The Perfect World H.: The big cultural industry development must have the big country mentality

"Science and technology News" January 8, the "2012 annual China Games Industry Conference" in Suzhou today officially opened the curtain. The Perfect World (Beijing) Network Technology Co., Ltd. Co CEO Mr. H. attended this meeting, and at the annual meeting of the Conference published the theme of "big cultural industry development must have a great power mentality" speech. In the speech, according to the Chinese game enterprises and even the entire cultural industry accelerated globalization of the situation, Mr. H. said: "We should be a big country mentality, the establishment of a global, open and sustainable development of the cultural industry." Gradually establish and disseminate Chinese cultural products good reputation, so that China's excellent cultural heritage, by the world more countries and regions to understand and accept. ”

H., the Perfect World co-CEO, spoke at the annual meeting

In recent years, China's online games exports have always shown a strong development trend. According to the "China online game Overseas Export Report" published by the annual games industry conference, in 2012, a total of 40 Chinese network game Enterprises original 177 domestic online games into the overseas market, the actual sales income of overseas exports of 570 million U.S. dollars. Increased by 57.5% over the previous year. At the same time, the government and authoritative media for the Chinese game to the global achievements of more and more attention, CCTV news channel has repeatedly reported the export performance of Chinese games, said the Chinese online games is the Chinese culture "go out" model. This, as a pioneer of overseas development, the perfect world has 6 consecutive years to occupy the first position of overseas exports. Previously, CCTV "news broadcast" headline News has been dedicated to the perfect world as the representative, reported the Chinese game industry out of the present situation and opportunities. The perfect world of many practices for the Chinese online games and even the entire Chinese cultural industry to go out to accumulate experience. At this annual meeting, the perfect World co-CEO, Mr. H., has been sharing the latest experience of the perfect world 2012 overseas development with delegates!

In his speech, Mr. H. was excited about the achievements of Chinese enterprises, especially Chinese gaming companies, in the overseas market in 2012. said: "The world is very big, the Chinese original culture field development has no limit." "At the same time, H. on the perfect world of overseas development also summed up:" The development of the perfect world has gone through 3-4 stages of development, from the initial agent to the independent management, to the current global resource integration phase. By integrating global game resources, advancing joint research and development, and constantly looking for third-party partners, we are not only running our own products overseas, but also running other people's products. In particular, Mr. H. said that in overseas, Chinese enterprises not only represent themselves, but also represent the overall image of Chinese enterprises and Chinese culture, which requires us to have an ' atmosphere ' mentality in the process of overseas development. ”

As for how to carry out cultural export with a great power mentality, H. also combined the experience of perfect world to elaborate and sum up 3 points.

First, the atmosphere needs a long-term vision.

"Overseas, every Chinese company actually represents the image of China, your achievements will give the whole ' China ' image plus points, we need to have an atmosphere and long-term vision." On the one hand, strict self-discipline and abide by international rules. On the other hand, more ways to the world, to seek cooperation. In the process of overseas development should also adhere to the mode of localization, as far as possible to integrate into the local market. ”

The second is to cooperate to fight, holding regiment to go to sea.

"3 years ago, the perfect world put forward the concept of ' holding a regiment to go to sea '. Hope that in the process of moving overseas, Chinese enterprises can share experience, channel and resources, forming the Chinese ' Corps ' cooperative combat situation. 2012, the perfect world for the online game product import and export to create the perfect world overseas import and export Platform (Pwie) officially launched, now has 180 products follow the perfect world to overseas. This is the perfect world for ' holding a regiment to go to Sea ' an attempt, hope can for the whole Chinese game industry ' going out ' to contribute their own strength. ”

Three is to have a big strategic vision. Open Fusion, eclectic.

"The other people's excellent IP, culture, talent, design, production and other resources are integrated, for my use." An eclectic mindset helps us win the world market. Today, the perfect world is doing a positive attempt, such as our "Holy Warrior Star", is to buy the world famous comic book copyright, and then with the Japanese side of the content of cooperation, and as far as possible integrate the perfect world in the global research and development resources together to develop "

"For today's online gaming enterprises, we are in fact in a very good historical opportunity." We should adhere to global research and development, global operations, global cooperation, a great power mentality, to promote a global, open and sustainable development of the cultural industry to form. I believe that the future, including online games, the entire cultural industry will be able to achieve greater results worldwide! "