The perfect World Global Strategy New Focus Malaysia subsidiary company established

"Science and technology News" November 30, recently, http://www.aliyun.com/zixun/aggregation/18394.html "> Perfect World announced in Malaysia set up a direct subsidiary, and direct operation of the" 2 "and" Chibi " Two games. As a pioneer of overseas exports, the perfect world this time Malaysia's products from the proxy to the independent operation, it can be said that the global layout of another important move. Obviously, after the global expansion of overseas, according to the actual situation of different regions to take the corresponding operating mode, to carry out plowing, has become the perfect world globalization strategy of the new phase of the focus.
Due to the similarity of culture, the Southeast Asian market has always been valued by Chinese net-swims enterprises, and also the earliest areas of Chinese online games, but most of the enterprises still use the authorized agent mode. 　　The establishment of the Malaysian subsidiary, in favor of the perfect world directly face the players, in-depth understanding of the characteristics of the local market, so as to provide new horse local players with better quality services. As a foothold in the global development of the online game enterprises, the perfect world in overseas exploration has further established its advantages in overseas markets. 　　Since 06, the first boutique masterpiece "The Perfect World" to start overseas, the perfect world has maintained excellent overseas export performance, its many products successfully contracted to overseas more than 100 countries and regions, overseas revenue has five consecutive years ranked first in the country. Based on this advantage, in recent years, the perfect world is no longer limited to the conventional proxy licensing way to enter overseas. In addition to the completion of the acquisition of Runic Games, cryptic UBM and many other major overseas mergers and acquisitions, but also the establishment of North America, Europe, Japan and other wholly-owned subsidiaries. 　　In the 2011 China International Digital Interactive Entertainment Industry Summit Forum, the perfect World chairman and CEO Chi's "authorized Export", "Independent Operation", "integration of local research and development resources localization production", "integration of global resources, service the world" overseas development four stage is undoubtedly the best annotation of this series of overseas moves. adhere to the globalization and quality strategy, through continuous exploration and seek better overseas development path. This not only allows the perfect world to further enhance the company's research and development strength, access to a variety of operating experience, but also to the domestic and foreign players better gaming experience. With the maturing of the perfect world overseas development, its global strategic layout will radiate to more regions, let more players feel a different "perfect world".