With the rise of mobile interconnection, the advent of the "Big Data" era, and the rapid development of social media, electric dealers are now entering a new threshold. So under a new pattern, where should e-commerce put the research in the end?
Concept Research discreetly
remembers a joke from an industry insider last year-a CCTV moderator read "2" in the word "business" as "two". Everyone in the chat, also unavoidably want to give the media peer shouted cry: If you have not been the Internet industry, presumably also on these English plus the strange concept of the number of very little knowledge.
The concept of these industries on the one hand to outsiders headaches, on the other hand, also failed to be favored by experts. "I don't like b2c,c2c words from the electrical quotient, these are business concepts." "Professor of Communication Department of Peking University, president of China Market Research Association, LIU De (Micro-Bo), pointed out his views at the" China online shopping Development Trend "forum held in Peking University.
stand in the industry's perspective, Liu De that the business model of the research on the development of electricity quotient is not very important, "business model is only a concept, VC, PE shouted out of the business model, causing the electric business impetuous even the entire industry impetuous." Success never has a pattern, it must be explored and developed in the continuous failure. Failure is a pattern, and no one can succeed directly by running a business model. ”
this can not help but reminiscent of a lot of love "show" concept of the electrical quotient, they may understand the business model is very thorough, but if only focus on the invention of some complex difficult to understand the concept, it may end up a basket, outweigh the gains.
Media marketing think good strategy and start
microblogging and other new media surging, for a time changed the pattern of the original media. In order to flow, the electric business had to study.
Look at a group of data: 2010 Weibo users of about 60 million, to expand to 195 million in 2011, according to the relevant department statistics, microblogging users currently not less than 3.4 billion. It can be said that the power of Weibo is huge, "the spread of media to 50 million, the radio for 38 years, the television set for 13 years, the Internet used 4 years, and micro-blog only spent 14 months." "Kai-Fu Lee (micro-Bo) in the" micro-blog Change everything, "so sigh with regret. On the other hand, the information of the electric quotient can be covered to tens of millions of users through micro-blog time, the same is the shortest. In addition, due to the rapid popularization of the Internet, people change the passive normal, actively through the search engine and other tools to understand the outside world. All this means that the traditional industry in the past to promote propaganda has gradually declined.
Electric dealers are aware of the importance of media marketing, so busy burning money, listing, spell traffic at the same time, in the social media marketing has also done a lot of "efforts": for example, rely on software to send micro-blog, Employment Network, such as pushing hands and so on. However, not careful analysis of trends, no strategy, marketing and marketing, often do not get good results. Liu De pointed out: "If there is no suitable product, if there is no suitable brand, no amount of traffic is useless." ”
Mobile Internet swarm wrestling less calm
for mobile Interconnection, if you use a word to describe, you must think of the word "trend".
foreign media used to comment on China's internet: "Like an arena without rules, until it bleeds to death." "You might want to add a note behind this evaluation: the past Gladiator or for the honor, or for beauty, or for money; today's internet, many people do not know what they want, or can get what, anyway where the lively where to gather, what is the trend to do what.
currently has a lot of good to do the electric business enterprises, such as Beauty said, Mushroom Street and pockets, and so on, they are so "beautiful" is the reason for finding the right positioning, to find the people and opportunities. The model based on sharing not only has social characteristics, but also integrates the operability of mobile terminals. But the emergence of successful companies and models has attracted countless followers. They don't make long-term plans, they just want to squeeze in the tide of industry trends. So there is a spectacular but "bloody" mobile interconnection scene, and most of the followers did not see the battlefield is dead, it is difficult to reproduce the "beautiful".
In fact, there are a lot of cool "gladiator" exists, such as Taobao, the founder of Quantum Statistics, Peking University graduates of Malaysia Airlines. She also said from the beauty of the model to see the business opportunities, but did not hurry to follow, but did not jump into the mobile interconnection of the battlefield, but through a sober analysis of data, to create a more practical auxiliary store management tools. Her product-quantum statistics is divided into quantum shop statistics and quantum website statistics. One of the quantum shop statistics for the store data analysis. It through the flow analysis, sales analysis, promotion results and customer analysis to help Taobao shopkeeper understand customer preferences and behavior, for the overall decision of the store to provide adequate data support. And the quantum Web site statistics in-depth analysis of search engine spiders crawl law, found that users visit the site of the law, and combined with Network marketing strategy, for webmaster, Third-party statistics and other users to provide operations, promotion and other decision-making basis. Such a calm "gladiator", I do not know whether to give other electric operators to remind.
return to Essence scientia humanity
"business model is not human, it's strange. "Liu De said. It is strange to think that the electrical business Research concepts, research marketing, mobile interconnection, are the big trends. Nobody studies human nature.
What is the electric dealer? Who are you facing? Most people's answer must be three words: "Consumers!" But that's not the right answer. "Don't treat us as consumption, we are people living in this world, and all the electric business practitioners, we are people, drilling in the jaunts of the electric business, do not good electric dealers!" "Liu De words Abas, knocking in the hearts of all people."
before the article said to the MA Airlines, win on the "human nature" of the study. Any study is inseparable from the consumer, leaving the consumer's data survey and concepts can only be "scary and empty." As Haier CEO Zhang said, the internet subversion of corporate marketing, the price of the king may not be effective, to sell products from the advantages of the transfer to the user experience as the center of the sale of services.
"Scientia, Sincerity is heart", not self-cultivation Qi home, how to govern the world? Therefore, the "people" in the first place, the real exploration of "people" needs and behavior habits, the electrical business can find a place to stay.
