The pattern of the global data center market is changing quietly

At present, the Global data center market development began to slow down, but the BRICS market still maintain rapid growth, data center construction work has just entered an active period. Meanwhile, developed countries such as the United States and Canada have been forced to reduce data center construction projects and consider how to improve data center efficiency. Into the 2012, the Global data center market pattern is quietly changing.

The timely revision of the United States strategy

The global data center infrastructure reached $26.2 billion trillion in the third quarter of 2011, up 2.7% from the previous quarter, according to Canalys, a market consultancy. The data center management tools market has also grown correspondingly, with 451IT consulting and engine room and site selection research company expected, 2015, Data center management Tools Market Size will be more than 1.27 billion dollars. During the ~2015 year of 2011, the average annual growth rate in this area will be about 40%.

But the US, the leader of the global data center market, is considering revising its data center deployment strategy and cloud strategy to seek "quality" rather than "quantity". The United States is the most important consumer of IT resources in the world, with an annual budget of nearly 80 billion dollars, 30% of which is spent on data center construction.

According to Juniper NX Company data, the U.S. government plans to reduce the highly inflated IT infrastructure investment. Nearly 60% of business participants in the survey noted that their data centers used more than 20 different operating systems, and 16% of the business representatives said they used more than 100 operating systems. The same problem was encountered in the software sector: 48% of business representatives emphasized that they used more than 20 types of software, and 6% said that more than 100 software was in use. In this case, if the national institutions are not determined to replace the software, the transition to "cloud" and the reduction of the number of data centers will not only have a significant effect but also increase the burden on system management.

Europe attaches importance to energy saving

More than 8% of European companies plan to expand their data center infrastructure this year and next, according to a separate survey conducted by Digital Realty Trust, a UK data center service provider. The report says more companies are starting to measure the efficiency of energy use in data centers.

The survey, commissioned by Digital Realty Trust, was conducted in response to it decision makers in 205 influential European companies. 82% of the respondents said they would expand the capacity of the data center in the near future, and the survey also found that the UK became the most popular data center construction destination. 37% of respondents planned to build data centers in the UK, followed by France (30%), Germany (26%), Spain (21%) and the Netherlands (21%).

Major cities and business hubs are still the most popular locations for new data centers, with London, Paris, Dublin, Amsterdam and Frankfurt as the hottest places.

Outside Europe, the US (25%) is a favoured target market for European companies, followed by the Asia-Pacific region (21%). The main drivers of European companies ' plans to expand data centers are security improvements, data recovery after disasters, and the implementation of a robust strategy.

In the construction of data center, the consciousness of energy conservation gradually became popular. The survey showed an increase in the number of respondents who took certain measures to control electricity consumption and improve energy efficiency. This growth suggests that there is still room for improvements in the efficiency of energy use.

Surveys of current capacity and power consumption indicate an increase in the number of respondents taking measures to improve energy use efficiency. Although this is only a nominal increase, it still shows room for improvement. In addition, PUE (Power Usage Effectiveness, the efficiency of electricity use, the indicator of energy efficiency in the data center) has improved markedly, indicating that enterprises still have the means to reduce operating costs due to the environmental burden of power consumption and IT infrastructure. The survey found that 2/3 of respondents were seeking support from partner organizations, especially during the acquisition and construction of new data centers.

Overall, interest in "DIY" data centers is diminishing. Only 30% of respondents said they would consider the practice, down 4% from the previous year.

Russia to catch up

According to Datacenter Dynamics, the Russian data center market will surpass India, China and Brazil over a 2011-2012-year period from an investment point of view. In terms of growth in the data center, Russia is second only to Brazil in the BRIC countries.

IDC data show that 2010 Russian business data center services spending more than 160 million U.S. dollars. Analysts expect the Russian data center market to continue to grow at a faster pace, with the fastest growing areas of IT infrastructure-related services and equipment leasing services.

According to market analysts, the Russian IT consulting sector is undergoing a very important period of development. In the post-crisis period, comprehensive IT services in the market quickly mature, equipment arrangement service is no longer the customer's only starting point to use the data center. The development of the data center area in the IT market has transcended national boundaries in essence, and the international competition trend is becoming more and more obvious. All this is not only a new and severe test for infrastructure providers, but also a new strategic opportunity.

The "cloud" is the protagonists

Cisco has pointed out that the fastest growing data center area is cloud computing. At present, the proportion of cloud service traffic in the data center total flow is about 11%. It is expected that by 2015, the data Center annual total flow will increase 4 times times, to 4.8 Chak bytes (zettabyte), the annual growth rate of 33%. Therefore, cloud computing plays a vital role in the future of information technology, as well as video and content transmission.

In fact, data center traffic is not generated by end users, but by data centers and the cloud itself, which support user background operations, perform backup and data replication, and so on. By 2015, 76% of the data center traffic will remain within the datacenter. At the same time, the workload is migrating between the virtual machines and generating some background traffic, only 17% of the traffic will be delivered to the end user, and 7% of the traffic will be used to handle the peak data load, data replication, data and application updates.

(Responsible editor: The good of the Legacy)