The perfect world swims the overseas game, the player witnesses the perfect acquisition achievement

Our news: Recently, CCTV financial channel launched the "Focus on mergers and acquisitions" series of programs, China's major mergers and acquisitions events to follow the report and in-depth analysis. Perfect World as China's online games overseas development leader, a series of successful mergers and acquisitions abroad again by CCTV attention, in February 27, "focus on mergers and acquisitions," the report, CCTV financial channel in particular to perfect the world as an example, how to China's online games through mergers and acquisitions overseas game carried out in-depth reports!

Players witness the perfect acquisition score

In recent years, in China's IT industry, especially the online games industry, cross-border mergers and acquisitions are Chinese enterprises to go abroad, layout overseas, a global game is an important means! The perfect world, for example, has completed 3 major overseas acquisitions in the last 2 years alone. March 2010, the investment of 21 million U.S. dollars to buy Japanese c&c Media (a leading Japanese gaming company) for a wholly owned subsidiary; May 2010, the world's top game research and development institutions, Runic games majority stake in the United States; May 31, 2011 , with 35 million euros to acquire 100% per cent of Atari's cryptic UBM. So what did so many mergers bring to the perfect world? In CCTV's report, a special interview with a Japanese online game player, through her personal experience to witness the perfect world overseas mergers and acquisitions results.

Figure II: The perfect World acquisition Japanese c&c media company

CCTV interviewed the Japanese player named Sand Joab, is a 7-year-old online game player. Sand Joab told reporters: Her favorite game is the "perfect World", but this game regardless of how it looks, are Japanese style. Before the son even think of the "Perfect World" is a Japanese development of the game. To be able to do a Chinese game so that the Japanese think it is a local Japanese game, which is the perfect world to implement successful overseas mergers and acquisitions have a direct link. Zhouqi, president of the perfect World Interactive entertainment company, said in an interview: "The Perfect World" the game as early as 2006 in the form of proxy authorization to land in Japan. But the initial market reaction and economic benefits are not satisfactory. The reason is because the game is different from the general merchandise, its own unique cultural attributes. Although Sino-Japanese culture has similarities, but there is a difference, the difference may be only a little, but the problem is that the perfect world does not know where this point. But the proxy authorization mode obviously cannot solve this problem. So, March 26, 2010, the perfect World acquired c&c Media, one of Japan's biggest online gaming operators, as a subsidiary of the Perfect World. For perfection, this 21 million-dollar purchase is not just for a single operator, but also for 2,100 Japanese internet cafes within its sales range and a local game technology team in Japan. Through mergers and acquisitions, the perfect world not only obtains a broader channel of promotion in Japan, but more importantly, Japan's technical team has a deep understanding of the local market, and the user needs is very well understood. They put forward many pertinent changes. For example, "Perfect World" a character "Lucheeki", they suggest to change to the Japanese think of the more typical Chinese "Bai Li", is such a small change, immediately let the Japanese players have a deeper sense of identity. In addition to simple character name changes, and then to the overall game painting, market effect collection ... With the help of local companies, the game of the perfect world quickly opened up the Japanese market.

Leading Chinese games overseas game

Through mergers and acquisitions, the perfect world in Japan to establish a foothold, found to open up the market, to achieve localization of the development model. This also provides the reference for the perfect World globalization development. After that, perfect and through continuous mergers and acquisitions, to achieve a greater breakthrough. CCTV also made a special mention of the perfect world overseas development achievements, according to the report: the Perfect World Interactive entertainment company ranked the first overseas market of Chinese online enterprises, the geographical coverage of overseas business has been expanded to more than 100 countries and regions around the world. Only in the third quarter of 2011, the company's overseas income exceeded the total operating income of One-fourth, reached 177 million yuan, ahead of other Chinese online gaming enterprises. The perfect world has also become an important force to lead Chinese games overseas game!

In perfect view, through the acquisition of foreign game enterprises, not only can learn from its deep research and development experience, more important is foreign enterprises for the game entertainment industrial environment, as well as for the game concept of the forward-looking, there are many difficult to rely on simple learning to catch things, and domestic manufacturers can through mergers and acquisitions really understand this soft things, rapid access to a wide range of experience. Zhouqi, president of the perfect World Interactive entertainment company, said in an interview that "mergers and acquisitions overseas are not an end in one of the ways you can lay out overseas." "The goal of a perfect world is to look for the world's best game ideas, to achieve global integration of game culture, and to develop a truly globalized game," he said.

CCTV in this report noted that today, "the U.S. recovery is weak, the European debt crisis spread, only the Chinese economy has maintained a smooth growth, these are Chinese enterprises to go out of mergers and acquisitions provide a rare opportunity." One of the important significance of overseas mergers and acquisitions is to strengthen the local enterprises to carry out the global competition of capital and strength, in this unique way to achieve the game culture of the world integration, not only to help companies open overseas markets, but also for the future realization of soft cultural output lay the foundation. From this point of view, the experience of the perfect world is worth more Chinese enterprises to learn from!