The perfect storm of marketing website-Design article

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After the completion of marketing-oriented web site planning, the next step is the design of the site work. The regular website design, is uses the PS or other webpage design software to carry on the homepage design of the website.

Here, I would like to remind you that before the homepage design, the entire site needs to carry out a detailed comb, mainly content, according to the site planning topology map, to implement each page needs to show the content. The order of carding begins with the final information page, then focus on the list page, and then to the column page, preferably to the homepage, in accordance with the principle of decentralization to focus, so do, one is the site's information will be fully displayed, will not omit the content, the second is through the comprehensive information layer by step, refining the essence of the column page and home For visitors to grasp the entire site information flow and focus has a lot of help.

After the contents of all columns are determined, the following is the question of content presentation. Marketing-oriented web site to show the unified principle is brief, fluent, this principle in the page design of each element to be reflected:

Color style

This point, in the planning chapter did some introduction, mainly in accordance with the characteristics of enterprises and products to find the site's color style, through the color represented by the visual properties to design. Of course, it is also to be done, the unique and exclusive style of the website, which is a way to leave a special impression on a visitor.

Layout

The layout of the site is diverse, such as factory-type layout, the same type layout and so on. Designers to grasp the overall sense of the site, the site can not give people a fragmented feeling, while the designers also have to grasp the link between the plates, such as the use of gradient and different color blocks to contact and distinguish between the plate, at the same time give people a sense of hierarchy.

The flow of information

The visitor opens a website, the page must tell the visitor, the website which information is the main, the information primary and secondary is how to let, the visitor should follow a process to find own attention information. This requires the designer to find the flow characteristics of the website information, such as putting important information on the left side of the page, process guidance, List level extension. The Web page, like a commentator, guides the viewer through the flow of reading in a step-by-step manner.

Graphics and pictures

Graphics and pictures have a double attribute, which is the passing element of information and the cosmetic element of the page. All of us need to use them well.

The use of graphics should pay attention to the unity, such as the use of the same system logo patterns. The choice of the picture should first conform to its content, such as a picture of the database services, we want to look for some digital technology from the gallery and so on, and then the color of the picture to pay attention to the same page style and other elements of the page.

Text and Title

Perhaps you have been to some sites, or crowded text feel like only to get into the head to read, or the dark background to feel like in a very narrow space, and let people feel very depressed. Some background colors are difficult to read, and purple, orange and red are dazzling.

Refer to the way the newspaper is organized, design your content columns for easy or quick reading, and even the two columns are better than a full page of visual effects.

Another factor that can improve the readability of text is the font you choose, common fonts (Arial, Times New Roman, Garamond and Courier) are easiest to read, and special fonts are good for headings, but not for text (imagine browsing the entire page of Gothic, How Westminster or cloister will feel. Because of the laborious reading, your eyes will soon be tired and have to move to other pages.

You should try to make your pages easy to read, and you need to use headings and subheadings to segment the document in addition to the columns (dividing the page vertically).

Set the same font for all headings and subheadings, and increase the title font by one number. All headings and subheadings are bold, which makes it easy to identify headings (bold bold) and subheadings (boldface, same size as body text) so that the viewer can see the main points at a glance to find and continue reading interesting content. The importance of the title can be seen, to carefully write each title!

You can also use the whole sentence in bold or in a different color to highlight some content, but do not use difficult to read colors.

Animation

In order to improve the speed of marketing Web site, it is recommended to use as little animation elements as possible.

Navigation

The most important thing in the end. 4 of us do not and 4 must be to explain.

1, the navigation must not use the picture, must use the text.

2, the navigation must focus on the subject, do not make each other.

3, the navigation must have the homepage, must not return to the homepage.

4, important columns must be placed on the left side of the navigation, do not put on the right side of the navigation.

There are a lot of design points of the marketing website, I hope you will add.

such as the adjacent network focus on the enterprise marketing-oriented web site construction, and strive to research and development of marketing-oriented web site system, for the vast number of enterprises to create the most valuable and rewarding network marketing services.

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Author: such as neighboring network senior marketing consultant Email:sales@rulin.net Msn:ywxchina@hotmail.com.

Beijing, such as neighboring Network Technology Co., Ltd.-enterprises around the network marketing experts www.rulin.net.