The path of the mobile Internet nuggets: good for the unknown

     The development of mobile Internet in China is running to the future with high-speed rail speed. According to the Ministry of Statistics, the first half of 2013, China's smartphone shipments amounted to 214 million, information consumption scale of 2.07 trillion yuan. The new app has more than 10 million, and by 2016 the market for mobile apps will be 66 billion yuan, with a combined growth rate of 65% over the next four years.      But the profit model of mobile game is still not clear, and many applications are still in the pure burning stage. Broadcast CCTV feature film "Business Opportunities on the fingertips-Nuggets road," the program is still stuck in this is not the platform of the Nuggets road, enjoy the bitterness of the Pathfinder.      In this feature film, Tencent board chairman and CEO Ma said, "The future is full of unknown, but we still have passion and interest to explore, because the good thing is the unknown." In this booming industry, the unknown has made it possible for more people to board this moving ship. "     Millet Technology Chairman and CEO Lei said, now the mobile internet and 10 years ago the Internet is very similar to see the profit model, there are still many unknown."      The story of the mobile Internet start-up team, such as the hotel specials, walkin, and so on, makes it hard to see the world.      Most of these entrepreneurs used to be elites from all walks of life, such as Jinxin, founder of the "Tonight Hotel Specials", who held an important position on the new Egg Mall, the largest online digital retailer in the United States; Walkin founder Deng Wei le, Once is the world's largest building materials enterprise Lafarge in China; Zhou, the founder of Alice Fat, once served in a well-known U.S. financial media, it is worth mentioning that its project also attracted many times to pick the Emmy Music Awards, Hollywood's most famous music producer Walter's cooperation, All the music in Alice is the Hollywood master himself.      Although born in different backgrounds, they are full of confidence in the mobile Internet tide, and joined the mobile Internet in 2011.      In these entrepreneurial teams, the "Tonight Hotel Specials" is the first to attract the most attention of the team. The highlight of the application is that after six o'clock every night, the hotel is still vacant at Half-price sale. The application on the line, the same day rushed to the app Store "Travel" category download the list of the first. The next day is leapt to the total list of two. They had expected 3 days to reach the target of 100,000 users in 30 days.      But there are only a handful of star apps that have been harvested like this, even tonight hotel specials, in the face of the giant crackdown, capitalAfter a series of crises, such as a number of broken gold chains and layoffs and pay cuts, they soon plunged into a major crisis. And Walkin is more difficult, not only never tried the brilliant taste, but also because the operating location is not clear to the online download volume and active users are lower.      "Tonight Hotel Specials" after the setback quickly change the train of thought, continuous experiment, quick trial and error. Finally weekly turnover rose to 14000 single, slowly close to break-even point.


at the same time, Walkin application also began to pull through, began to profit. Looking back on the path of the mobile internet nuggets, the founders stressed the importance of sticking to it, "if you become an opportunistic, you lose your insistence, it will only end at the worst of times."     "Deng Weile said. He also cautions that insisting on your insistence means you can't listen to other people's opinions.     The best thing to look forward to is to be able to push and stick to your ideas to the fullest extent possible, while discussing decisions and gradually changing the business model of the team. Touch-control technology launched the "Fishing talent" was selected as "the business opportunities on the fingertips-Nuggets road," the successful application of the representative.     May 2013, the fishing talent in the birth of more than 2 years after the implementation of the activation of users 230 million, this year's income is likely to break through 1 billion yuan. Touch Technology CEO Chenhao Zhi said, Alibaba and Tencent to 700 million yuan of income of 4 years and 5 years respectively, and fishing for people only 2 years time will achieve or even exceed this goal. This suggests that the mobile internet market is growing two to three times times faster than the PC era.