The passers-by recruited the army: "Bento Theory" drew four investors

This May, the United States online short rental web site HomeAway Chinese copycat network to obtain the speed of light, Ding Hui, Ctrip and HomeAway, and other joint investment, then the founder of the network of passers-by Rojun to the outside world to keep a low profile. In Thursday, Sanya held in the "Bo ' ao 21st century Real Estate Forum," the "innovative China tourism real estate" on the south have a return visit to Rojun, he introduced the south of the network of passers-by "bento theory", which is it can attract four big investors of the passers-by model. Passers-by of the "Bento Theory" South are: Online short rental platform for many, mostly rely on personal listings, the home of the main source of developers and individuals. Why are you attracted to both of you willing to rely on the platform of the transit, can talk about the model of "dry goods"? Rojun: Now, the passers-by in the country 45 cities provided services, and the Longhu, the WTO and other real estate groups signed, talking about hundreds of real estate projects. Passers-by and real estate developers, first of all to assess whether the project is suitable for cooperation, holiday-type is the preferred, and then signed an agreement, and then the cooperation Agreement into the relevant products. For example, after the agreement, the passers-by team into the developer system, help it to do the steps, that is, the admission of objects and people, and then online operation. Specific in the product cooperation has two points. One is the butler service, the owner of the purchase of vacation-style housing, housing moldy, sanitary conditions, safety issues such as a series of details will affect whether he will buy the property, because he only occasionally live, these problems are very realistic. For developers, passers-by can provide the owner of the butler service and the owner of the online system, at any time to check the housing situation, the payment of water and electricity costs, can dispel the doubts of prospective owners, passers-by can improve the turnover rate for the property developers. The second is the managed service. When a buyer signs an agreement with a property developer, it can also sign a partnership with a passer-by to keep the property in return. One example I often talk about is the story of a bento box. For example, you buy in the roadside lunch box to eat, ready to pour, a person over, do not pour, I help you eat, and then give you the bowl washed clean, but also give you 5 yuan. I don't think a fool can accept that. Although the story is exaggerated, but it is very clear that passers-by attract individual users of the pattern of bright spots, when the owner of the Idle house on the way home, you can generate income sharing. When a user subscribes to a hosted house, the passer-by has a special American hotel management model to manage the house to provide offline services, standardize the process, bed layout, towels, quilts, toothpaste toothbrush are the same, except the room is all kinds. Through the pedestrian platform, the owner can also place orders to the platform to achieve exchange of residence. For example, Sanya's house for others to live, their own to Lijiang live, in transit home to find a house exchange to live can, do not pay money. In addition to offline standard flow, the core of the passers-by there are technical titles and tourist channels. The user sees is the front page system, the latter supports the passers-by to have more than 10 sets of systems, including the purchase system, the reservation system and so on, but also must connect the system, is not the general entrepreneur can make. In the guest channel, passers-by and Ctrip have exclusive strategic cooperation, enjoy 60 million of customers. Now we also have more than 50 other channels togetherFor import passenger flow. The cost is following the income of the South: for the star hotels, they provide the lobby, catering, public service space, although there are numerous customer service, in fact, the cost of each customer service is not as high as expected. Passers-by home listings are decentralized, cleaning, service and other links must have, the cost is not low. How do you do cost control? Rojun: I think the key is cost-effective, the hotel is actually a "silent cost", I give examples to illustrate the cost control of passers-by and hotels in the difference. For hotels, even if only a few guests in the off-season, air-conditioning and ventilation system will be open, the waiter will be in. Passers-by different, when guests come, will send a waiter over, the cost is followed by income. For example, we have a set of small villas in Yalong Bay, 1500 yuan/day, as long as guests stay, I and the owners of 55 per person to take 750 yuan. What is the cost of a passer-by? A waiter to clean the room to pay 50 yuan, exaggerated said a guest one day with 10 toothbrushes, from living in the faucet opened with 5 tons of water, I think 750 yuan must be used, and the rest is earned money. Star Team South: Now do a lot of online short rental entrepreneurs, including net, SouFun also come out short rental business, many of the challenges of passers-by. What do you think is the advantage of the passers-by? Rojun: I think the replicator, challenger must and soon, my hope is there, even if the passers-by have a big appetite, can not eat the national market. In fact, when the passers-by do business, have thought of which companies may do, the first major potential rival is Ctrip, it has air tickets, travel, booking and other business, but we exclusive purchase of Ctrip online short rental business. To say the advantages of the passers-by, I think it is a team. I founded the real estate Internet media SINA happy Habitat and as general Manager position, after work together easy to live China set up China real Estate Information Group, successfully listed Nasdaq, as the group's joint executive president. Team, my partner, Yang Mengtong, was the first technology director at the world renowned travel website E Xpedia, responsible for the platform and architecture, after joining the E Scapia (an American online vacation rental company, 2011 by the H om eA w ay acquisition) as C T O, the team also has many from the Art dragon, Google, five-star hotel, the public comment network executives, not only to this industry understand, there are technology, service support, as well as channel resources. Of course, the passers-by are only good at their own professional platform, from the first day into the clear four do not do: Do not do project development, do not do marketing agents, advertising promotion, not to do the court services.