boss Ctrip travel easy nets, in less than a year of time suddenly collapsed, let people sigh unceasingly. Yesterday, the reporter tried to contact the relevant head of the network, but was told that the other party has left, and can not provide the parent company easy Netcom related contacts.

If we let the time fall back to the early 2009, then the network is still ambitious. At that time, Yi Netcom just announced that the wholly-owned acquisition of the headquarters in Beijing's travel network, the future will be the main focus on online travel transactions. Although did not disclose the specific acquisition amount, but both sides hinted that the purpose of the merger is directed to Ctrip.

"Easy Netcom is headquartered in Guangzhou, is the largest tourism company in southern China." The acquisition of the ticket sales Web site ranked fourth in the network, the purpose is to expand its strength in the northern region to enhance the competitiveness of enterprises. At the same time, both sides can complement each other in the business model. Wang Yili, general manager of the travel network, told reporters. Obviously, the network has always been easy to rely on netcom as a tree can be relied on, but ultimately by its implication.

It's hard to shade a tree

For the closure of the network, the industry is widely believed to be due to its parent company easily Netcom's equity dispute. In fact, since the end of last year, Yi Netcom President Ng was detained by the police, the future of the easy network is already precarious.

It is reported that the Yi Netcom has three major sections, team tours, from the broad tour is responsible for, online travel, by the travel network responsible for travel management, but also by the travel and easy network is responsible for. Last year, because of easy Netcom announced that has held a broad tour of more than 50% of the stake, leading to easy netcom and the broad travel of the state-owned shareholder Lingnan Group, a scramble for equity.

Subsequently, the impact of the above equity war has been expanding. Last September 20, Yi Netcom was sued by Lingnan Group to Guangzhou Chinese Academy. According to the lawyer, the Lingnan group accuses the company of having a 54.43% per cent stake in the company, which has changed the "state-owned enterprise relative holding pattern" and violated "the original intention of the two parties". November 22, Ng was detained by Guangzhou police for embezzling funds. Earlier this year, the London exchange's AIM Gem also issued a circular that the easy netcom stock would stop trading on Aim since then.

A person familiar with the situation said that because of the easy netcom accused on the court, and the extensive travel and easy network cooperation has also stopped, easy Netcom has planned to sell the network, at that time is with HNA in negotiations. But later, because of Easy Netcom's lawsuit and so on, HNA finally did not realize the acquisition. And easy Netcom also chose to close the easy net.

Ticket Agent hard to live

In addition to equity disputes, in fact, the travel network engaged in the airline ticket agent business prospects are not very optimistic. Sources said, a close to the travel of people have said, travel easy network business generally, once relied on a wide range of travel ticket business.

At the same time, due to intense market competition, the network has launched a commission rebate to consumers of activities. The company's PR manager once said: "We take the ticket from the airline price and no concessions to consumers to let the activities of all our own stickers, so pure profit from the company, it is certainly reduced." But, now the ticket agent market competition is too intense, the price war becomes the most effective showmanship means. ”

It is reported that because the number of ticket agents surplus, resulting in fierce competition in the industry. At present, only Beijing city has more than 1000 air ticket agency. Even more worrisome is that, because the entry ticket agency industry's threshold is very low, so it can be expected that the number of future ticket agents will continue to surge.

"Although it is the victim of a broad tour of the stake, but the closure of the travel network from a certain point of view also reflects its strength is not strong, the ability to resist risk is weak." In the future, the whole industry tends to 0 profit times, how to enhance their competitiveness and risk resilience, should be the ticket agencies need to think about the problem. "Industry analyst.