The perfect world strengthens the overseas discourse right

Recently, in the ChinaJoy during the China International Digital Interactive Entertainment Industry Summit Forum, the perfect World chairman and CEO Chi stressed to create "online games Hollywood" as a strategic upgrade target, through the integration of High-quality IP resources overseas, the spread of Chinese culture with foreign image.　　The move means the international competitiveness of China's online games will rise dramatically. For four consecutive years, the success of the first any enterprise in overseas export is the symbol of the product at the beginning, the success of the development period is to create the brand as the mark, and to the mature stage, it is the mark of the market standard.　　It is understood that the current perfect world game products exported to more than 100 countries and regions, in North America, Europe, Japan and other places are set up wholly-owned subsidiaries, accounting for the Chinese online games market nearly 40% of overseas revenue, for four consecutive years to stabilize the Chinese online games overseas exports first. For the perfect world to create "online games Hollywood" strategy, some experts pointed out that, from the commercial value, to create "online games Hollywood" is the Hollywood-style business model to obtain market share and revenue of the best way; from the brand value, "Online games Hollywood"　　The birth of a perfect world to establish its in the global online game industry indestructible brand value; from the cultural value, "The game Hollywood" will also use other countries cultural resources to create a world influence of the game products, so that the national culture of Chinese-style fusion and then output, the Chinese native characteristics of the cultural spread abroad.　　Undeniably, the network game through has the foreign face and the Chinese gene "the intellectual creation", with the more entertaining and the sharing dissemination channel, will bring the global interactive entertainment sharing. To build the model of resource integration and re-export in recent years, with the rise of China's international status, China's cultural export industry has achieved great achievements in the release of productive forces through reform and opening-up and development.　　To online games, as an example, domestic games from 2008 onwards to promote exports, has emerged a lot of outstanding exports overseas products, China's online games exports in 2010 years or even more than the South Korean online games market share, become the world's largest online games export countries.　　The perfect World after a series of resource integration innovation and output measures, overseas revenue accounted for nearly 40% of the industry, become China's online games company overseas export Champion. To perfect the world's game products for example, as of the two quarter, the perfect world has more than 10 games exported more than 100 countries and regions, and has set up a North America, Europe, Japan and other wholly-owned subsidiaries. 2010, the perfect World in the development of "God Magic Mainland" when not only the use of Western magic theme as a game development background, but also to adopt a multinational research and development team to develop a joint model, successfully created in line with the Western mainstream players need to work. Multi-country research and development can not only guarantee the quality of the game, but also through the cultural background of national research and development personnel to carry out resource integration, contribute to the emergence of international online games. This year at the ChinaJoy Fair, the Perfect World also announced its access to the global classic popular anime "Holy Warrior Star" online adaptation rights, the new game "Saint Fighter Star" will soonFuture brings the player a perfect blend of global culture and entertainment. International influence rising from the perfect World enterprise strategic level, the perfect world in the industry first put forward the "Global cultural integration innovation and output" strategy. In its previous phased strategy, the perfect world acquired a majority stake in Japan's C&c media as a wholly owned subsidiary and the top gaming research and development agency in the US Runic games. After that, the perfect world has accelerated the pace of integration of global resources. This May, the perfect world for 35 million euros to buy Atari's Star Trek, no winter night ol, developers Cryptic Studio. As Zhouqi, president of the Perfect world of interactive entertainment, said: "We hope that such acquisitions will bring world-class game work to the perfect world and help us penetrate further into the US and global markets." "The perfect world has adopted a more ingenious and powerful approach in the face of cultural differences in the cultural output of Chinese online gaming products." Through the purchase of well-known IP resources around the world, the Greek mythology, Japanese mythology, the European and American Knight Culture and other exotic culture to carry out a comprehensive innovation, in full respect for the original values of the premise of the Chinese-style transformation.　　The promotion of this globalization strategy is not only conducive to the spread of products abroad, but also more conducive to the integration of Chinese culture is accepted by the local, in a subtle way to promote Chinese cultural influence. "Holy Warrior star vector ol" The birth of this online game, as a creative culture of the perfect world to buy overseas high-quality resources, a lot of research and development efforts to put this work.　　And this world-class game of the breakthrough, will greatly enhance the international competitiveness of Chinese online games, but also in imperceptible through the absorption of cultural integration and then output, to create a real "game Hollywood." Commercial newspaper reporter Wu Chenguang/wen Enterprise/For drawing share to: